Cause and Effect Essay Topics Choose Hot Issues to Write Your Paper about

Cause and Effect Essay Topics Choose Hot Issues to Write Your Paper about The main idea and direction of cause and effect essays can be derived from the caption itself. Cause and effect essays are the essays concerning the causes of some incidence and its aftermaths or consequences. Cause and effect essays are one of the common ways of discussing and organizing ideas. Prior to writing your cause and effect essay you must try to investigate the relation between the cause and the relating effect of it. For example obesity, you must try to find what were the causes of obesity? Like the hormonal imbalance, psychological problems, medications, improper diet, hereditary problems etc. Then you must relate the consequences with its causes. For example, risk of cardiac failure, deterioration of joints, gallbladder diseases, lethargic way of life, emotional suffering or embarrassment in social life of a person etc. So, we can say that cause and effect essays are the essays containing a discussion, why the thing has happened and what is has lead to? There are some topics which have multiple causes and effects. So, it is very important to sort out the right one among the others because it will help to link one event to another. While writing your cause and effect essay you must clearly express causes and effect in their proper order. The order of writing is important as it creates the link between them. Writing in an improper order may change the whole meaning of the subject or can break the linkage between the two. Domino effect is one of the ways used in writing cause and effect essays. It is the chain of causes and effects linked together in a proper way. For example, use of deodorants can lead to the end of the world. It can be explained by connecting several factors like the use of chlorofluorocarbons which is present in many deodorants to the depletion of ozone layer. Depletion of ozone layer is related to global warming, global warming to rise in sea level. Lastly rising of sea level will lead to the end of the earth. Cause and effect essay topics must be chosen very carefully as you need to provide actual causes and effects which cannot be taken from the writer’s point of view. So, you must have enough information about the topic and have it from a recognized source. Pollution and world crisis are the popular cause and effect essay topics these days, as the whole world is concerned about it. Similarly computer revolution, renaissance, terrorist attacks, revolution in space technology, war histories, AIDS and many more topics can be chosen as cause and effect essay topics. If you need any assistance or you have any queries regarding your cause and effect papers you can contact CustomWritings.com.   Call us anytime or contact us using live chat. We have been helping many students and we will help you too.

When Should You Take the SAT or ACT Best Test Dates

When Should You Take the SAT or ACT Best Test Dates SAT / ACT Prep Online Guides and Tips The college admissions process is a long one, encompassing most of a student's high school career. One of the most important parts, the SAT or ACT standardized test, is also one of the most challenging. Butyou can really benefit from early planning and deciding ahead of time when you should take it. It's always a good idea to begin early, but to decide on specific test dates, you'll need to factor in circumstances like your personal schedule, your admissions deadlines, and the classes you're currently taking. All of these make a big difference inwhen it’s best for you to take the SAT or ACT. In this guide, we'll debunk a common myth about the best time to take the test, discuss the most important factors for determining when you should take the SAT or ACT, and go over the besttesting planfor most high school students. Myth: Some SAT/ACT Test Dates Are Always Easier Than Others A common myth about the SAT and ACTis that specific test dates tend to be easier or harder than others. The (incorrect) logic here is that each test date is curved based on the students who take that specific test.Therefore, if you take the test with many ambitious, hard-working students, the curve will be harder and your test score will be lower. On the other hand, if you take the test with a lot of younger, unprepared students, the curve will be easier and your score will be higher. This myth is factually untrue for several reasons. First, both the College Board and ACT, Inc,.do not curve their tests based on student performance. In other words, whom you take the SAT or ACT with haszero impact on your final score. Instead, both the SAT and ACT use an equating process to account for slight differences in test difficulty across test dates. For example, if the ACT you took in April was harder than the ACT given in June, your raw scores would translate into slightly higher scaled scores to account for this difference in difficulty. Both test makers want to give students test scores that can be compared with scores from any other test date, on an equal basis.As a result, a score on one test will always indicate the same level of ability as that same score on a different test date. For example, a 1200 on one SAT will mean the same thing in 2016 as it does in 2020. This is the whole point of a standardized test! Here’s another reason this myth doesn’t make sense: if test curves varied from test to test, then colleges would need to take into account the test date on your application. For instance, they'd need to treat a 30 on an April ACT differently from a 30 on a June ACT. To date, no college admissions office has given any evidence that they take specific test dates into account. It is true that tests do vary in difficulty on a personal level. For example, when I was preparing for the SAT, some reading passages were just easier for me than other passages, especially if the passage topics were in my area of interest. However, you can't predict this ahead of time. As I mentioned above, many other factors go into choosing the test date that’s best for you. 4 Important Factors for Your SAT/ACT Date Like most things in life, early planning pays off- in this case, in higher test scores. Don't wait until college applications are duein your senior year to take your first SAT or ACT- you'll perform nowhere near your best and might not get into the schools you apply to. Beyond the general tip of planning early, you'll need to decide onthe specific test date you’ll be taking the SAT or ACT. Each test now has seven test dates throughout the year, and your score can vary on each test date based on a few key factors. In order of priority, here are the four most important factors to think about when determining when you should take the SAT or ACT: #1: Deadlines for College Admissions and Scholarships The most important factor for determining when you should take the SAT or ACT is your college admissions deadlines. As we'll explain later, you should begin preparing for the SAT/ACT a year before your first important deadline;you should also take your chosen test at least twice. For most students, regular decision deadlines fall in December or January of their senior year, which means you'll need to take your last SAT or ACT by, latest, December. If you're applying early action or early decision and have a due date in November, your last possible test date will be the October SAT or ACT. As a result, you'll need to begin preparing for the SAT/ACT during your junior year. There might be also other deadlines at play for you. For example, if you're recruited for athletics, you'll want to reach your SAT/ACT target goal by the end of your junior year. As we discuss in this article about how college recruiting works, college coaches won't want to spend time recruiting you if they don't think you have a good chance of getting into that school, which means your academics need to be on par with those of non-student athletes at the schools you're applying to. You don't necessarily need to shoot for a top SAT/ACT score and GPA, but you should aim to hit 25th percentile SAT/ACT scores and around 80% of the average GPA. The specifics of what you can get away with will depend on the school, sport, and specific person. For instance, a volleyball player at Harvard will have to meet higher academic standards than a football player at FSU. Deadline considerations also apply for academic merit scholarships. Several SAT/ACT score-based scholarships have deadlines well in advance of the January regular decision admissions deadlines. As a result, you might need to adjust when you take the test(s) to make sure your scores will be ready when you apply. The bottom line? Know your deadlines as you plan out your SAT/ACT testing schedule. #2: Content Readiness and Classes in School Much of the SAT and ACT tests general concepts you'll learn in high school, and your scores will be higher once you’ve taken the classes that cover material on the tests. The best time to take the SAT or ACT is after you've taken Geometry and Algebra II classes. Both tests feature algebra and geometry (though the SAT places less emphasis on geometry these days). If you've never encountered these subjects, your knowledge foundation will cause you to do poorly on the Math section. As for the Reading and Writing/English sections, most students will have had enough exposure to English and grammar to form a baseline understanding of the concepts tested on the SAT and ACT.To excel on these sections, though, you'll need to prep specifically for the SAT and ACT. Now, this doesn’t mean that just because you took Algebra II and English classes, you'll do well on the SAT/ACT. The test questions are very different from what you've seen in school, and much of SAT/ACT prep involves learning special types of questions and becoming familiar with the test format. That said, having the underlying content foundation will make you improve much faster. Plus, if you're in a state that requires juniors to take the SAT or ACT, you might also get some extra prep targeted at the SAT/ACT during class time. #3: Personal Schedule and Stress If possible, it’s best to take the SAT or ACT when you're not stressed about five other things in life. Many high school students struggle with balancing schoolwork, extracurriculars, a social life, and test prep. Therefore,avoid taking the SAT or ACT when you have a lot of other activities going on. For example, May is especially busy for many students because of AP exams, finals, and end-of-year events. But for you, March might be a bad time because you're gearing up for state championships for your sport. In my experience with thousands of students, students who plan to take the SAT or ACT during busy times like these get very stressed, don’t have enough time to prep, and unfortunately end up getting lower-than-expected scores on test day. Try to choose a test date on either side of a busy period so you have more time in your schedule to prep and less stress and anxiety. Ultimately, this can make a big difference in your test scores! #4: Prep Time For most students, we recommend studying at least 40 hours for the SAT or ACTfor a big score improvement. If you can study more than this- e.g., 80 hours or 120 hours- you'll likely be rewarded with higher test scores. If you've already taken the test several times but don’t have time to prep for your next test, you’re unlikely to see a big score improvement. It's an unfortunate truth, but without learning more content and attacking your weaknesses, you're simply not going to improve your score. In the end, try to schedule the SAT/ACT for a time when you can dedicate focused study time to test prep. For example, many students like scheduling the test right after winter break or summer vacation so they can take advantage of their free time by putting in serious study hours. By thinking deeply about these four major factors, you'll be able to figure out which test dates are best for you. Next up, we show you the testing plan that works best for 95% of students. A Reliable SAT/ACT Testing Schedule for Most Students For most students, this SAT/ACT testing schedule will give you the best chance of getting the score you want. It makes sure you test early, gives you room to improve, and offers enough buffer time so that you can get the score you want before your college applications are due. Here are the four steps you'll need to take: Step 1: Take the PSAT as a Junior If you’re aiming for aNational Meritscholarship, you'll want to prepare for the PSAT (which is essentially a practice SAT) and take it your junior year.For most students, though, there's no need to prepare for it; rather, you shouldlook at the PSAT as an opportunity to get early exposure to the SAT. If you plan to take the ACT instead of the SAT, you could opt for the PreACT or the ACT Aspire Program. Step 2: Take the February ACT or March SAT as a Junior These are the first SAT/ACT test dates after winter break, so use your break to prepare for the test. Make sure you have a study planand take at least one or twofull-length SAT/ACT practice testssometime before the test so you can get used to the format. As this will be your first official test, look at your score as a starting score to improve on later. Step 3: Take the April/June ACT or the May/June SAT as a Junior You’ll need to prep a little harder for this test. Make sure you have a long-term study schedule during the school year and are factoring in enough time to study.When deciding between April/May and June test dates, consider your personal schedule and aim to give yourself as little stress as possible. In truth, you're likely to improve your score just by taking the test a second time!Thus, at this point, it’s very possible that yourSAT or ACT score will be good enough for the colleges you want to apply to. If you still want to improve, however, move on to step 4. Step 4: Take the August SAT or September ACT as a Senior From steps 2 and 3, you'll know how much room you need to grow to hit your SAT goal scoreor ACT goal score. During the summer, it's important to work really hard at improving your scores- even at the expense of your social life and personal fun. (It's well worth it, though, as a higher score will get you access to better colleges and scholarships!) Step 5: Still Dissatisfied With Your Score? Take the SAT/ACT in the Late Fall Late fall your senior year is typically yourlast chance to take the SAT/ACT and still get your scores to your schools in time. That said, if you've already taken the test multiple times, you're unlikely to see more than incremental change without a lot of dedicated prep. To really raise your score, you'll need to set aside plenty of time to study. This might mean spending less time with friends or even easing off some of your extracurriculars to give you more time to fully concentrate on the test. Why is this five-step plan so effective?For one, it gives you early warning signs for your starting score so you know how much you have to improve by. It also offers enough flexibility for you to schedule your prep time as needed. Finally, it gives you several chances to take the test in case you have a bad day and don't score as highly as you want to. As a final tip, remember to register well in advance of the deadline so you canpay as few fees as possible. SAT/ACT Testing Schedule for Intensive Studiers If you're a student who's hoping to aim for the highest scores on the test, you'll want to structure your test taking a little differently. The schedule below ensures that you start early and spend more time studying for each test. Step 1: Take the PSAT as a Sophomore While you can't qualify for National Merit as a sophomore, taking the PSAT in 10th grade will give you valuable insight into how you're doing and where your weaknesses lie. Since you're mainly taking the PSAT to get more information about your skill level (rather than to qualify for a scholarship competition), there's no need for any extra preparation. Step 2: Take the PSAT/NMSQT as a Junior This advice is the same as for our regular testing schedule above: if your goal is to qualify for National Merit, you'll need to spend some time prepping for the PSAT (at the very least, by taking an official PSAT practice test). Step 3: Take the September/October ACT or October/November SAT as a Junior Take advantage of your summer vacation and the beginning of fall semester to prepare for this test. Plan to spend at least a few hours prepping each week. As always, follow a study plan and take a fewfull-length SAT/ACT practice testsso you can get more accustomed to the format of the exam. Remember, this is your first official test, and your score on it will be the starting score you'll try to improve on. Take it seriously! Unfortunately, you'll also have the PSAT around this time, so try to balance your study time wisely. Since the PSAT is so similar to the SAT, you can really just study for the SAT and apply what you've learned to the PSAT as well. If you're taking the ACT, on the other hand, the only difference is that you'll probably want tobrush up on your science knowledge. Step 4: Take the March SAT or April ACT as a Junior A spring test is a solid time for a second attempt as you'll have winter vacation (and possibly spring break, too) to study for it.As you did the first time around, make studying part of your routine. This time, however, you should have a better understanding of what specific weaknesses to focus on. Since you'll have gotten back your PSAT scores and your SAT/ACT scores from your fall test, make sure to incorporate any insights you can glean from your performances on these and apply them to your prep. For instance, if your Writing/English score was a lot lower than you expected it to be, you should dedicate more time to reviewing criticalSAT/ACT grammar rules. Step 5: Take the August SAT or September ACT as a Senior If you still haven't hit your goal score, this is a good time to take a third SAT/ACT. You'll absolutely need to prep for this test.The scores you got in step 4 will tell you how much you need to improve by. By giving yourself four to five months to study, you'll have a far better chance of making big score gains (than if you were to opt for the earlier June SAT/ACT). Make full use of the summer to work really hard, even if it comes at the expense of your social life. Remind yourself that a higher score will ultimately give you access to better colleges and even scholarships. Step 6: Unhappy With Your Score? Take the December SAT/ACT as a Senior This is your absolute last chance to take the SAT/ACT and still have your scores meet your college application deadlines. As we recommend for our regular schedule above, if your score is lagging behind the target you've set, it's best to drop as many other activities as you can to improve it. In particular, reduce your extracurriculars and your social life so you can concentrate more on the test. However, you also need to be realistic. Compare your desired score increase withour recommended study time for the SAT and ACT. Can you realistically put in that much study time? More importantly, are you willing to do this? If not, consider adjusting your target score and the schools you want to apply to. What's Next? How high does your SAT/ACT score need to be? Learn more about what a goodSAT scoreand a goodACT scoreis, based on the colleges you're applying to. Want more guidance on how long to study for the SAT/ACT? Check out our expert step-by-step guides for the SAT andACT. Not sure when to take the test? Check out the full schedule of upcoming test dates for the ACT and SATso you can pick the most convenient time for you. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Tuition assistance in the work place and its effects on retention Coursework

Tuition assistance in the work place and its effects on retention - Coursework Example The employers’ acts intends at enhancing employees’ loyalty and retention or longevity given that the employee continually expands their knowledge and skills while working. In my proposal of Tuition assistance in the work place and its effects on retention, I identified numerous factors that make tuition assistance programs by employers extremely effective. As an employer, ensure that there exists an educational assistance program in one organization, align the company goals and employees’ goals, define a strategic plan around the program, utilize online colleges and universities, and regularly keep track of success measurements for the tuition assistance program. Extremely effective tuition assistance could save a firm much money especially by regulating tuition to low cost college course providers and ensuring that all employees’ educational needs align with the company interests (Flaherty, 2007). Besides saving money, the firm could also reduce employees’ turnover rates given that educated employees better understand their responsibilities, have greater job satisfaction, and opt to remain with the company

Fast Food Centre in Bangalore Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Centre in Bangalore - Research Paper Example This is then followed by a conclusion explaining why Wendy's International Inc., one of the largest fast food chains of the world must consider this location. M. G. Road is one of the busiest roads in the city of Bangalore and is lined on one side with retail stores, food outlets and restaurants. It runs from Trinity Circle at one end to Anil Kumble Circle at the other. It has many office buildings, shops and theatres. It is also a home to a large number of buildings and banks. Many Indian cities (including New Delhi and Mumbai) have an M. G. road, and in general there is no linkage between these various roads (except that in many cases, these happen to be the busiest part of the city). India, as the world sees it, is a developing country, showing great progress in its economy. Many MNCs of various industries have turned their attention towards India.The Indian middle class has grown so affluent that they can easily afford to eat out more often compared to a decade ago. In fact, according to a McKinsey report, the Indian food industry grew faster than the information technology industry over the last 10 years. Consumerism is big business in India. There will be 628 million middle-class Indians by 2015. And already, their net income has doubled over the last 10 years. Every multinational company now wants to sell in India. Some companies have failed and others succeeded. The ones that failed did so because they were not sensitive to the cultural factors that affect consumer behaviour in India. One of the key reasons for the increased consumption is the impressive growth of the middle class. At the start of 1999, the size of the middle class was unofficially estimated at 300 million people, larger than the entire population of the United States. And this figure is expected to grow to 445 million by 2006. A detailed survey undertaken by the economic think tank NCAER provides a quick view on how the proportion of the middle segments (UM or upper middle, M or middle and LM or lower middle) has grown over the years since the opening up of the economy. BANGALORE- AN OPPORTUNITY The convergence of professional lifestyles with the demand for fast, tasty food served in a pleasant environment make fast food ventures a leading market area. Bangaloreans are not strangers to the culture of eating out on a regular basis. But such facilities are a definite departure from the traditional fast food outlets. A whole host of trendy, readymade and fast food outlets have mushroomed around Bangalore's new malls and up-market shopping areas catering to time-constrained professionals and the well off middle classes. These new fast food options are burgeoning in Bangalore, because they fit in with changing middle class

Rationale - Antigone Essay Example for Free

Rationale Antigone Essay For our scripted piece we used a scene from Antigone. Originally written by Greek author, Sophocles about 2500 years ago, it was re-written by a French author called Jean Anouilh around the time of WWII. Anouilh’s intensions differed from that of Sophocles due to the difference in time periods; in the later version, Antigone represents the French resistance against the Nazi occupation. As it was written during WWII it took a long time for the Nazis to allow it to go onstage because of what Antigone represented. The reason they let it be performed was down to the character Creon, the king of Thebes. In the scene between him and Antigone, the Nazis thought the dialogue represented a point of view that was for a dictatorial society. Antigone tells the story of a girl, whose brothers fought over the throne, both brothers met their end, introducing a theme of death due to rivalry and jealousy. Eteocles, the brother who had the throne at the time, was given a proper burial, whereas Polynices, who was seen as the enemy, was left outside and refused a burial. Everyone in the city of Thebes was told by the new king, Creon, that anyone who attempted to bury Polynices would be put to death, creating the theme of loyalty. Antigone is adamant that Polynices should be given a burial and takes matters into her own hands, she sneaks out of the palace in the middle of the night and covers Polynices’ body over with dirt. Polynices is then uncovered by the Guard. Antigone finds out and again, attempts to cover over Polynices. This time she is discovered by the Guard and is taken to Creon. As Antigone is the former king’s daughter, Creon is hesitant when punishing her, and offers a way out. But Antigone is not ashamed of what she has done and is determined to be punished for her crime. At the end of the play Antigone is put in cave by the Guard and left there to die. We chose this play as it contains many themes, such as love, pride, anger, and loyalty. Also I liked the history behind the play, the story that wasn’t included within the script. The life of Oedipus, Antigone’s father, the prophecy that he heard and how he married his mother and as a result had four children. I liked it because it was unusual, complex and difficult to fully understand. One moral I think Antigone portrays quite well is that you should always stand up for what you believe in and what you think is right. It shows this through Antigone’s character and the fact that she is so headstrong and certain of what she wants. Also an issue that is portrayed throughout the play is that love is a very strong emotion and can overcome many situations, this is shown by the relationships between Antigone and her sister Ismeme, Antigone and her nurse and Antigone and her fiance Haemon. My chosen scene included Antigone and Nurse, who was trying to find out where Antigone had been in the night. It was the opening scene of the play and was very powerful as it introduced the character of Antigone and the relationship she has with Nurse. I played Nurse and my partner, Frances, played Antigone. I chose to play Nurse because she tries many different ways to get Antigone to tell her where she has been. She tries to make Antigone feel guilty, by saying â€Å"You half kill yourself to bring them up, and they’re all the same. † She also gets angry with Antigone, this is evident when she says â€Å"do you know what I ought to do? I ought to give you a good spanking, just like when you were a little girl. † Another tactic she employs is that of trying to make Antigone feel sympathetic towards her by saying â€Å"What would your mother say if she were here now? You silly old fool, she’d say. So you couldn’t keep my little girl virtuous for me? † I knew that these tactics would enable me to change the tone of my voice throughout the performance and use a variety of space. By playing Nurse I intended to portray the relationship that Antigone and Nurse possessed. I also wanted to improve on my interaction as an actor and by playing this part it enabled me to build on what I was already capable of. When I first read the scene I imagined the two characters in a grand bedroom that had a very old fashioned interior, such as what one would expect to see in a stately home. A room that was quite cluttered with elaborate ornaments and decorative pieces. Obviously this would be hard to create on a small stage and also it would restrict the amount of space that was available for moving in. Devised-Behind the Face Our devised piece was based on many themes taken from Antigone, such as loyalty, cruelty and pride but the main theme was anger. I chose to base it upon anger because there are many different ways to portray it and there are lots of different ways of dealing with it. This gave me a wide range of options to choose from when devising the piece. I researched anger and it’s causes and came up with many different results, for instance: There are three different types of anger: Rage Rage is the expression of violent, uncontrolled anger. Rage is an outward expression of anger and can result in a visible, often destructive, explosion. Resentment Resentment is the feeling of anger directed towards a person or object which is suppressed and kept inside. It is a feeling which smoulders and feels uncomfortable, and can possibly create more physiological and psychological damage. Indignation Indignation is regarded as an appropriate, controlled, positive type of anger. When writing my devised piece I wanted to put across that you should let out your anger and stand up for what you think is right so I decided on a story line that contained a young girl (Harriett) who knew what she wanted but was too scared to stand up for herself. This resulted in her becoming angry internally, but she was unable to let go of her anger and express herself. So I created another character that only she could hear. This character was the internal anger that Harriett was feeling, and tried to make her see that she had to let go of her anger and stand up for herself rather than being pushed around by everyone else because she was an easy target. I chose to play an emotion instead of a person because I wanted to portray the differences between each aspect of the emotion. I wanted to create three sections on the stage so we weren’t just using a small part of it, however still allowing for use of most of the space available. I also wanted to create a strange atmosphere, one that makes the audience feel uncomfortable, so they could relate to Harriett’s feelings. I wanted the tempo to vary too, as I wanted Harriett’s character to be quiet and subdued, and the character that played her anger to be loud, intimidating and patronising. I also wanted the rhythms to alternate to make the piece more interesting for the audience.

Infanticide Essay example -- essays research papers fc

Despite the clear prohibitions against child-murder by all major religions, female infanticide has been for centuries a prominent and socially acceptable event, notably in one of the most populous countries in this world, India. Even today, the extent of the problem is measured in alarming proportions all around the globe: â€Å"at least 60 million females in Asia are missing and feared dead, victims of nothing more than their sex. Worldwide, research suggests, the number of missing females may top 100 million.† The data is more astounding in India. According to the Census Report of 2001, for every 1000 males the number of females has decreased to 927 in 2001 from 945 in 1991 and continues to decrease. It is clear that the burdensome costs involved with the raising of a girl, eventually providing her an appropriate marriage dowry, was the single most important factor in allowing social acceptance of the murder at birth in India. Nonetheless, in addition to the dowry system, t he reasons for this increasing trend have also been attributed to the patriarchal society, poverty and the availability of sex-selective abortion. India's population growth has been rapid, resulting from longer life expectancy and lower infant mortality in recent decades. Before independence, the high birth rates were balanced out by high death rates. In the half century since India gained independence from Great Britain in 1947, the average life expectancy has risen from just 39 years to 63 years, as high as that in Russia today. Conversely, after independence, the numbers changed but mortality rates dropped without a matching drop in birth rates. The perception of children became very different. The urban poor contributed most to the population and the reason for this is that they started viewing children as â€Å"sources of income rather an investment†. They were seen as an old age security and the more the better. Furthermore, even though the mortality rate dropped, it was still relatively high compared to the survival rate. For this reason, fear of child death and contagious diseases caused the urban poor to contrib ute even more to the ever-increasing population. Part of the reason India is gaining on China as the most populous country in the world is that China has had very severe family planning laws, enforcing a one-child-per-family policy on most of the population. This policy was adop... ... to be effective. As mentioned before the urge has to come from within the society itself and only then it will augur well for future generations of Indian girls, yet to be born. BIBLIOGRAPHY 1.  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"The Quest for a Male Child†, article by Dr. Madhumita Das. http://www.siyanda.org/forumdocs/si20031107025140.doc 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Female Infanticide and Foeticide†, article by Marina Porras. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Again a girl! Are you not ashamed of yourself?†, article by Shoba Warrier 4.  Ã‚  Ã‚  Ã‚  Ã‚  The Census Report, 2001 : A Government of India Publication 5.  Ã‚  Ã‚  Ã‚  Ã‚  Case Study : Female Infanticide – www.gendercide.org 6. â€Å"History of Infanticide†, article by Dr. Larry S.Milner. http://www.infanticide.org/history.htm 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Female Infanticide† - http://www.webster.edu/~woolflm/femaleinfanticide.html 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Darwin and the Descent of Morality†, opinion by Benjamin Wiker - http://www.firstthings.com/ftissues/ft0111/opinion/wiker.html 9. â€Å"India's Population Passes 1 Billion† http://www.mhhe.com/biosci/pae/es_map/articles/article_48.mhtml

Eugene Achike- a Man Who Did Horrible Things Essay

Papa’s role in the community is vital in its functioning: he the prime contributor to its people by donating money to the church and church related organisations. He uses his newspaper, The Standard as a form of rebellion against the corrupt military government which proves that he is trying to better the country. His relationship with Ade Coker and the effect that his death had on him proves that he has compassion and is soft-hearted ,but chooses to mask it- not wanting to show any sort weakness. He helps the Coker family get back on their feet after Ade’s death, helping the baby regain her voice thus proves that he has good qualities. At home he is depicted as a tyrannical leader and is constantly enforcing his position in the family by means of instilling fear and in turn he receives blind obedience, discipline and most importantly the ‘perfect family’. His methods of enforcing his position ranges from extreme physical abuse which is vividly portrayed when he beat Mama to the point of her having a miscarriage and when he beat Kambili and Jaja for â€Å"walking into sin† in Nsukka ,to emotional abuse when he intimidated Kambili in front of her peers for ‘choosing’ to come second in class. Actions such as these or ensuring that his children follow a strict schedule designed by him could easily change the reader’s perception of Papa into a negative one, but it is is justification and his his role in the community that sways the reader’s perception of him. His justification for his actions is portrayed through his fanatical belief. He feels that it is his moral obligation to punish those that have sinned which in turn redeems them their place in heaven. This is continually represented by his emotional state whilst punishing a family member, crying while pouring water over Kambili’s feet, his swollen eyes after finding out about the miscarriage and the remorse that he felt after Mama left for Nsukka. It would be a fairly accurate deduction that Papa does monstrous things, but he also does good throughout the novel which proves that he is not a monster nor is he a saint.

External Influence on Ayam Brand

Reference groups have a high influence to the primary target audience, which are the housewives. The closest groups of people to housewives are the husbands and the children. Since housewives are the mothers for the children, they need to decide on which product of food or fruit to buy for their children for consumption. According to Gourmet Retailer (2008), mothers are concerned with feeding their little one the most nutritious diet possible. Thus, they sake the decision to purchase â€Å"Maya Brand† canned fruits because it contains no preservatives and MS (Maya brand, 2009). Maya Brand† also provides a large variety of fruits, which are mainly pineapple fruits, mixture of fruit cocktails like peach, pears, grapes, cherries and fruits snacks as well. Children are usually very fond of all these, because what children want Is different products throughout the time of consumption, and not the same or similar product over and over again. Social class is the hierarchical ca tegorization of people into distinct status classes, so hat members of each class share similar values, Interest and behavior (Chaffinch, et al. , 2008). Social class Is divided into upper class, middle class and lower class.It Is determined by a complex set of variables: household Income level, occupational prestige and educational achievement. Income directly affects ones attitude towards a particular purchase. For upper class people, they usually work in a big company, meaning they will have a busy working hours for almost everyday. Due to their occupation, they will not have time to shop for fresh fruits in the market. With once of health at the same time, they will purchase ‘Maya Brand' canned fruits as It's a very popular brand, with no preservatives and MS, and Is available In almost all convenient store or embitterment, Tort example, â€Å"Gallant Hypermarket†.Meanwhile, for the lower class people, they usually have a lower household income level. As ‘Maya Brand' canned fruits are cheap in price and it is value for money, they will choose to purchase it to satisfy basic needs. For instance, Gap, Ralph Lauren and United Colors of Benton understand how parents reflect the brand choices in the children's market (Koala, 2007). Parents especially are influential in apparel purchases because children are unable to pay for their own expenses of a purchase due to high cost. In addition, social group and peer influences are considered as the significant reference groups.Research shows as the age of a child increases, peers become more influential on apparel decision- making and not their parents anymore (Bridges & Burgess, 2010). Teens nowadays, make the purchase decision on their outfit, based on the interaction within the peer group. They enjoy making decision on themselves, while taking consideration into there friends' opinion (Grant and Stephan, 2006). 2. 2. 2 Social class that members of each class share similar values, interest and beh avior (Coffman, et al. , 2008). Social class is determined by a complex set of variables: household income level, occupational prestige and educational achievement.Income directly affects of ones attitude towards a particular purchase. Thus, the motivation of people in upper class is stronger in owning the latest fashion trends compared to the motivation of people in middle and lower social class (Peter & Olson, 1999), Upper lass people are concern on the body image and self-image whereas middle or lower class people tend to evaluate products in terms of functionality rather than the style of the garments. Higher social class associates clothing as wealth and luxury thus, they tend to dress in expensive and high in quality of apparels (See & Lee, 2008).Such high fashion retail store includes, Gucci and Airman Exchange. In the contrary, people in the lower class will consider whether the clothing is comfortable, reasonable in price whereas fashion trend is the least important aspect (Kennel, 1976). It) Message framing ii) advertising appeal Advertising can help companies develop consumers' awareness to an unmet need or introduce a product that consumers may see as valuable. This influence is often present when new products enter the market. Customer awareness is often low for these items until companies promote them and attempt to drive customer demand through advertising.Companies may also need to use advertising to stave off the popularity of a competitor's products in the economic market. This will result in advertisements that will influence consumers to change their buying behavior and witch products for specific reasons, such as cost or quality. (Vitae, 2010) â€Å"Maya Brand† advertise its' company on Faceable to enhance its' fame to the public as well as the people around the world. As Faceable is a social networking service. It allows â€Å"Maya Brand† to market Its prattle Ana products to lots AT networks . En AT ten advertising appealed used by â€Å"Maya Brand† is by organizing a ‘Community Care Campaign 201 1†², which one free canned food is given with Just one â€Å"like† button (Diagram 5. 1). Their mission is to provide donation of canned food to 40 charity home in 2 months. They have successfully supplied 3663 cans for the moment. In this case, its generosity will result in its brand name sinking in consumers' mind. As housewives are mothers of the children, they tend to be attracted to this brand as the campaign is helping the children who need strong support in terms of food.They understand how children will be without care. Besides, if â€Å"Maya Brand† can sponsor its products to so many charity homes, meaning its products have trusted quality. This is because if it does not have the required quality, it might spoil its own image by doing so. Thus, housewives or mothers will feel that â€Å"Maya Brand† is more trusted in terms of its quality. Www. Oho. Com For examp le, advertising on faceable. Read more: The Influence of Advertising on Consumer Buying Behavior I oho. Com http://www. Oho. Com/facts_6948058_influence-advertising-consumer-buying- behavior. HTML#sizzle Alfonzo behavior. HTML#sizzle Ladings ‘v) Humor in advertising. Www. allaboutmedicalsales. Com Some Definition of Humor in Advertising: ‘Humor' in the dictionary means a quality – being amusing or comic but in advertising it is serious business. In advertising, humor is more than Just making a munch of people laugh. Some of the best brands in India have leveraged humor to such an extent that the viewers look forward for newness in humor each time they see a new commercial from that brand. To illustrate, Officio has been one of those brands which have used humor so intelligently and subtly that it remains in people's minds.Here again one needs to closely view the product and the category before applying humor to sell your product. According to David Googol 30 per c ent of advertising is based on humor. Humor sells if used creatively with a strong idea and great execution. Claude Hopkins, the father of modern advertising had a different view on this. He was of the opinion that people don't buy from clowns. But in India over the last two decades humor has been drawing lot of attention for communicating a product. Also the conventional wisdom of thinking among our people is that when you buy products it should deliver some value and benefits.These could be nutritious for a health beverage, labor saving for a washing machine or a dishwasher. Humor in the dictionary means a quality of being amusing or comic but in advertising it is serious business. In advertising, humor is more than lust making a Duncan AT people laugh. Humor tenant a strong idea and great execution. (.NET. COM) Using Humor In Advertising Advertising Is Not A Funny Business s uses creatively Walt First, a warning. Professional Advertising does not recommend that you use humor in y our advertising. A lot of people simply don't have a sense of humor.You lose them immediately, and the potential size of your market shrinks. And humor is in the eye of the beholder. It is commonly misinterpreted. Many people will not get the Joke. Your market size Just shrunk again. And humor often insults someone. They may simply get angry because they don't get the Joke. This is fire we are playing with. Your market Just shrunk again. Is it worth the risk? Laugh Out Loud – Advertising Humor Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works – really, really well. Advertising is about getting attention.The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising. Advertising humor is wonderful for getting attention. As you look at some of our ample ads, we hope you get a good idea of what we mean. Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea. First, people like funny things.They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, KY, expensive, or sensitive products are not normally salute to ten lighter toucan AT advertising humor.Advertising humor also needs to be well suited to its audience. If your customers don't get the Joke, then the Joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand lipstick comedy or a silly cartoon caricature. Inside Jokes can be effective if the recipient understands that it was done for them, but nobody else will get it. And advertising humor can backfire. If you make a Joke at the expense of any one group, you will surely alienate them.Everyone loved the â€Å"Where's the Beef† commercials done by Wendy – everyone, that is, except the senior citizens who did not like being portrayed as grumpy old people. Advertising humor also needs to be product specific. We have all seen funny ads we liked so much that we forgot what was being sold. Advertising humor must relate erectly to your business or products if you want to be remembered. And advertising humor has a relatively short life. The first time we see it we may laugh out loud. But after a while, although we still may smile at the Joke, it's not so funny any more. Funny ads need to be replaced periodically.Will advertising humor work in your ads? Absolutely – if you can make it appropriate to your products and customers, if they understand it, if it is related to your business or message, and if you change your ads frequently enough so that they don't wear out. K, here's the punch line. Advertising humor definitely gets attention. And if your ads don't get attention first, they will be anything but funny. But when done right, advertising humor can send your ads light years ahead of the competition, and that's what Professional Advertising is all about. Www. myprofessionaladvertising . Mom Power of humor in advertising V Sympathy, GM 20:20 Media The role of humor dates back to many years when all of us used to view films like the Charlie Chaplin, Laurel and Hardy. These actors and characters really made all of us laugh when we sat and watched their movies. Even all our Hindi and regional ivies in India alway s had a comedian to play a very important role and provide the movie a touch of humor to give the audience some fun and Joy. Every Hindi movie had an actor like Method, Seepage, Devon Versa or an Saran who played a very important role in making the movie entertaining and thrilling.The same strategy is used by many advertisers in India into their advertising to get noticed and stand out in the clutter with memorable humor which remains sticky in ten blower's Milan. In Tact news papers Like ten Limes AT IANAL nave made every reader smile early morning with R. K. Legman's cartoon. Even individual personality or celebrities try and use humor to position themselves differently in the people's minds. One such example that is top of mind is our Railway Minister Aloe Parkas Hydra. His witty and funny speeches and replies have positioned him differently amongst other politicians.So humor as a tool has been a strong weapon for many brands to draw the customers' attention. Different view on th is. He was of the opinion that people don't buy from clowns. But or a dishwasher. Role of Humor: With more and more channels mushrooming, clutter has become a significant problem for most brands. Hence to beat the clutter and break the ice, humor has been used by many brands to answer the problem. Over a period of time humor has been proved to be one of the best techniques to keep the customer laughing and grab his attention with some sticky and creative idea.The proof of the pudding for any humor based on advertising remains in forcing the audience watch, laugh and most importantly is able to recall the brand easily. Brands must ensure that if they are using humor to sell a product then the connect and the equity of the brand should not be diluted. According to some research humorous ads are recalled fast ND easily and it also elevates the consumer's happiness and mood. Finally humor captures the viewer's attention, cuts through the ad clutter and enhances recall. If not crafted pr operly humor can also backfire at times.Product and Brand connect: It sometimes so happens that a Joke in an advertisement is so powerful that the consumer tends to forget the brand. Hence it is important that there should be a strong connect between the product and the humor that you are trying to convey. The Pizza world ad showing a hosepipe being used to cool off someone who Just had a spicy plaza Is a good Ana relevant example wanly connects Walt ten Drain Ana really communicates that when you ask for a spicy pizza we deliver it with full pride. Understanding the nuances of the brand and the audience is very important.Overindulgence of humor can put down the audience and the brand if not executed in the right taste. The Maul undergarments ads which tried to use humor and sex to sell their brand never went off well with many consumers. The brand did get some publicity due to controversy but did not win the hearts of the target audience. Hence it is important to base your Joke on the core values of the product and the service proposition the brand is offering. No product connect means no effectiveness. All these results in huge wastage of the marketing budget.Types of Humor in advertising: Using a comedian: Here instead of building humor in the advertising one can use a comedian actor to promote the brand. One's choice of comedian has to match the values of the brand. One of the most memorable advertisements that have used a comedian well has been Charlie Chaplin for Cherry Blossom shoe polish. The most recent one in this space using an Indian comedian which has been noticeable and successful is Domino's Pizza which has plugged in Parses Rival very cleverly. Capitalizing on the current topics : Use the current hot topic in all walks of life which is funny, sticky, memorable and controversial.Maul Butter has been doing these for several years. The advertising deployed has been very humorous and are always based on the current topics with a tongue-in-cheek app roach. People never get fatigued watching the Maul ads. People eagerly wait for what Maul Butter outdoor campaigns by constantly looking at the prime hoarding points where Maul butter is visible. Strong idea based humor: Here the strong creative idea is carefully blended with subtle humor. The case in example is Officio. The powerful idea with humor helps in beating the clutter.Centre Shock electric gum is another good example where a strong advertising idea (Idea sprung up from the product) with the help of humor helped in translating into a great piece of campaign. Saint Goblin glass is another wonderful example of how humor has been used subtly. The restaurant advertisement (where the water is thrown) created by the company is so refreshing that one never gets bored of viewing it. Using the right type humor in advertising will be determined by clearly defining your objectives and positioning of your product.This, supported with a strong idea ill further help you to create good ad vertising which can be sticky and memorable for a long time. Humor will help if it is relevant: Mostly humor is used in products which is low in investment and which has high impulse purchase. (Candy, beer and mosquito repellents). One cannot totally generalize this, as consumer durable products have also used humor effectively. Humor may not work in category like condoms, sanitary napkins as tense products need to explain ten Detentes AT ten product more clearly. Similarly cars and diamonds may also not use humor as the decision process to purchase is long.Finally we need to remember that humorous campaigns are difficult to design and create. Over exaggeration of humor may have negative effect on the brand. People may remember the Joke but not the message and the brand. It can upset individuals if not done tastefully. Products can also flop and brand equity may erode. While humor is a strong and interesting route to create a great advertising campaign, one must also keep in mind th at the imagery, core values of the brand and the positioning does not deviate. If your positioning is perfect then humor with a great idea can do wonders for the brand. Www. .NET. Com

Ribena Issues Mismanaged

Ribena Issues Mismanaged Introduction In 2008, GlaxoSmithKline [GSK], which is a well-established global pharmaceutical company, was entangled in a major legal tussle that arose from the ineffective application of strategic management practices. The legal situation involved two 14-year old schoolchildren from New Zealand who challenged the organisation’s marketing campaign.Advertising We will write a custom case study sample on Ribena Issues Mismanaged specifically for you for only $16.05 $11/page Learn More In its advertising, GSK claimed that Ribena Drink, which is one of its products, was enriched with vitamin C. In an effort to ascertain the truth of the firm’s claims, the two girls undertook extensive tests. The results showed that the organisation’s advert was a hoax that aimed at marketing the product to the target customers. The girls raised the issue to GSK through writing, but the organisation did not respond. This aspect prompted the girls to raise th eir concerns via a local media house, which broadcasted the issue through a local television consumer affairs program. The broadcast house raised the issue to the New Zealand Government Commerce Commission, which took GSK to court. Subsequently, the organisation was fined for misleading the public. In addition, the company was ordered to correct the misrepresentation by placing a new advert in major print media [newspaper] in New Zealand. Jaques (2008, p.394) affirms that the action by the two complainants ‘triggered a sequence of events, which led to prosecution, public opprobrium, and international damage to an iconic brand’. This paper entails a case study on the Ribena issue at GSK. The case study evaluates the strategic issues that GSK’s management team should have considered in order to avoid the legal and reputational effect. Secondly, the paper identifies and discusses the possible barriers that might be encountered in addressing the legal and reputationa l impacts. The final part involves an evaluation of the implications of the suggestions identified in organisational and management practices from the risk management perspective. Analysis The situation encountered at GSK was mainly due to poor management practices. Additionally, the management team did not appreciate the magnitude of the issue on the organisation’s corporate reputation. According to Page and Fearn (2005), corporate reputation is an indispensable element in organisations’ pursuit for excellence.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Page and Fearn (2005) further accentuate that the consumers’ perception influences an organisation’s performance. Consumers have noticeably become more concerned with organisation’s behaviour in making decisions on store and product loyalty. This aspect underscores the existence of a st rong correlation between organisational behaviour and consumer behaviour. Since its inception, GSK has managed to penetrate the global market largely due to the extensive investment in product diversification. Consequently, the firm has gained remarkable global reputation. Additionally, GSK global success has also been enhanced by investment in extensive marketing. The firm did not recognise the effect of ignoring the customers’ complaints on brand preference. Hur, Kim, and Woo (2014, p.76) emphasise that achieving ‘brand preference and stimulating demand are particularly challenging for a company with no reputation in a given product category’. Moreover, organisations that do not have sufficient reputation experience challenges in developing credibility for their products. Managing corporate reputation leads to the development of positive moral capital, which protects an organisation from negative encountering negative stakeholder evaluation. GSK should have con sidered a number of issues in order to avoid the legal and reputational situation that occurred. Some of the issues that the firm should have considered are evaluated and discussed herein. Ethical advertising Despite the fact that GSK intended the marketing campaign to be persuasive, the firm failed to adopt effective practices that would have contributed to the attainment of the desired outcomes. Reast, Palihawadana, and Shabbir (2008) affirm that persuasive advertising is focused on establishing a strong bond, hence fostering long-term purchase intention. The organisation’s marketing department should have ensured that it integrates ethical advertising practices (Biegler 2013). In a bid to achieve this goal, the organisation’s management team should have adhered to the stipulated legal and regulatory standards with reference to advertising.Advertising We will write a custom case study sample on Ribena Issues Mismanaged specifically for you for only $16.05 $ 11/page Learn More Countries such as the US have established a Federal Trade Commission, which is charged with the responsibility of regulating advertising practices (Synder 2011). In the event that there are no clear ethical standards for advertising, GSK should have advocated truthful advertising practices. On the contrary, the firm exaggerated the claim that one of the ingredients used in making Ribena included Vitamin C. Thus, the advert was deceptive. Trehan and Trehan (2011) argue that a customer has the right to sue organisations based on deceptive advert. Cramphorn (2014) is of the opinion that developing brand identity depends on the effectiveness with which an organisation nurtures a strong and positive emotional bond. However, ineffective advertising can hinder the development of such strong bond (Trehan Trehan 2011). In a bid to achieve this goal, the organisation should have avoided misrepresenting or omitting material facts on product characteristics i n the marketing communication process. Product characteristic constitutes a critical element in the consumers’ decision-making process. Perry, Cox, and Cox (2013) corroborate that consumers seek product information in order to make a purchase decision that is aligned with their product taste, preferences, and values. By misleading customers to purchase the product through the advert, GSK influenced adversely the consumers’ right to purchase. Koslow (2000, p.248) supports the theory of consumer right by asserting that consumers ‘learn about who, what, where, when, and how to buy through advertising’.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This aspect underscores the fact that organisations should value advertising as a critical element in facilitating the consumers’ right to choose. GSK denied the target consumers the right to choose. This move led to the development of a negative reaction amongst the consumers. The advertising process was based on different interests, which entailed influencing the consumers to make a purchase decision. GSK should have avoided incorporating misleading facts in the advert. Conversely, the firm’s marketing manager should have ensured a high level of honesty in its full disclosure on product characteristics. This element would have improved the consumers’ ability to make a decision from an informed position. Moreover, adopting this approach would have minimised the negative reaction significantly from consumers. The capacity to influence the consumers positively would have originated from the development of positive perception on the organisation’s approach towards truthfulness in its marketing communication (Gurhan-Canli Batra 2004). Thus, the firm would have succeeded in protecting its reputation. Customer Relationship Management Organisations should not be concerned with profit maximisation only. On the contrary, they should focus on fulfilling the customers’ needs (Bang, Sooyen Lyndon 2014). This case shows that the advertising process was skewed towards generating sales revenue rather than educating customers on the products. GSK should have appreciated the importance of integrating the concept of customer relationship management [CRM]. The firm’s management team should have perceived customers as an essential asset in maximising sales revenue. Leticia, Rodolfo, and Ana (2011) cite customers as a fundamental element in achieving corporate success. The concept of CRM would have enabled the firm to establish a cohesive relationship with its customers (Senn, Thoma Yip 2013). One of the issues that the organisation sh ould have taken into account in its pursuit for CRM entails complaint management. Despite the fact that organisations are concerned with delivering value to customers, the probability of errors occurring, hence hindering the delivery of the intended value cannot be ruled out. Customers may raise product complaints, which the firm must address adequately. Ang and Buttle (2012, p.1021) accentuate that customer ‘complaints are a fact of organisational life’. Past studies show that customers switch service providers due to diverse reasons. Some of the major reasons include the products’ failure to deliver the desired value and unfavourable service encounters from core organisational personnel. In the event that customers do not receive adequate treatment from key organisational personnel such as the top management, they react by voicing their concerns to third parties (Malhotra, Agarwal Ndubisi 2010). This aspect mirrors the situation encountered at GSK. Integrating optimal complaint management minimises the likelihood of customers terminating their relationship with other organisations. Knox and Oest (2014, p.42) affirm that customer complaints ‘are important non-transactional events because they represent a critical turning point in the company’s relationship with its customers’. Organisations can entrench a high level of customer loyalty through effective complaints handling. Ang and Buttle (2012) support this argument by affirming that excellent handling of complaints is critical to pre-empting the occurrence of an undesirable outcome. In order to manage customer complaints successfully, GSK should have integrated the concept of data warehousing using the effective customer relationship-management software. The software would have played a fundamental role in collecting and storing diverse customer complaints and complements. This move would have ensured that that the complaints raised by customers are understood and ma naged easily. In its quest to develop a better understanding of the customers’ complaints, it is imperative for the organisation to appreciate the contribution of social media in developing a strong customer relationship. The emergence of social media has provided customers with an opportunity to share their consumption experiences. Harrigan and Miles (2014) cite Facebook, YouTube, Twitter, Google Plus, and LinkedIn as some of the common social mediums used by organisations in their CRM practices. Consequently, social media has become a critical source of product information that consumers are using. Raj et al. (2012) opine that negative product experiences shared on social media platforms might have a multiplier effect, hence affecting the organisation’s reputation adversely. This aspect might affect the organisation’s ability to generate sales revenue. GSK should have used its CRM practices in apologising to clients. In order to undertake CRM successfully, GSK should have integrated the International Organisation for Standardisation [ISO]. Some of the ISO standards that the organisation should have considered entail ISO 10002 and ISO 9001. Adopting ISO 9001 would have provided GSK with an effective framework for integration in managing diverse organisational processes. Thus, the firm would have ensured that its products meet the customers’ expectations, hence culminating in a high level of satisfaction (Nicklas, Schluter Winzer 2013). Conversely, ISO 10002 provides organisational managers with guidance on how to deal with customer complaints related to products. This goal is achieved through optimal product planning, designing, product improvement, and operation. Potential problems that might arise The above analysis illustrates the magnitude of the issue faced by GSK as substantially high. This assertion arises from the view that the reaction by the two 14-year old girls received global awareness, which affected GSK’s glo bal reputation adversely. However, implementing the above issues may improve the GSK’s capacity to prevent the occurrence of such incidences in the future. Some of the major problems that the firm might encounter in implementing the proposed issues are evaluated herein. Resistance Implementing the above issues means that the organisation will be required to undertake remarkable strategic changes. Thus, the firm’s management team should not rule out the possibility of resistance to change. Wittig (2012, p.23) accentuates that employees ‘resist change because it involves moving from the known to the unknown’. In this situation, GSK employees might resist the proposed strategic changes. For example, the process of implementing ISO standards might require the organisation to change the norm with reference to how its personnel handles and interacts with customers. Some employees might develop the perception that implementing the proposed changes will lead to a significant change in job characteristics. One of the perceptions that the employees might develop relates to an increase in the degree of job strain due to additional job demands (Choi 2011). Job strain increases the level of work-related stress. Such occurrences might stimulate employees not to support the strategic changes. Resistance to the proposed change might not only be limited to the lower levels of management, but also amongst the middle and top levels of management. This assertion arises from the fact that the middle and top levels of management would be required to oversee the implementation of the required changes (Shin, Taylor Seo 2012). Lack of teamwork The process of implementing the above strategic issues will depend on the contribution of all the internal stakeholders. Thus, successful change implementation will be influenced by the extent of organisational learning. Perez and Gutierrez (2013, p.245) define organisation learning as ‘a process of knowledge ac quisition, assimilation, and exploitation’. Therefore, it is imperative for the GSK’s management team to consider the concept of employee collaboration in order to derive the required synergy. One of the strategies that the organisation’s management team should consider entails teamwork. Lack of effective networking amongst the organisation’s employees will affect GSK employees’ ability to share ideas and information (Ulrich et al. 2013). Thus, its application to the organisation’s needs, which entail the application of ethical advertising and the adoption of a customer-focused approach in the organisation’s operation in order to minimise occurrence of complaints, will be affected adversely. The capacity to improve an organisation’s competitive advantage entails the understanding that is effectively applied to the already existing knowledge. Lack of vision and ineffective planning The effectiveness with which GSK implements the proposed issues will greatly depend on the extent to which the employees have developed a clear vision. Palmer (2015) asserts that successful implementation of change is determined by the degree to which all the directly affected stakeholders by the change have developed a ‘shared-need-for-change’. The majority of the organisational employees might not appreciate the significance of the proposed approaches in restoring the organisation’s global reputation. Such aspects highlight the existence of lack of clear vision. Moreover, the implementation of the issues identified will depend on the efficacy of the organisation in planning the implementation process. The organisation’s management team has an obligation to ensure that the vision is well articulated by all the internal stakeholders. Huyer (2014, p.19) asserts that a ‘well-articulated vision paints a visual picture of what it looks like when complete and it has a clearly set direction and purpose ’. Implication of the suggestions From the above analysis, it is evident that GSK could have avoided the occurrence of the negative publicity by implementing the proposed suggestions. However, the organisation’s management team can derive a number of lessons. First, by integrating ethical organisational practices, the organisation’s management team would have protected the firm’s corporate reputation. This assertion means that the firm would have improved its effectiveness in managing crises that arise from the external environment. Hearit (2008) cites reputation as a fundamental strategic resource in an organisation’s operation. Moreover, Hearit (2008, p.319) affirms that reputation ‘is valuable because it informs us about what products to purchase, what companies to work for, or what stocks to invest in’. This aspect means that investing in ethical practices will play a fundamental role in improving the GSK’s market position. Consequently, the organisation will evade the occurrence of human capital crisis. For example, the firm will be in a position to attract valuable job candidates from the global labour market because of the positive reputation. Additionally, the likelihood of the organisation optimising its performance, hence its competitive advantage will be improved substantially. Sohn and Lariscy (2012) accentuate that reputation is a rare resource that most organisations experience in their quest to develop a strong organisational culture. Providing truthful and material facts in the marketing communication process would have promoted the organisation’s ability to develop a strong customer base. This assertion arises from the view that customers would have been in a position to make optimal purchase decision. Consequently, the likelihood of the firm maximising its sales revenue will be improved considerably. Furthermore, integrating the concept of customer relationship management [CRM] wil l play a considerable role in improving its crisis communication. Through effective crisis communication, GSK will be in a position to gain insight on how to manage crisis due to the integration of collaborative communication between the organisation and its customers. Furthermore, CRM will enable the organisation to be proactive in identifying issues that might affect the organisation’s corporate reputation adversely. In addition to the above aspect, investing in CRM will improve the organisation’s capacity to undertake crisis management. For example, the firm will entrench different communication approaches such as impression management, image restoration, and apologia (Kim 2014). According to Riddell (2013), apologia entails a compelling and vigorous defence mechanism used in organisational management in order to restore corporate reputation. One of the elements in entrenching the concept of apologia includes admission of guilt. In this case study, GSK did not admit guilt for the inclusion of false information in its advert. Consequently, the complainants were forced to take extreme measures by raising the issue to third parties. Conclusion Marketing communication constitutes one of the essential elements in organisations’ quest to optimise their performance. However, in their marketing communication process, it is imperative for organisations’ management teams to recognise their capability of influencing the consumers’ purchase decisions. Thus, organisations have an obligation to give truthful and material facts of their products. This approach improves the consumers’ ability to make effective purchase decisions, hence attaining a high level of satisfaction. For example, customers base their product preference on product information offered through the marketing communication process. In this case, GSK erred in its market communication through the falsification of the product characteristics. Consequently, the firm ’s global reputation was affected adversely. Apart from the reputation impact, the organisation suffered remarkable legal implications. However, the organisation would have been in a position to avoid such situations by implementing effective strategic management practices. Amongst the issues that the organisation’s management team should consider include ethical practices and customer relationship management. The firm should ensure that all its operations adhere to ethical practices. Currently, consumers are increasingly becoming concerned with how ethical an organisation is in its operations. This trend is influencing the consumers’ product choice and preference. Therefore, it is imperative for organisations to ensure that they give truthful information. The adoption of ethical practices will culminate in the development of a strong level of customer loyalty. Moreover, the case study indicates the importance of integrating effective customer relationship manag ement in order to gain insight on diverse customer concerns. Thus, the organisation will be proactive in dealing with emergent issues. The case study further underscores the likelihood of challenges occurring in implementing the proposed suggestions. However, the firm should consider integrating effective leaders, planning, internal communication, and teamwork. These elements will improve the likelihood of the organisation transforming its global reputation successfully. Moreover, the organisation’s effectiveness in crisis management will improve considerably. Reference List Ang, L Buttle, F 2012, ‘Complaints-handling processes and organisational benefits; an ISO 10002-based investigation’, Journal of Marketing Management, vol. 28, no. 28, pp. 1011-1022. Bang, N, Sooyen, N Lyndon, S 2014, ‘The customer relationship management paradox; five steps to create a fairer organisation’, Social Business, vol. 4, no. 3, pp. 207-230. Biegler, P 2013, ‘P lacebogenic potential is no reason to favours pharmaceutical advertising’, Journal of Business Ethics, vol. 123, no.8, pp. 145-155. Choi, M 2011, ‘Employees’ attitude towards organisational change; a literature review’, Human Resource Management, vol. 50, no. 4, pp. 479-500. Cramphorn, S 2014, ‘The quest for persuasive advertising ‘, International Journal of Market Research, vol. 56, no. 5, pp. 571-590. Gurhan-Canli, Z Batra, R 2004, ‘When corporate image affects product evaluations; the moderating role of perceived risk’, Journal of Marketing Research, vol. 55, no. 4, pp. 197-205. Harrigan, P Miles, M 2014, ‘From e-CRM to s-CRM; critical factors underpinning the social CRM activities of SMEs’, Small Enterprise Research, vol. 21, no. 1, pp. 99-116. Hearit, K 2005, ‘Crisis management by apology’, Business Communication Quarterly, vol. 2, no. 3, pp. 261-270. Hur, W, Kim, H Woo, J 2004, ‘How CSR lead s to corporate brand equity; mediating mechanism of corporate brand credibility and reputation’, Journal of Business Ethics, vol. 125, no. 3, pp. 75-86. Huyer, D 2014, ‘Leading change through vision; 4 strategies for implementing change’, Leadership Excellence, vol. 31, no. 6, pp. 19-20. Jaques, T 2008, ‘When an icon stumbles- the Ribena issue mismanaged’, An International Journal, vol. 13, no. 4, pp. 394 406. Kim, S 2014, ‘What’s worse in times of product-harm crisis; negative corporate ability or negative CSR reputation’, Journal of Business Ethics, vol. 2, no. 3, pp. 157-170. Koslow, S 2000, ‘Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer scepticism’, The Journal of Consumer Affairs, vol. 34, no. 2, pp. 245-268. Knox, G Oest, R 2014, ‘Customer complaints and recovery effectiveness; a customer base approach’, American Marketing Association, vol . 78, no. 23, pp. 42-57. Leticia, S, Rodolfo, V Ana, M 2011, ‘Analysis of the role of complaint management in the context of relationship management’, Journal of Marketing Management, vol. 27, no.1/2, pp. 143-164. Malhotra, N, Agarwal, J Ndibisi, N 2010, ‘What are your customers saying about you’, Marketing Research, vol. 22, no. 4, pp. 20-25. Nicklas, J, Schluter, N Winzer, P 2013, ‘Integrating customers’ voice inside network environments’, Total Quality Management, vol. 24, no. 8, pp. 980-990. Page, G Fearn, H 2005, ‘Corporate reputation; what do consumers care about’, Journal of Advertising Research, vol. 3, no.2, pp. 305-313. Palmer, B 2015, ‘Making change work; a model for overcoming human resistance to change’, The Journal for Quality Participation, vol. 2, no.2, pp. 81-92. Perry, J, Cox, A Cox D 2013, ‘Direct-to-consumer drug advertisements and the informed patient; a legal, ethical and conten t analysis’, American Business Law Journal, vol. 50, no. 4, pp. 729-778. Perez, V Gutierrez, L 2013, ‘External managerial networks, strategic flexibility and organisational learning; a comparative study among non-QM, ISO and TQM firms’, Total Quality Management, vol. 24, no. 3, pp. 243-258. Raj, A, Kothandaraman, P, Kashyap, R Singh, R 2012, ‘Bringing social into sales; the impact of sales people’s social media use on service behaviours and value creation’, Journal of Personal Selling Sales Management, vol. 32, no. 3, pp. 333-348. Reast, J, Palihawadana, D Shabbir, H 2008, ‘The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom; physician versus consumer views’, Journal of Advertising Research, vol. 2, no. 3, pp. 450-464. Riddell, P 2013, ‘Comment rallying the troops; crisis communication and reputation management in financial services’, Journal of Brand Strategy, vol. 2, no. 3, pp. 222-227. Senn, C, Thoma, A Yip, G 2013, ‘Customer-centric leadership; how to manage strategic customer as assets in B2B markets’, California Management Review, vol. 55, no. 3, pp. 27-59. Shin, J, Taylor, M Seo, M 2012, ‘Resources for change; the relationship of organisational inducements and psychological resilience to employees’ attitudes and behaviours toward organisational change’, Academy of Management Change, vol. 55, no. 3, pp. 727-748. Sohn, Y Lariscy, R 2012, ‘Resource-based crisis management; the important role of the CEO’s reputation’, Journal of Public Relations Research, vol. 24, no.5, pp. 318-337. Synder, W 2011, ‘Making the case for enhanced advertising ethics; how a new way of thinking about advertising ethics may build consumer trust’, Journal of Advertising Research, vol. 3, no.2, pp. 477-483. Trehan, M Trehan, R 2011, Advertising management and sales management, FK Publishing, New Del hi. Ulrich, D, Young, J, Brockbank, W Ulrich, M 2013, ‘The state of the HR profession’, Human Resource Management, vol. 52, no. 3, pp. 457-471. Wittig, C 2012, ‘Employees reaction to organisational change’, Organisational Development Practitioner, vol. 44, no.2, pp. 23-28.

How to Write a Perfect Cashier Resume (Examples Included)

How to Write a Perfect Cashier Resume (Examples Included) in our retail-obsessed society, cashiers are the gatekeepers for all of that activity. to be a cashier, you need a range of solid skills: handling money, handling people, troubleshooting tech or people issues on the fly, being a good ambassador for the store, etc. it’s a lot- and if you’re updating your resume, it’s important to make those skills shine. let’s look at the cashier resumes of three different cashiers: one entry-level, one restaurant cashier, and one retail cashier. first up is jamie, who is just out of school, and is looking for a cashier position as a way to build retail experience.download this resume in ms wordjamie just graduated from high school, and so doesn’t have a ton of experience yet. however, lack of experience should never stop you from writing a full resume. instead, it’s about shining up the experience you do have, and making sure it emphasizes the skills you’ll need for the job you’re applying for. in jamie’s case, that means playing up his summer experience working in food service. it may not be a one-to-one match with the retail cashier job he’s hoping to get, but it demonstrates that he has a baseline of customer service and money handling skills. the bullets don’t need to list everything you did at your previous job- just the parts that will translate the best for your new, hoped-for job.jamie also includes his volunteer experience as a treasurer, because it shows two things: he is likely responsible enough to be trusted with money, and he has experience being accountable with a bottom line. that’s a very important skill to show in your resume, even if you don’t have a lot of cashier-ing experience under your belt yet.next up is joann, who is a more experienced restaurant cashier.download this resume in ms wordjoann has a lot of experience in her field, but she wants to set up a specific narrative with her resume: that she’s great with customer service and problem solving, and brings a professional approach to her job. so she uses a summary statement, rather than an objective, to set up that theme. that way, when she launches into her work experience, the reader knows what kind of information to expect. it also helps her refine her experience- she doesn’t need to list every customer she’s helped, or every small task she handles as part of her busy day. rather, she focuses on bigger themes of customer service and handling the ins and outs of restaurant transactions with her bullets.as she starts to close out her resume, she revisits those ideas with a quick summary in the skills section, reminding the reader about her strong points as a restaurant cashier.next, we have penny, who is experienced on a different cashier path: retail. like joann, penny has a good deal of experience, and wants that to be her main point in the resume as she looks to advance in the retail business.download this resume i n ms wordpenny’s resume is a solid one based on her decade-plus of experience, but it also has an eye toward what comes next for her. she’s currently a college student, studying business and accounting. this suggests that she may not want to be a cashier for the rest of her career, so what she wants to achieve here is showing her strong base of retail/business skills. her professional summary is kind of a combined objective/skills section, listing what she sees are her strongest qualities, setting the tone of the rest of her resume.rather than saying â€Å"i’m a self-starter,† penny is savvy about inserting that into her experience bullets, showing rather than telling. she mentions busting a shoplifter (and being acknowledged for it), and also her success in taking initiative to sell customers on applying for credit cards and rewards programs. it’s important not to use vague, general phrases that aren’t backed up in the rest of your resume. if you say you’re a self-starter, show how you’ve done that. if you are detail-oriented, use brief examples about how you’ve applied that in your job (like in the shoplifting bust that penny mentions. you can talk more about specific examples in your interview, but on the resume it’s important to present information that you can back up in a very specific way.so how about you? are you ready to push your career as a cashier forward with a rocking resume? thejobnetwork has listings for all levels of cashier positions around the country.

Reflections Assignment Example | Topics and Well Written Essays - 750 words - 1

Reflections - Assignment Example Personally, I agree with Lewis’s saying that the ultimate price that we pay for losing those we love is pain and grief (Tesiik, 2001). I saw my mother, G.M struggling with the pain of losing my stepfather. Thus, she was paying a price for the commitment and love that she accorded my stepfather. Connection to saying. The saying relates well to the scenario of my mother, G.M. As pointed by Lewis, one can go through a series of pain if she loses the object of her love. G.M was indeed in deep love with my stepfather. She went through series of pain and episodes of depression attributable to cognitive response. As a result, she is suffering from Alzheimer and Parkinson’s diseases. Description of manifestations of grief. Grief manifests itself in four different ways including feelings, physical sensations, cognitions, and behaviors. Feelings are often diverse and take different turns. Sadness is a feeling that many individuals experience after losing the persons that they love or have a close attachment (Loos, Willetts, & Kempe, 2014). My mother, G.M experienced this when she lost my stepfather. Individuals often demonstrate sadness by crying. Crying is a gesture that arouses a protective or sympathetic reaction from other individuals. Complicated grief may result if individuals fail to express sadness with or without the accompaniment of tears. I felt sad when I watched G.M writhing in pain. Anxiety is a common feeling that relates to the loss and it often originates from the fear that the bereaved may not be in a position to take care of themselves. There are different ranges of anxiety and can extend from mild to extreme forms of panic attacks. Grief also manifests itself through cognition. In most cases, a cognitive response often occurs after an individual develops varied feelings. As I have outlined above, my mother G.M experienced different feelings of sadness, and anxiety after the loss of my stepfather. It is through this happening that I realized