Compare and Contrast Revenge in Scarlet Letter

Abigail’s Versus Chillingworth’s Revenge What does revenge mean? The definition is â€Å"to exact punishment or expiation for a wrong on behalf of, especially in a resentful or vindictive spirit† (dictionary. com). What does that mean? It means to give punishment to someone who deserves it for some specific reason, especially if the reason was personal or offends to the person giving the revenge. In both The Crucible and The Scarlet Letter there was revenge. However, they both had different types of revenge and how it was used. There was a lot of revenge in The Crucible.The first person that was using revenge in The Crucible is Thomas Putnam. From the beginning of the play, Thomas Putnam had grudges against Francis Nurse for preventing his brother-in-law from being elected to run for office as minister. â€Å"Thomas Putnam's man for the Salem ministry was Bayley. The Nurse clan had been in the faction that prevented Bayley's taking office† (Act 1). He also dislikes George Jacobs because they have had land disputes in the past. Thomas Putnam decides to have his daughter Ruth charge witchcraft against the man.He does this because if George Jacobs is executed, then Thomas Putnam can buy all of George Jacobs' land. Giles Corey knows this and in the book he says, â€Å"If Jacobs hangs for a witch he forfeit up his property – that's law! And there is none but Putnam with the coin to buy so great a piece. This man is killing his neighbors for their land† (Act 3)! Another person that Thomas Putnam wants to have revenge against is the â€Å"witch† that the people of Salem have been trying to find since the very beginning. He and his wife are the reason that the whole witchcraft hysteria went out of control.Thomas Putnam and his wife were very upset about how they lost seven newborns and now their only living child, Ruth, is sick. In the book Mrs. Putnam says: â€Å"Reverend Parris, I have laid seven babies unbaptized in the earth. Believe me, sir, you never saw more hearty babies born. And yet, each would wither in my arms the very night of their birth. I have spoke nothin', but my heart has clamored intimations. And now, this year, my Ruth, my only – I see her turning strange. A secret child she has become this year, and shrivels like a sucking mouth were pullin’ on her life too. † (Act 1) They are desperate and try to onvince Reverend Parris to tell everyone what he saw with the girls dancing in the woods. One of the girls was naked, Tituba was doing some Barbuda spell, and something with a frog in it was boiling in a pot. The last thing that Thomas Putnam does for revenge is when Giles Corey accuses Thomas Putnam of using the witch trials as a way to get land much cheaper than it is worth by accusing people and having them executed and then buying their land. Giles Corey is pressed to death, for not telling the court who told him this information and Putnam gets his revenge. He refuses to confess because he knows he will lose his land.He knew if he just dies without being guilty by the court then his sons will get the land but if he confesses he loses the land so he has them put more weight on him and he dies. His last words in the play were â€Å"More weight. † Thomas Putnam's wife, Mrs. Putnam, has Rebecca Nurse arrested for the supernatural murder of her seven babies because Rebecca was her midwife. Mrs. Putnam is very jealous of the other wives because she had seven stillbirths. The main person that uses revenge in the play is Abigail Williams. She is a cruel, selfish girl that will do anything to get with John Proctor.So, naturally, she hates his wife, Elizabeth Proctor, more than anything in the world. Here's a quote from the book showing how Abigail dislikes Elizabeth, â€Å"She is blackening my name in the village! She is telling lies about me! She is a cold, sniveling woman, and you bend to her† (Act 1). The first reason she hates Elizabeth Proctor is because she fired Abigail from being her servant because Elizabeth found out that her husband, John Proctor, was having an affair with her. John Proctor ends up confessing in court about the affair and he says: â€Å"A man may think God sleeps, but God sees everything, I know it now.I beg you, sir, I beg you—see her what she is . . . She thinks to dance with me on my wife's grave! And well she might, for I thought of her softly. God help me, I lusted, and there is a promise in such sweat. But it is a whore's vengeance. † (Act 3) She goes to the extent to have Tituba do some Barbuda ritual thing with a chicken and boiling something. She even drinks the blood of the chicken. In the book when accused of drinking blood Abigail betrays Tituba and blames her and says that she made her drink the blood, â€Å"She makes me drink blood† (Act 1)!When Abigail, Tituba, and the girls get caught dancing (and Abigail is also naked) and performing this â₠¬Å"witchcraft†, Abigail threatens to murder anyone who says they did anything other than dance. An example of a quote of Abigail only caring about herself not getting in trouble is, â€Å"I want to open myself! . . . I want the light of God, I want the sweet love of Jesus! I danced for the Devil; I saw him, I wrote in his book; I go back to Jesus; I kiss His hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil† (Act 1)! During the play, she desperately wants John Proctor.She begs and begs for John to remember their â€Å"connection† and all the things she taught her. In the play Abigail says, â€Å"I look for John Proctor that took me from my sleep and put knowledge in my heart! I never knew what pretense Salem was, I never knew the lying lessons I was taught by all these Christian women and their covenanted men! And now you bid me tear the light out of my eyes? I will not, I cannot! You loved me, John Pro ctor, and whatever sin it is, you love me yet† (Act 1)! The next thing that Abigail does is the doll she gives to Elizabeth. Abigail forces Mary Warren to sew Elizabeth a doll and put a needle in the stomach of it.Then when Mary gives it to Elizabeth, Abigail shoves a needle in her stomach in the same spot and goes to the authorities and tells them that Elizabeth sent her spirit out to stab her with the needle. In the play Cheever says this about what happened: â€Å"The girl, the Williams girl, Abigail Williams, Sir. She sat to dinner in Reverend Parris's house tonight, and without word nor warnin' she falls to the floor. Lake a struck beast, he says, and screamed a scream that a bull would weep to hear. And he goes to save her, and, stuck two inches in the flesh of her belly, he draw a needle out.And demandin' of her how she came to be so stabbed, she (to Proctor now) – testify it were your wife's familiar spirit pushed it in! † (Act 2) Unfortunately for Abigai l, her plan of getting rid of Elizabeth and marrying John backfires and John Proctor hangs and Elizabeth lives. John Proctor hangs because of Abigail. When John Proctor has Mary Warren tell the truth to the judges the girls turn on him and Mary. Then Mary gets scared and says John bewitched her into saying all that so she doesn't get in trouble. John is accused of witchcraft and confesses.But then the judge has him sign a paper saying he did it and Proctor refuses because he knows it will be hung on the church door and he doesn’t want his name ruined. In the book he says, â€Å"Because it is my name! Because I cannot have another in my life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of them that hang! How may I live without my name? I have given you my soul; leave me my name† (Act 4)! After all this happens, Abigail is afraid someone like Hale will start convincing people that she has been lying. Worried about this, Abigail and Mercy steal Parris' stuff and then run away.There is also a lot of revenge in The Scarlet Letter. Hester Prynne seeks revenge in the book. In the book, Hester is alienated from the rest of the town and I'm sure it made it pretty miserable for her. A good quote from the book that shows how she was isolated from the town and the people of the town is this: â€Å"Measured by the prisoner’s experience, however, it might reckoned a journey of some length; for, haughty as her demeanor was, she perchance underwent an agony from every footstep of those that thronged to see her, as if her heart had been flung in the street for them to spurn and trample upon. (page 53) In the book, Hester committed adultery with Dimmesdale and is forced to where the scarlet â€Å"A† on her clothing for adultery. This makes her an outcast to the rest of the community. The other people of the town were somewhat cruel. Some examples of them treating them cruelly is when the kids threw mud at her a nd Pearl until Pearl chased them away. Another example is when Bellingworth and Wilson tease Pearl and call her a demon child and bird. Hester nearly got her revenge by escaping to England with her lover, Dimmesdale, but Dimmesdale dies.The main person who seeks revenge in The Scarlet Letter is Roger Chillingworth. From the very beginning of the story, Chillingworth is obsessed with trying to find out who his wife, Hester, slept with. He is extremely jealous and angry she did this and his only life goal is to find out who it is. When Dimmesdale gets sick, Chillingworth is already suspicious of this man so he takes up the opportunity to become his â€Å"doctor. † Chillingworth pretends to be nice and friendly to Dimmesdale as Dimmesdale is sick because he is he feels bad for committing adultery and no telling anyone.The author also hints that Chillingworth is making Dimmesdale sicker instead of helping him get better. In the book, Chillingworth slowly tortures Dimmesdale with his guilt for what he did. Chillingworth did a few things to torture Dimmesdale. His presence was torture because it was a constant reminder of his sin of adultery. In the book Chillingworth mentions that lying is against God a lot to make Dimmesdale feel bad for what he did. On top of all this, Chillingworth was caring for Dimmesdale so he could have been poisoning him.Dimmesdale cannot handle this torture and extreme guilt he feels and starts harming himself physically. In the book it says, â€Å"In Mr. Dimmesdale’s secret closet, under lock and key, there was a bloody scourge† (page 141). He harms himself by whipping himself and among other ways. Finally, Dimmesdale can't take it anymore and reveals what he did to the town. Chillingworth tries to stop him, because if he says it, then it's over and Chillingworth can't torture him anymore. In the book Chillingworth yells to Dimmesdale, â€Å"Do not blacken your fame and perish in dishonor.I can yet save you† (p age 235)! After that, Dimmesdale dies because he allows his guilt to just destroy him. When Dimmesdale dies, Chillingworth has no point in life anymore so he soon after dies too. After all this Hester goes back to her house in her old life. She is depressed because she was so close to having a great life with Dimmesdale. â€Å"But there was a more real life for Hester Prynne here, in New England, than in that unknown region where Pearl had found a home. Here had been her sin; here, her sorrow; and here was yet to be her penitence.She had returned, therefore, and resumed,—of her own free will, for not the sternest magistrate of that iron period would have imposed it,—resumed the symbol of which we have related so dark a tale. Never afterwards did it quit her bosom. But . . . the scarlet letter ceased to be a stigma which attracted the world’s scorn and bitterness, and became a type of something to be sorrowed over, and looked upon with awe, and yet with reverenc e, too. † (Page 257) In The Crucible, there seems to be revenge mostly just jealousy.In this play, it’s mostly out of jealousy because Abigail wishes she was John’s husband and is jealous of Elizabeth. She does her revenge by trying to get her convicted of witchcraft which in the end backfires because Elizabeth lives and John dies. In The Scarlet Letter there is mostly revenge because Chillingworth loathes Dimmesdale because he slept with his wife. Chillingworth does his revenge by torturing Dimmesdale with guilt but this also backfires because Dimmesdale gets out of it and Chillingworth dies because he has nothing else to live for. To conclude, The Crucible and The

Organization and Induction Essay

Introduction In this assignment we will analyse the importance of induction in making a good impression about the company on the employee. We will enumerate the various steps in induction at workplace and finally conclude our study. The process of induction is the basic requirement for an employee to learn the organizational culture and familiarize with the organization. The process of induction is important to bring new employees into an organisation. This process of induction helps the employee understand his rights within the organization and the expected terms of an employee in the working environment. The company’s impression is improved on an employee if the organization covers all the medical and legal requirements of the employee along with the his or her safety. An induction program primarily focuses on the enabling an employee to fit correctly within the organisation’s duties and responsibilities. He is made aware of his roles and what the company expects. A useful induction programme will be able to improve the productivity of the employees and in turn try and reduce the turnover of the employees within a short time. Induction has also shown to improve the process of socialization, confidence and commitment of an employee towards the organization. Induction at workplace The process in a workplace primarily targets at improving friendliness and increasing a feeling of acceptance. Introduce the organizational culture by explaining â€Å"how things really work around here† and the importance that is attached to issues such as punctuality, dress codes, work hours and codes of behaviour. Outline the organizational Vision and Mission: new appointees need to have a sense of the big picture in relation to the organization’s current focus and future directions and have some insight to the organizational achievements. Clarify job role and responsibilities by discussing the expectations of parties, explaining reporting relationships, delegations, levels of authority and decision making, and outlining how good performance will be assessed, measured and rewarded. Familiarize employees with conditions of employment, facilities and amenities, policies and procedures (such as OHS), whilst avoiding information overload by prioritising what needs to be done  and providing information in a staged approach. New employees are expected to remember a lot of new faces, names and facts about their new job, and to prevent an information overload, it’s important to use different mediums to communicate the information, including face to face exchanges, on-line tools, videos, self-directed work exercises and formal and informal meetings and seminars. Obtain feedback on the effectiveness of the induction process by encouraging feedback from inductees throughout the induction process, supporting continuous review and improvement to existing induction policies and procedures and ensuring that the objectives of the induction are met. Conclusion As our workforce grows and becomes more diversified, the quality and consistency of key messages at induction will become even more crucial; this is the key opportunity to engage new employees and contractors and demonstrate and reinforce desired culture and safe behaviors. Is a just in time, just enough approach to induction easier said than done? Maybe, but our experiences have shown that it can be achieved by completing a thorough Induction Needs Analysis; using skilled Instructional Designers to create the program and its resources, and finally ensure active site / organisational involvement in managing the quality of delivery and program content.

Business-hospitality and tourism Essay Example | Topics and Well Written Essays - 2000 words

Business-hospitality and tourism - Essay Example In early days, where ships used to be the primary means of transport, Fremantle was used as the gateway to Australia. Various immigrants and explorers from across the globe entered Australia via this route and settled there. However, with the passage of time and development of newer means of transport such as air travel, the significance of Fremantle as a tourist destination changed drastically. Although the port city retained its prominence in the subsequent years, mostly on account of the role it played during the America’s Cup in the year 1987. It has an old world charm to it owing to the various historical structures, the picturesque locales overlooking the Swan River, old historical architectures and the wide cultural diversity. This unique quality / charm of the place sets it apart from the other popular tourist destinations. The port is highly active and has a huge fishing fleet and container ships which ensures a rich and vibrant lifestyle making it a favourite tourist spot. Due to the large number of people who immigrated to the port in the early years, the city has a cosmopolitan culture, which is still retained and preserved by the residents (City of Fremantle, 2011). Figure1: Fremantle – Ariel view Source: Wikipedia II. ... Some of the other key areas of attraction include the Roundhouse Whalers Tunnel, Fremantle Chocolate Factory, Fremantle Prison & Museum, Western Australian Maritime Museum, the Fremantle Arts Center, Fremantle markets, Fremantle town hall, and the Carnac Island etc among various others (Stayz.com.au, 2011). Tourist Attractions: The Fremantle Fishing Boat Harbour is a working harbour which is lined up with a variety of waterfront restaurants which offer spectacular views of the Indian Ocean. These restaurants are a major tourist attractions, mainly on account of the wide variety of international cuisines served. Figure: The Fremantle Fishing Boat Harbour Source: http://www.australianexplorer.com/tourist_attractions/9028476/profile.htm The Roundhouse Whalers Tunnel is a purposely built gaol, to house those who broke the local laws. It was established in the year 1831 and has been preserved ever since, and today, it is a historical landmark. The view from the Roundhouse is spectacular, as it overlooks the Bathers Beach and the Indian Ocean. There is a tunnel just below the Roundhouse, called the Whalers Tunnel. This tunnel was built in the year 1837 to allow the members of the Fremantle Whaling Company an easy access between the Fremantle town and the Bathers Beach. There is a signal station which was used in olden days, to signify the correct time to the navigators of ships entering the town. Although this process of discontinued eventually by the year 1937 the structure still stands today signifying a bygone era (Fremantle.com.au, 2011). Figure: The Roundhouse and Whalers Tunnel Source: http://www.fremantlewa.com.au/accom_result1/round-house-and-whalers-tunnel/ The Fremantle Chocolate Factory is one of the most popular tourist attractions in the city. The factory is

World War 2 Essay Example | Topics and Well Written Essays - 1250 words

World War 2 - Essay Example To ensure that there was improvement of the social economy of the US, there had to be personal sacrifice. The personal sacrifice would be realized through payment of higher taxes funds. Also for sustainable development, the globe should have been founded upon vital freedoms of humans. The first of the four freedoms was that of expression and speech, freedom of worship, freedom from fear and freedom from want. According to this essay, a society that is good should have been in a position to face global domination schemes as well as foreign revolutions with no fear portrayed. The order of the world being sought as per the essay is that of cooperation as far as free nations was concerned, working as a friendly unit and as a society displaying civilization. (The ordeal of world war II, pp 228-230) The second essay is essay number five about a Japanese American reminiscing the impact of internment upon the unity of Family in 1942. As per the essay in 1942, the department of war took change of camps in entirety. Afterwards, machines of sewing were brought into the barracks and these barracks became transformed into a factory of clothing. Because of the bad conditions in the kitchens food got most of the soldiers sick with diseases like typhoid and other stomach ailments. The essay also says that the conditions of toilets were deplorable, that inside them, the floors were covered with human excrement and blocked bowls. All the toilet blocks were housed in similarly designed building blocks. Inside the toilet blocks, they were built in a similar type of design in ten camps. These camps ran from the California area all the way to Arkansas. Each block was a room that was totally open, built on a slab of concrete. Sinks were usually a metal trough that was long, put against a single wall and a spigots’ row with both hot as well as cold water. In the center of a room were a dozen toilet bowls arranged in pairs of six and these were

American History Assignment Example | Topics and Well Written Essays - 250 words - 1

American History - Assignment Example The Spanish also had knowledge of metals such as iron and bronze which allowed them superior weaponry and armor/shields. But the Indians had the advantage of knowing how to live off the land, and its topography, more so than the Spanish. They had natural superior knowledge of the topography and survival on smaller amounts of supplies than the Spanish. If the Indians could have gotten the Spanish out of their comfort zone, they could have resisted Spanish encroachment much more easily. Part B. It was a good point that the Incan Indians were susceptible to European diseases such as small pox and measles. Many Indians were wiped out because of Spanish disease. The Spanish weapons were far superior (more high tech) than those of the Indians, which was a huge advantage. Although the Indians had more numbers of people, the Spanish nullified that with their superior technology and weaponry. Also not mentioned was the Spanish desire to convert and conquer native Indians and convert them to C hristianity. That was a wave of conversion which the Indians were powerless to survive, as the Spanish did so all over the world. Part C. This answer is almost unintelligible.

An investigation into the image of Bangkok as a tourist destination Dissertation

An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide - Dissertation Example The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city which are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit. Contents Table Contents Table 1.Chapter introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Methodological approach and data sources used of the study 3 1.4 aims and objectives of the research 4 1.5 Hypothesis 6 1.6 The layout of the research 6 1.7 Conclusion 7 2.L iterature review 8 2.1 Introduction 8 2.2 Pest Analysis 9 2.2.1 Political Environment 9 2.2.2 Economic environment 11 2.2.2.1 The tourism industry 11 2.2.3 Social factors 12 2.2.4 Technological factors 14 2.2.5 Ecological environment 15 2.3 SWOT Analysis 17 2.3.1 Strengths 17 2.3.1.1Shopping 17 2.3.1.2 Privately owned tourist spots 18 2.3.1.3 Asian Weather 19 2.3.1.4 Culture 19 2.3.2 Weaknesses 20 2.3.2.1 Counterfeit products 20 2.3.2.2 Pollution 20 2.3.2.3 Gems and Jewellery 20 2.3.2.4 Vehicles rental 21 2.3.2.5 Low maintenance of tourist spots 21 2.3.3 Opportunities 22 2.3.3.1 Investments 22 2.3.4 Threat 23 2.3.4.1 Floods 23 2.3.4.2 Spread of widespread diseases 24 2.3.4.3 Terrorism 25 Chapter 3 Methodology 26 3.1 Introduction 26 3.2 Role of the researcher 26 3.3 Methods 27 3.3.1 Research on British subjects 28 3.3.2 Questionnaire for British subjects 29 3.3.3 Questionnaire for the tourist industry 30 3.3.4 Interview of the British subjects 30 3.3.5 Interview of tradesmen from the tourist industry 31 3.4 Subjects 31 3.4.1 British subjects 31 3.4.2 Criteria for selection 32 3.4.3 Tradesmen selection method 33 3.4.4 Tradesmen selection criteria 33 3.5 Data Analysis 34 3.6Trustworthiness of the method 35 3.6.1 Reliability 35 3.6.2 Validity 35 3.6.3 Ethical validity 36 3.6.4 Generalized validity 36 Chapter 4-Results and discussion 37 4.1. what motivates British consumers 37 4.2 What attracts British tourists to Bangkok 44 Chapter 5-Conclusion and Recommendations 60 5.1 Conclusion 60 5.2 Recommendations 66 5.2.1 Improve the flood-affected areas 66 5.2.2 Maintenance 66 5.2.3 Scams and thefts 67 5.2.4 Environmental social responsiveness 67 5.2.5 Technology 68 5.2.6 Epidemics 69 5.2.7 Legal system 69 5.2.8 Tourist security 69 5.2.9 Marketing 70 5.2.10 Improve service and placement 70 5.2.11Training and up gradation 71 5.2.12 Ecotourism 71 5.3 Limitations 71 6. Appendix 72 7. References 75 1.Chapter introduction This chapter gives a brief overview of the research whe re the topic has been explained in detail along with a background of the research. The aims and objectives have been described, the layout of the research report has been given along with the methodology used. Lastly there is the conclusion of the whole chapter.

Accrual Accounting Systems Essay Example | Topics and Well Written Essays - 2500 words - 1

Accrual Accounting Systems - Essay Example Project subject area and Angle description - Small to medium enterprises are major components of developed economies as they constitute 99% of the total number of business operations in these countries. Given the space that SMEs occupying within developed economies and their importance therein studying the methods by which these enterprises can utilise IT tools to maximise organisational efficiency and effectiveness, and enhance organisational performance, is extremely crucial. In direct relation to the aforementioned, accounting and organisational management scholars have determined that the right accounting software package can substantially contribute to organisational performance and the maximisation of efficiency and effectiveness (Hirst and Hopkins, 1998). Choosing the right accounting software is perceived to be one of the most challenging tasks that an entrepreneur faces in his professional career (Johnston 2003). This is especially true for small scale business operations wh ere owners often lack the resources and expertise beyond their core activities to the point that other functions are overlooked. However, the selection process is problematic, as is the subsequent implementation process. Problem to be Solved and Worth – Although, in this highly developed economy, there is hardly an SME which does not manage its accounts through the use of accounting software, few understand the imperatives of selecting the right package or the benefits of doing so.

Herborist on Their Next Step of International Expansion Essay

Herborist on Their Next Step of International Expansion - Essay Example Strategic Planning of global expansion of Herborist in the Russian market Foreign participation is increasing its share in the Russian market, and the personal care products which were imported in the past century is manufactured in the Russian territory as the companies are opening up their subsidiaries to grab the maximum opportunity in the Russian market. The consumer market is the key growth driver behind the growth in the Russian market. The large urban population base of the country is the factor that has led to such vast growth in the cosmetics and retail sector in the Russian market (Kumar and Steenkamp, 2013, pp.123-124). It is the ninth largest consumer market and is estimated to become the worlds fourth biggest and the Europe’s largest consumer economy by the end of 2020. The market has different income level consumer segments and comprises of sophisticated and changing consumer trends. The largest share of population belong to the elite class who spend lavishly and have exotic taste, this makes it a great opportunity for the foreign companies to directly export their products in the Russian market (Frey, 2004, pp.76-77). The cosmetics market has shown a sustained growth over the years in the Russian market and has not been impacted by the economic downturn of the country in 2008-09. There has been a considerable rise in the high quality product in the market with a 14% growth in the cosmetics and personal care market (Handlechner, 2008, pp. 45-46).

No need for a topic Case Study Example | Topics and Well Written Essays - 500 words

No need for a topic - Case Study Example Chipotle has a strong advantage over Qdoba Mexican Grill and Moe’s Southwest Grill as these two scored lowly on the weighted competitive strength assessment. It compares even better to the Qdoba Mexican Grill that scored the lowest in the weighted strength assessment. However, it scored the same as the Taco Bell. There is a need for Chipotle to look at its financial stability in order that this financial stability does not affect the other strategic advantages that it has. Its access to financing is more restricted than that of Qdoba Mexican Grill and Moe’s Southwest Grill. Chipotle has a market reach that extends beyond national boarders and operates in USA, Canada and a number of European nations. However, there is a need to secure its place in these markets and address changing global issues in order to ensure that its competitors will not push it out of the market. In this case, the main issue for Chipotle is to make sure that it is able to access the other markets such as the USA in order to secure its future. It is also necessary to note that in the weighted strength assessment, market Economic environment is one of the factors with the highest weight. As a result, because Chipotle scored very lowly in this area, it may have a bigger risk that the other firms even Taco Bell with whom it scored the same for the total

Prejudice Paper Essay Example for Free

Prejudice Paper Essay Through our own personal experience, Professor McAuliff would like us to use the topics we discussed throughout the semester to show an understanding of the concepts. Using my experience with prejudice I will be providing how what I learned in the social psychology textbook. Prejudice has been a very relevant topic I have related with throughout my life. In addition to reading and thinking about the concepts covered in the text, an important part of the learning process includes applying these concepts to your own life and experiences. Prejudice is a preconceived negative judgment of a group and its individual members (Myers). Prejudice is an attitude essentially that can be either positive or negative judgments. More than likely the prejudice someone is faced with is negative. Being that it is an attitude you also have to know about the ABC’s of attitudes. A is for the affect or feelings. B is for the behavior tendency or inclination to act. And C is for the cognitions or beliefs. They also help tie into stereotypes and discrimination. Stereotypes is a negative evaluation in which you generalize the personal attributes of a group. Discrimination is an unjustified behavior toward ones group. Whether it is conscious or automatic prejudice is your quick response to associations. â€Å"Although our [conscious] minds are in the right places and we may truly believe we are not prejudiced, our hearts aren’t quite there yet† (John Dovido, Time, 2009). With so many races in the world, it is often easy to see how quickly we are to label one another. Racial prejudice is Sco? 1 prime example of people labeled what a person should be. It goes far beyond enough for racial prejudice within the same groups some identify themselves with. People tend to point out what is wrong in their group before they admit their wrongs. In some groups you have anti- whatever the group is because a hatred developed from society. Prejudice is spread out throughout the world. Not strictly a racial epidemic it can be anything from youth disliking the elderly to genders disliking genders. It affects everyone the same especially from the negative side. When it is automatic your unconscious associations can be influenced by perceptions and reactions you have. Especially for gender prejudice, the gender role norms come into play. People have ideas on how men and women ought to behave. Often prejudice and stereotype do get confused in this area. Stereotypes only support prejudice beliefs and attitudes are separate. With more separation prejudice has social inequalities. They allow for one group to seek dominance over the other. Making groups break off into a particular status. Creating this social hierarchy that can create hostility amongst groups. Status is looked the most in regards to the negative feeling that appear in prejudice socially. Rich versus the poor is the most common social dominance orientation. The fact of the matter is people want to be on top of the hierarchy. Prejudice coming in so many forms is easy to grasp the idea of it being everywhere. Nothing beats facing prejudice for the first time. As an African American male I have been faced with plenty of different forms of prejudice. I can recall being discriminated against just for being not only black but intelligent within my own group of black people. My very own cousin would tease me and call me a â€Å"white boy†, which I am clearly not, because I was interested in school. I was the first of many of my cousins to graduate high school and instead of being proud me they would tell me I was uppity or not black enough for them. It is very hard when your very own Sco? 2 family doesn’t expect you. I wanted some much to conform to what they did but I wasn’t thety pe of person who wanted to live a life. My cousins definitely are your stereotypical black people. I have found myself in a different social class than them just because I have worked harder than they have to be something more than someone running the streets. I can agree with racial prejudice the author discusses in the textbook because it has yet to die out. However racial prejudice in the black community in my opinion is at an all-time high and very prevalent. Though we have changed since the 1940’s the anti-black prejudices haven’t. Social dominance is felt whether if it is whites being above blacks or other blacks be above other blacks. Prime example is how black rappers spend their money on material items instead of investing or saving just to compete with who have more money or more material items than they do. â€Å"What you want, a Bentley? Fur coat? A diamond chain? All you blacks want all the same things, a line from Kanye West’s song New Slaves. He plays off of the typical stereotypes imposed on the black community, usually considered as hood dreams. Condescendingly, he uses the term â€Å"blacks† as a euphemism and expands on this idea when he says â€Å"I know that we the new slaves† (rapgenius. com, Kanye West, 2013). Prejudice exists in our unconscious and conscious forms. It is a preconceived negative attitude that can affect some of our beliefs. It can arise in a social sources and lead people to split in groups. â€Å"Unequal status breeds prejudice† (Myers). Whether it is implicit or explicit all prejudice can mirrored from group to group. It may be a subtle action, but the small action that creates the worst problems. References Dovidio, John (2009). Prejudice Researcher. TIME. Sco? 3 Myers, D. G. (2013). Social Psychology (11th Ed. ). New York: McGraw-Hill. RapGenius. com (2013). Kanye West- New Slave Lyrics Sco? 4.

Difference between aristotelian ethics and utilitarianism

Difference between aristotelian ethics and utilitarianism According to Aristotle, the ultimate human good is happiness, which is synonymous with virtuous activity and living well. Here virtue should be defined as excellence, or doing ones life-long activities well, in accordance with completing ones proper function. Aristotles notion of the proper function of mankind is described as the activity of the soul in conformity with virtue and principle, and is also what he considers to be the highest value. The moral criterion for completing ones proper function is to act in the same manner as a person of virtuous character. Man is not here simply to live, but is endowed with the faculty of reason and should exercise this capacity virtuously, as part of his proper function. Aristotle asserts that activity, especially right activity, is the function of man. Merely having the capacity to think rationally is not enough; rather, one must make use of this ability to determine whether or not the actions he wants to take are in conformity with excellenc e and virtue. Upon doing so, he is acting virtuously and must continue this course of action for his entire life in order to be person of good character and to complete his proper function. Aristotle defines The Good as being the object at which mans actions aim and goodâ€Å' as simply being the end of ones action. While he does not consider this form of The Good to be visible, the idea is very closely associated with the proper function of mankind. A proponent of teleology, Aristotle believes in a definite right way to act, as well as the existence of a universal order. Therefore, in order to complete ones proper function, one has to be the rightâ€Å' kind of person; specifically, he must be of moral, virtuous character for his actions to be considered good. Aristotle notes that it is not enough simply to do these virtuous activities, but one must purposefully complete such activities to truly perform his proper function. For man to be able to act virtuously, be moral, and achi eve supreme happiness, external goods are necessary. Such goods may be friends, wealth, and political power, though Aristotle also mentions that the lack of goods like good birth, good children, and beautyâ€Å' could spoil ultimate happiness (Aristotle, 21). Also important to Aristotle is the concept of a moral meanevery virtuous action is a mean between deficiency and excess, and he considers such extremes to be bad. Consider the following example: a lack of courage is associated with cowardice, while having too much courage leads to recklessnessneither of which would be seen as goodâ€Å' qualities. This moral mean is not universal, but relative to each individual. Associated with the idea of a moral mean is the importance Aristotle places on living a balanced life in which everything runs smoothly. Aristotle also addresses the concepts of pleasure and pain, and their association with happiness. As previously stated, happiness is identified as virtuous activity, as opposed to an emotion or feeling. While Aristotle does not believe that happiness is a feeling, he does recognize pleasure to be such. His concern with pleasure comes when man seems to be living solely for this feeling, for such a life is not virtuous. When man performs his proper function, he knows himself to be happy, and as a consequence, he feels pleasure for having done so. Aristotle does not think that this kind of pleasure is vulgar, but a natural result from leading a virtuous life. In his presentation of the doctrine of Utilitarianism, John Stuart Mill bases the moral system on his observations of how people already behave in their daily lives. This process demonstrates the application of inductive ethics, which is the idea that observation and experience give knowledge of morality. If an innate moral sense does exist, according to Mill the best that this sense can do is tell us moral laws, but Utilitarianism is still necessary to decide how these laws should be applied. For Mill, the ultimate goal of man is the promotion of happiness, which he defines as the presence of pleasure and the absence of pain and recognizes to be an emotion. More specifically, the utilitarian tries to promote the general happiness of mankind, while simultaneously trying to pursue his own pleasure. These ideas lead to the General Happiness Principle, which holds to the concept that actions are right if they lead to increased happiness and decreased unhappiness, and wrong if they do the opposite. Man should always act so that society is improved, but should also be careful not to neglect himself in the process. Mill places importance on the consequences of ones actions, rather than on ones motivation for performing the actions. As long as promoting happiness is the end of the action, that action can be considered good and moral, even though ones motivation is frequently the hope of personal pleasure or gain. The doctrine of Utilitarianism is enforced by external and internal sanctions, as are all other moral systems. External sanctions are those outside of ones mind, such as the police or the opinion of the society in which one lives, which prevent one from completing certain actions. Therefore, the internal sanctions of mans actions come in the form of ones conscience and sense of duty. These sanctions are not intended to be the reasons for acting a certain way, but are protective mechanisms in case one performs an action as the result of poor judgment. Mill believes that character need not be considered when assessing the worth of ones actions; rather, one should take into account the character of another in his estimation of the worth of that person. An entire chapter of Mills work is devoted to justice. Mill describes justice as being natural and absolute, as well as a composite of several sentiments, namely vengeance, self-defense, and sympathy. Mill relates five characteristics of justice in his discussion. The first is the view that the violation of a persons legal rights is unjust. It then follows that the upholding of moral rights would be considered just. Receiving what one deservesor earning the consequences of ones actionsis the third characteristic, and for Mill the most crucial, as this concept presents the clearest conception of justice by the general population. The fourth attribute of justice is the accepted belief that breaking promises to others is an unjust action. Lastly, being impartial is admitted to be consistent with the notion of justice. Unjust actions require punishment because man has certain duties that must be performed, and justice is intended to ensure that each individual completes the actions for w hich they are responsible. Every individual has rights that they expect society to honor, and justice is necessary to uphold these rights and ensure the existence of a society in which the general happiness can be achieved. For these reasons, Mill believes that justice is the highest form of pleasure. Mill offers a proof for Utilitarianism with the following premises: (1) whatever is desired is a good; (2) each person desires his or her own happiness; (3) from the first two premises it follows that happiness is a good for every individual; (4) society consists of individuals; (5) one concludes from (3) and (4) that the aggregate good is equal to the sum of the good of each individual. Therefore, the social good is equal to the sum of the good of each individual in society. Mill arrives at his conclusion by using empirical observation, working from the ground up to build his argument. He notes that one can conclude that happiness is desirable because of the fact that people actually desire it, making happiness a good for every individual. Because society is made up of individuals, the social good is the sum of the good of each individual. Each premise is formulated from observation and experience, starting at the base and building upon these ideas, which demonstrates Mills empirica l formulation of the principle of Utilitarianism. Mill believes in the perfectibility of man and society through Utilitarianism, since its adherents would be striving for the good of all, continually aiming at higher morality. The utilitarian offers objections to Aristotelian Ethics, specifically in regard to Aristotles opinion of how to determine the nature of ones character and actions, as well as his treatment of the nature of pleasure and pain. A proponent of Utilitarianism questions Aristotles view of what constitutes a good or bad character, as well as his criteria for what makes actions good or bad. One recalls that for an act to be good, according to Aristotle, it must be performed in the manner in which a virtuous person would perform the action. In his definitions of bad acts and bad character, Aristotle uses each idea to define the other, presenting a circle that is not quite justified. He believes that a person of bad character is one that performs bad acts; however, he also believes that a bad act is one that comes from a bad character. Aristotle does provide several acts that are said to be absolutely wrong, and those who perform these acts are of bad character. However, no mention is made of actions that are absolutely rightAristotle merely states that actions taken by people of good character are right. The Utilitarian wonders how to define a good character if there exist no absolutely right actions that may be performed to provide a basis for what constitutes a good character. The notion of absolute rights and wrongs cannot be fairly used if only the absolute wrongs are taken into consideration when defining the nature of ones character. Another inconsistency found in Aristotles argument is when he allows that a virtuous person is capable of making a mistake, but can still be considered to be of good character, so long as the mistake is not so great that it cannot help but be noticed (Aristotle, 51). He does not agree that a person of bad character can do something good and have his action truly be considered good, which follows from his criteria for what constitutes good and bad actions. If one chose instead to focus on the consequences of a mans actions to determin e the goodness or badness of his actions, the character of this person could be more easily determined. An act ought to be considered good if it promotes pleasure and decreases pain, regardless of the character of the person who performs the act. Similarly, a bad act would be one that decreases happiness and promotes pain. Here, character is not a measure of the virtue of the action, but can be justly determined by observing the results of ones actions over time. Such is the view of the utilitarian. Also in question is Aristotles teleological view of mankind that is manifest in the presentation of his moral system. His espousal of the notion that man has a proper function and that there is a definite right way to do things demonstrates Aristotles support of teleology. In other words, the existence of a proper function of man is what causes one to act the way he doesin a manner striving to complete this proper function. In opposition to this viewpoint, the utilitarian doubts the existence of one right path for every individual to take in lifethe direction one chooses to follow ought to depend on the consequences of the actions that he desires to pursue. Aristotle believes that the reason man acts morally is because that is what he is supposed to do, simply because completing his proper function requires such action. The utilitarian, in favor of an empirical view of ethics, looks at what man obviously desires: happiness. Every individual has an interest in achieving and maintainin g his own happiness, as well as promoting the general happiness of society to a certain extent, so it follows that man would want to act in a way that increases pleasure and happiness, while lessening pain. By promoting the goodhappinesshe is acting virtuously. From this, one realizes that there are different kinds of happiness that can be desired; reaching these states of happiness necessarily requires all kinds of people (both so-called good and bad people) taking different actions. This admission indicates that there is not one right direction that can only be followed by the right kind of people, as Aristotle suggests. A crucial difference between Aristotelian ethics and Utilitarianism is the respective roles of pleasure and pain as they are related to right and wrong. Aristotle believes that pleasure and pain are subject to the criteria for right and wrong, whereas the utilitarian believes these feelings determine the criteria for right and wrong. The criteria Aristotle uses to determine the virtue (or lack thereof) of ones actions is whether or not the actions are those that a person of virtuous character would perform. One recalls that Aristotle believes that performing virtuous actions in accordance with ones proper function is synonymous with happiness. When one is completing his proper function he might feel pleasure as a consequence, but that is not his reason for choosing to act the way he does. Pleasure, then, would not be the desired end to ones actionsacting virtuously and completing ones proper function are the goals. However, if one accepts the view that happiness is what man most desi res, then he should see the importance of acting in a way that promotes pleasure and happiness. It would seem that right actions promote overall pleasure, for the person performing the action and often for others around him; therefore, one should choose to act in a way that promotes pleasure, as this is the right way to do things. In this manner, also, the utilitarian denounces Aristotles teleological view of the existence of humanity; clearly, man chooses actions that bring pleasure, for the purpose of attaining happiness. Utilitarianism can be considered to be practical moral system, as its ideas are based on observations of peoples actions and behavior in daily life. The inconsistencies found in Aristotles argumenthis method for defining a good or bad character, as well as the allowances he makes for one and not the othermake accepting his moral system difficult for the utilitarian. Also difficult to accept is Aristotles teleological view of a universal order and only one moral path to take, the existence of which is supposed to be the cause of our actions. Rather, it seems evident that the promotion of pleasure and diminishing of pain are the causes of human action; therefore, they are the determinants of right and wrong. Following the notion of empiricismaccepting that all knowledge originates in experienceallows one to logically conclude that because pleasure and happiness are things that everyone desires (the groundwork) people should act in a way that promotes happiness (the end).

Cow disaster :: essays research papers

OTTAWA (CP) - Canada's $8-billion mad cow disaster can be squarely attributed the failure of the Canadian Food Inspection Agency to assess economic consequences of even a single infection, says a leading expert. ADVERTISEMENT I'm a WomanMan seeking a ManWoman Age: to Postal Code: William Leiss of the University of Ottawa, who is also a past president of the Royal Society of Canada, said the CFIA assessed the risk of mad cow to animal health and human health, but not the risk of losing export markets. Yet Canada was party to an international agreement providing for a ban on exports from any country with even a single case of the disease. The policy was known as "one cow and you're out." "What would be the economic impact of one or just a few cases of BSE (bovine spongiform encepalopathy) in the Canadian herd?" Leiss asked at a World Health Organization conference on risk management. "We failed completely to manage or even to recognize this risk at our great cost." He said Canada followed U.S. policies in adopting a minimal testing program. But Canada's risk profile is completely different from that of the United States. At the time, Canada exported 75 per cent of beef production while the United States exported only 10 per cent. Losing export markets was not a serious problem for the Americans, he said. "In food issues we are cursed with the political attitude that we've just got to be onside with the U.S. and nothing else matters." He said the CFIA also followed the U.S. lead in making a half-hearted effort to stop recycling infected protein in ruminant food, which is widely believed to be the cause of mad cow disease. Leiss said the CFIA ban on feeding proteins from ruminants to ruminants remains "full of holes." Leiss said the United States conducted a full risk assessment in 1997-98, but Canada did not do one until six years later. CFIA spokesman Marc Richard said the agency didn't include economic consequences in its assessment because that is not the agency's mandate. "We don't usually address the economic stuff," said Richard in an interview. "The risk assessment was based strictly on the disease. Overall we're the administrators of the Animal Health Act. "The CFIA's risk assessments have to do with animal disease. That is our mandate and in our mandate we specifically don't address economics." But another CFIA official, senior veterinarian Darcy Undseth, said economic consequences of a mad cow infection in Canada were considered in a 2002 risk assessment even though they were not quantified.

Physics of Car Racing Essay -- physics sport sports racecar car race r

This paper is a look at the physics behind car racing. We look look at how we can use physics to select tires, how physics can help predict how much traction we will have, how physics helps modern cars get there extreme speed, how physics lets us predict the power of an engine, and how physics can even help the driver find the quickest way around the track. Tires are the most important part of race or any car for that mater. (Physics of Racing) After all they are the only thing that is contact with the ground! Tires work by having a high coefficient of friction. Some slicks have a friction coefficient grater then 1! (Physics of Racing) Typical normal street tires have coefficient of about .5 to .6 . In physics we learned that friction was equal to mew times the normal force. Since race cars are typical much lighter then normal cars, they use tricks to increase the downward force on the tires. Some drag tires run really low pressure, other drag cars tune the car to lift the front wheels to put all the weight on the rear tires. Indy cars use a wing to generate down force, and ventures to suck the car to the ground. (How to Make Your Car Handle) Take a look at a good example of a slick and a normal street tire. The little holes on the slick are to check how much slick is left on the tire, since tires tend to ware on the edges faster. The gaps in the normal tires allow the tire to transfer water away from the tire, so the tire can make contact with the road. Goodyear makes a slick that is grooved for racing in the rain, but only crazy (Indy, F1) people do that! The circle of traction is a important racing concept with applications from physics. From newtons equation f=ma we know that the more force we apply to an o... ...turn, so you will end up off the track between points a and b. Because of this, many racing teams use a program called rars. (Physics of Racing) It has many popular tracks, and different styles of racing, and cars. It shows how the cars take the tracks, and has little lines for the apex. This can help the driver find the line. Refrences All Physics equations are quoted from: Physics for Scientices and Engineers 5th Edition Serway and Beichner Harcourt, Fort Worth 2000 Going Faster! Mastering the Art of Race Driving The Skip Barber Racing School Bentley Publishing, Cambridge 1997 How to Make Your Car Handle Puhn, Fred HPBooks, New York 1981 Chassis Engineering Adams, Herb HPBooks, New York, 1996 The Physics of Racing Beckman, Brian http://www.miata.net/sport/Physics/ 2002 Auto Math Handbook Lawlor, John HPBooks, New York, 1992

Crime News Analysis Essay -- Communication, Media, Newspaper

Introduction In this crime news analysis I will be focusing on the right wing tabloid newspaper ‘The Sun’ and the left wing broadsheet ‘The Guardian.’ I will be analysing the article of the student riots in both newspapers, and seeing whether there are similarities or differences in the way in which the event is presented. The incident occurred when a demonstration against higher tuitions fees got out of hand whereby some protesters used violent tactics to voice their opinions. Quantitative and Qualitative Within a news article, the qualitative aspect is usually the images and the quantitative is the amount of text used. Quantitative data is usually seen as more favourable and it is common within broadsheets like ‘The Guardian,’ whereas tabloids such as ‘The Sun’ tend to use more qualitative data (Ericson et al, 1991). Tabloids usually target the working class who are stereotypically deemed to be less educated, therefore using numerous pictures almost makes it equivalent to a child’s story book, whereas ‘The Guardian’ is richer in text and aimed at the middle class thus has more of a debate (Schlesinger et all, 1991) . ‘The Sun’ uses 3 pages, has 8 images and uses about 20% of text. Whereas, ‘The Guardian’ uses 5 pages, 3 images and has about 65% as text. The journalist tend to be specific on what they believe make an article appealed to their readers. News value There are many criminal events that occur every day, however only a few are selected as they are deemed to be newsworthy. Chibnall (1977) claimed that a story is classed as newsworthy if it is dramatized, immediate and involves structured access. ‘The Sun’ could be seen to use all these elements, for example they over emphasize on the violence that occurred and ... ...labelled them as such (Hayward, 2006). In this case, if the label is accepted there could be more protests and riots because the individuals may believe that this is the quickest way to get the message across, UKUncuts activist also claimed within ‘The Guardian’ that ‘more high profiled campaigns could be expected’. Conclusion Overall, it is clear that there is a contrast between both of the newspapers. It could be argued that the production of newspapers is mainly to fulfil the readers expectations, for example, the readers of ‘The Sun’ expect to read a dramatic story which is why the editors select specific words and images, whereas the ‘The Guardian’ readers may prefer more of an intellectual debate (Schlesinger et all, 2010). They both tell the same story but in different ways, consequently it is up to the reader to decide which they believe or prefer.

A Bintel Brief †Jewish Daily Forward Essay

The Bintel Brief is a column in the Jewish Daily Forward, which was formed in 1906. During this time many Jewish immigrants have suffered a great deal of depression and anxiety because of being Jewish. Often separated from family and bewildered by life in a new country, thousands of Jewish immigrants wrote to the offices of the Jewish Daily Forward. Nothing like existed in the homeland. It seemed so American, so up-to-date, and so very needed. It was an advice column for the new Jewish immigrants, to help them with their new lives. It was called the â€Å"Bintel Brief†, Yiddish language for â€Å"Bundle of Letters. † The paper’s founder and editor was Abraham Cahan (1860-1951). Cahan formed the Bintel Brief to listen to the many Jewish immigrants from Russia, Hungary, Poland, Romania, and Middle East as they live life through hardships at the turn of the century and speak of issues through the experiences of the immigrants. Cahan would answer back with practical and sometimes very wise advice. His intended audience was mainly the immigrants of New York City. Cahan’s commitment to social realism makes his work a valuable source for insight into ways in which immigrants perceived their situation. The Jewish Daily Forward did its part to bring familiarity and bring comfort to the Jewish immigrants, to give advice, to aid those in need, and to bring together the Jewish community in America. The main detectable bias in the source is that the immigrants were lonely and needed something to turn to. Abraham Cahan founded the Jewish Daily Forward and served as the editor until his death in 1951. The major tensions of immigrant life that were revealed in the letters were the cries of help from the very poor, problems dealing with religion and discrimination, people dealing with job decisions. All the problems in the Bintel Brief are difficulties faced by immigrants and the consequences that they must face because of being who they are. Mothers were known to find their lost children through the Bintel Brief and many people lost their spouses due to discrimination. The Bintel Brief was there for any Jew to turn to if they needed it. Cahan’s responses were in likely for the Jewish immigrants. These people needed someone to discuss their problems with. Cahan’s advice given was to improve the depression and hardships the person was having. Thousands of readers wrote to the editor, asking for help with a host of issues created by their effort to blend the customs and rituals of the old world with the practices and pressures of the new. In conclusion, his advice given in the Bintel Brief is similar to the advice in columns of today such as â€Å"Dear Abby† and daytime talk shows. His advice given today is always for the good of the people.

The Weimar Republic Was Failed from the Beginning

The Weimar republic was failed from the beginning. It began with the collapses of political governments within the Weimar republic. Stresemann’s government collapsed in late 1923 to be replaced by another government led by Wilhelm Marx of the Centre party. However the main contributing catalyst to the failure of the Weimar republic was the ever rising inflation in the country. The Weimar republic was failed from the start as the inflation started at the begging of the war as Bonnel points out â€Å"Inflation began in 1914 and was linked to the way in which the imperial government chose to pay for the war effort. Undoubtedly the imperial government had indirectly doomed the Weimar republic. This was the reason for the growing disillusionment within the Weimar Republic. The growing disillusion with the Weimar Republic was the deteriorating economy . This view is generally accepted but most historians are that of the German economist Kurt Borchardt (1982) . Borchardt suggests the slow growth within the Weimar republic was because that the trade union power kept wages high and therefore squeezed profits and middle class income. Borchardt believes that the Weimar Republic was unstably weak before 1929. This backs up Bonnels statement and is supported by K. J. Mason statement â€Å"The economic prosperity of the 1920s, however, was built on weak foundations† . However there are historians such as C-L Holtfrerich that have challenged such a view that high wages were the cause of the Weimar unstable economy . The weight of the evidence shows that C-L Holtfrerich could not have a significantly large change in the economy as the economy was already plummeting into inflation. Hyper-inflation initiated by the government to pay back reparations however it was blamed on the invasion of the Ruhr. There response to the economic situation was to print more money. Salmon suggests â€Å"The government simply printed more money†¦. Banknotes became increasingly worthless†. By 1923 the Reichsmarck became so worthless that 4 200 000 000 000 was worth one U. S. dollar. This alienated the middle class from the regime. The social and political cost of the hyperinflation was high. Scholars note that the inflation did more to undermine the middle classes than the ostensibly socialist revolution of 1918. A lifetime of savings would no longer buy a loaf of bread. Money was being carried in a wheel barrow to carry money to buy loaves of bread, it end up that the wheel barrow was worth more than the money in it. Trade union funds wiped out the middle classes and Capitalists losing there savings there for making the rich poor over night. Pensions planned for a lifetime were wiped out completely. Politically, the hyperinflation fuelled radicalism on both the left and the right. The Communists, badly damaged by their failure in January 1919, saw greatly improved prospects for a successful revolution. In Munich the leader of the small National Socialist German Workers' (Nazi) Party, Adolf Hitler, used the turmoil to fashion an alliance with other right-wing groups and attempt a coup in November 1923—the Beer of the left succeeded in imposing their will. In the short run they did not succeed because of ineptitude and miscalculation; in the long run they failed because the government sponsored a currency reform that restabilized the mark and also decided to end its policy of passive resistance in the Ruhr in exchange for an end to the occupation and a rescheduling of the reparation payments that it owed to the Allies . Hall Putsch—that sought to use Bavaria as a base for a nationalist march on Berlin. He hoped to overthrow the democratic system of Weimar that he believed was responsible for Germany's political and economic humiliation. Neither the radicals of the right nor those of the left succeeded in imposing their will . In the short run they did not succeed because of ineptitude and miscalculation; in the long run they failed because the government sponsored a currency reform that restabilized the mark and also decided to end its policy of passive resistance in the Ruhr in exchange for an end to the occupation and a rescheduling of the reparation payments that it owed to the Allies. The wages of the working class became worthless. This caused society to turn to extreme anti-republican groups, the evidence of this was shown in the 1932 elections as anti republican parties gaining majority such as the Nazi party and the KPD. The financial recovery that began with the restabilisation of the German currency in late 1923 received a boost in 1924 when the Allies agreed to end their occupation of the Ruhr and to grant the German government a more realistic payment schedule on reparations. A committee of the Allied Reparations Commission headed by the American financier and soon-to-be vice president Charles Dawes had recommended these changes and urged the Allies to grant sizable loans to Germany to assist its economic recovery . The Dawes Plan marked a significant step in the upswing of the German economy that lasted until the onset of the Great Depression. The 800 million gold marks in foreign loans had by 1927 enabled German industrial production to regain its 1913 pre-war high . That same year the Reichstag addressed the vital need for social and class reconciliation by voting for a compulsory unemployment insurance plan. Reconciliation on the political level seemed achieved in 1925 when the 77-year-old Hindenburg was elected to succeed the deceased Ebert as president . Although no democrat, the aged field marshal took seriously his duty to support the constitution and the republic . The economy played a major part in the fall of the Weimar Republic. The hyper inflation in the 1920s was a catalyst which sped up the obvious fall of the Weimar Republic. This is supported by Feuchtwanger as he states â€Å"†¦ in the final years of the Republic the governments chances for survival were slim ‘. Furthermore supports the fact that Weimar was doomed from the beginning with the debts of the war which passed on during the Weimar â€Å" the principle causes for the failure, however,, to be sought in the years after 1918. as for these the many reason of the economy led to the fall of the Weimar Republic by 1933. When the Germans spoke of Lebensraum, which means â€Å"living space†, they used the term to denote a perceived need to have enough physical room to provide for themselves comfortably. This was used as propaganda in the invasion of Russia in 1941. Using children’s school books and the education system Hitler put in place to brain wash society into believing that this is how Germans should be. Propaganda might take the form of persuading others that your military might is too great to be challenged; that your political might within a nation is too great or popular to challenge etc. In Nazi Germany, Dr Joseph Goebbels was in charge of propaganda. Goebbels official title was Minister of Propaganda and National Enlightenment. As Minister of Enlightenment, Goebbels had two main tasks to ensure nobody in Germany could read or see anything that was hostile or damaging to the Nazi Party. To ensure that the views of the Nazis were put across in the most persuasive manner possible. To ensure success, Goebbels had to work with the SS and Gestapo and Albert Speer. The former hunted out those who might produce articles defamatory to the Nazis and Hitler while Speer helped Goebbels with public displays of propaganda. The Nazis understood human psychology. It was Goebbels' simple realisation that, for instance in cinematic propaganda, there was a need for the viewer to be entertained. Otherwise, there would be no interest in watching at all. This is simply a single instance of the successfulness of Nazi propaganda. Goebbels realised this and corrected it. How Successful was Nazi Propaganda 1933-39? The relevance of how successful propaganda was at reaching people is that: it would be largely true to say – if it had reached people, if it had influenced peoples thought in a way beneficial to the rise of the Nazi party, therefore it had achieved a primary aim. The cinema allowed people to see the might of Germany†¦ but far from via raw imagery – the influence of propagandists was initially clear, however became more transparent and therefore more effective: Cinema attendance figures quadrupled. Propaganda, however slight or extreme, was being seen. The object of Riefenstahl's ‘Triumph of the Will' was also another facet of propaganda. The ensure that everybody could hear Hitler speak, Goebbels organised the sale of cheap radios. These were called the â€Å"People's Receiver† and they cost only 76 marks. A smaller version cost just 35 marks. Goebbels believed that if Hitler was to give speeches, the people should be able hear to him. Loud speakers were put up in streets so that people could not avoid any speeches by the Fuhrer. Cafes and other such properties were ordered to play in public speeches by Hitler. Goebbels and his skill at masterminding propaganda are best remembered for his night time displays at Nuremberg . Although it was his idea Speer brought it to life. Here, he and Speer, organised rallies that were designed to show to the world the might of the Nazi nation. In August of each year, huge rallies were held at Nuremberg. Arenas to hold 400,000 people were built. In the famous night time displays, 150 search lights surrounded the main arena and were lit up vertically into the night sky. Their light could be seen over 100 kilometres away in what a British politician, Sir Neville Henderson, called a â€Å"cathedral of light†. The propaganda allowed people to feel a sense of pride for there nation even though they themselves were suffering. That there suffering was for a reason and that it was not all in vain because that it was being fixed. They believed this because of all the great feats of design that Speer and Goebbels had put up inspired them this was he effect of Nazi propaganda.

Discipline and Management Comparison

Runninghead: DISCIPLINE AND MANAGEMENT: DIFFERENT YET RELATED COMPARISON Discipline and Management: Different Yet Related Comparison Essay Corwin K. Richardson Grand Canyon University Discipline and Management: Different Yet Related Comparison Essay Thinking on classroom management and the ability to effectively teach and guide students of several different backgrounds tends to be a daunting thought. One that has pressed the hearts and minds of teachers and administrators for many days past and which will probably continue to press for many days to come.Being confident that you are aware; management alone is a skill that requires several years of practice to become proficient at, not to mention the management of students and their personalities. This essay will deal with the comparisons of discipline and management as it relates to the comparison of behavior versus misbehavior. Each term will be defined in personal understanding and then expounded upon with citations from noted autho rities in each subject matter. There similarities and differences will be presented in addition to there apparent relationship with each other.Discipline is something that is the result of an unwanted act. It can be seen as a corrective action that is taken to discourage a behavior that needs to be discontinued. Ex. Mr. Brown quickly removed the unruly student from the classroom. In this example, Mr. Brown chose to remove the disruptive student from the classroom as a method of discipline. However, discipline may be seen as a measure of self-control that someone applies to themselves. This is in any case, a measure of correction.According to Charles, discipline is defined as a teacher’s efforts to maintain classroom decorum and secure students’ cooperation in learning and exercising self-control (p. 45, 2008). This understanding opens up the window of possibilities as to what measure is taken by means of discipline that is deemed necessary to keep the classroom flowing with full cooperation in learning. Regarding self-control; this is a willful act on the student’s part based upon their understanding of order and how it affects their life, even in the classroom.The responsibility of teaching students the need for order can be argued to be the parents; but somehow it ends up being the teachers’. Management is the order in which someone takes things and place them in a systematic way that they can manage them better. Ex. Ms. Wendy moved all of the noisy students’ seats in a way that brought quiet and focus to the class. In this example Ms. Wendy’s management system was to arrange the classroom in such a way that all the class could benefit from the lesson.A collaborative definition of management as expressed by Canter is an environment created by a teacher who motivates and believes in the students; one who effectively plans to manage student behavior in all classroom activities and instructional strategies; a teacher wh o has the trust of all the students (pp. 6-7, 2006). Behavior is simply the way someone conducts themself. Ex. Bobby obeys every word his father says. In the example, Bobby’s behavior was obedient. This is clearly a defining point in behavior that illustrates how someone acts in an environment or situation.Some authorities such as Canter believe that behavior is greatly influenced by a teacher’s ability to establish a classroom that promotes academic success for all students from the very first day of school (p. 31, 2006). Misbehavior is when someone conducts themselves in a way that is unacceptable. Ex. Janie has random outbursts in class and doesn’t respect her teachers. This shows that Janie is misbehaving by not respecting her teachers and by her outbursts. Canter also suggests that students don’t like or respect teachers who let them get away with misbehavior (p. 6, 2006). This would indicate that the disrespect that some students show their teachers is a direct result of the teacher’s inability to convey their authority and order in the classroom with their students. In other words, the students may feel as though the teachers are â€Å"push-over’s†. In conclusion, discipline is a product of management which is directly related to the effectiveness by which management is executed, which determines the level of discipline needed to maintain it.On the other wise, behavior is the product of discipline and is directly influenced towards acceptable or unacceptable conduct by the effectiveness of the management plan. If the management system is proficient then a good disciplinary plan will be in place and if so, then behavior will be appropriate and almost all misbehavior will be eliminated. References Charles, C. M. (2008). Building classroom discipline (10th ed. ). Boston: Allyn & Bacon. Canter, L. (2006). Lee Canter’s classroom management for academic success. Bloomington, IN: Solution Tree.

Psy 600

1 Running head: PEER REVIEWED ARTICLE SUMMARY Peer reviewed article summaries PSYCH/600 Developmental Psychology March, 11, 2013 2 Running head: PEER REVIEWED ARTICLE SUMMARY Peer review article summaries Many peer reviewed articles were interesting to me; however the three that really stood out in mind is socioeconomic status and child development, Psychology and Aging: The first 20 years, and Child development. These journals stood out I taught about how it could relate to my live and adolescents at my job.Psychology and aging: The first 20 years speaks about how the aging process through the years of life has change and a few traits are still actively the same as the years went by. One characteristic that remains the same is representation of the broad spectrum of research on the development and aging. Another further type of diversity in Psychology and aging that was mention is the geographical diversity of the how the authors reviewers. Another history of the psychology and agin g process has strived to be broadly inclusive with respect to specific domains of adult development and aging process.Theoretical orientation is applied thrust of the work methodology. Early issues spoke about the basic aspects of cognition, perception, and memory. Socioeconomic status and child development talked about the differences of high and low in families. Through this article it speaks on how children from low-SES families are more likely to experience some form of growth dysfunction. It also shared how children from low –SES families were born prematurely and with some sort of birth defects. 3 Running head: PEER REVIEWED ARTICLE SUMMARYCognitive and academic attainment relationship between SES and low families’ studies has shown that children who come from poverty and low parental education are associated with lower levels of school achievement and IQ later in childhood. As for the highest SES group was shown 25 points higher than the mean of the lowest SES g roup. The link between SES and children’s social and emotional well-being is not always consistent as to cognitive attainment. There is substantial evidence that low- SES children more often manifest symptoms.Another peer reviewed article is socioeconomic status and child development, this topic remains to be interesting it speaks on child development and how children well-being is represents in three domains. Cognitive the intellectual and academic competence and how the child learning behaviors develop as they grow into an adult. Socioemotional development speaks about the social and emotional well-being is not as consistent as the cognitive attainment. The low-SES children more manifest symptoms of psychiatric disturbance and social functioning.The strength of the relationship between SES and mental disorders varies by type of disorders and race. In summary these three articles all share the information and studies that I found relatively interesting. 4 Running head: PEER REVIEWED ARTICLE SUMMARY References: Bradley, R. , & Corwyn, R. F. (2002). Socioeconomic status and child development. , (), Rose, T. Z. , Haley, W. E. , & Blanchard-Fields, F. (2006). Psychology and Aging: The first 20 years. , (), Bradley, R. H. , & Corwyn, R. (2002). Socioeconomic Status and child development. , (), .

Genetic Algorithms Essay Example | Topics and Well Written Essays - 750 words

Genetic Algorithms - Essay Example (Jamshidi 2003). The preliminary step to a genetic algorithm is to identify a means of encoding any sort of possible solution. It is fundamental to discuss genetic algorithms as a step by step process, in order to truly grasp their method and function as well as to establish how a solution may be derived. Approaching the process in a linear fashion, one must begin with a binary string or in this case, randomly selected chromosomes in a somewhat large quantity. In order to arrive at a numerically relevant solution, a decoding of the binary strings or chromosomes is necessary. Each chromosome when decoded, will serve as a solution to a primary problem. The next step in this process is simply a test which will afford the more robust chromosomes a higher chance of being selected in the next process while somewhat weeding out those chromosomes which fail a fitness test. The numerical score assigned to each chromosome will be contingent on how useful it can prove to be in the process of solving a problem or providing a solution, â€Å"Your results are only as good as the fitness function†(Distributed Neuron, 2007). Naturally, the resulting scores assigned to each chromosome will be varied but will be somewhere between 1 and 5. Once each chromosome or binary string, is rated as per the fitness test, a somewhat random process of selection known as â€Å"wheel selection† will take place. Each chromosome within the initial random population will not have an equal chance at being selected, as mentioned earlier simply because those chromosomes with higher fitness values; will occupy a greater portion of the percentage of the w hole when given a slot on a pie chart. To better understand the wheel selection process and the probability of one chromosome being chosen over the other, we may understand the wheel process by thinking of it as a pie chart which as a whole represents 100% with each binary string or chromosome occupying a

Effect of Visual Communication on Businesses Essay

Effect of Visual Communication on Businesses - Essay Example "We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. 'The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point. For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms.' (Professor Robert Cooper, Keele University) Worth S in Studying Visual Media expresses it as "The central thread that runs through Sol Worth's research and writings is the question of how meaning is communicated through visual images. Coming to academic life after careers in painting, photography, and filmmaking, Worth was imbued with the conviction that visual media were forms of communication that, while fundamentally different from speech, could and must be seriously examined as ways by which human beings create and share meanings." The powerful effects of this visual media of communication grew faster in the 21 century due to the ubiquitous ness of the computers and the internet. Fast paced life and neck by neck business competition made businessmen and Commercial intelligentsia aware of its powerful impact on consumers and citizens of the global world. Communication was always important means of reaching out to people but the digital technology and the revolutionised electronics have not only made life swifter but also made it essential for everyone to stay connected in order to survive in the pace of globalisation and dissolving geographical boundaries in this century.Anything that is easier, faster and effective to understand and tell is the fundamental aim of every means and mode of communication today. Visual communication thus paved its way into nooks and corners of daily lives of all who walk on the earth in the modern world. From domestic to diversified sectors of business, media, commerce, health, religion, or any faculty of society, visual communication has now become a supreme form of effective communication. Corporate offices and Multinational companies have realised the importance of reaching out to their consumers. Visual communication through graphics, designs and signage has surpassed all barricades of language as a means of communication today. A visual graphic needs neither reading nor learning as it is easy to comprehend by sheer vision. Hence it has gained immeasurable popularity in the daily world including the world of business communication. Research in visual communication has proved the magnified influence of this form of communication and there is very little doubt of its becoming a panacea of top business strategies. In Visual Communication: Images with Messages Lester (California State University) "explores how the brain

Critique Essay Example | Topics and Well Written Essays - 250 words - 7

Critique - Essay Example A well structured communication should use ethos, logos and pathos efficiently. Whereas many people use logos, ethos and pathos in their communication, they fail to make it clear to the audience where the idea comes from, what it brings, and what it means for the future. Just like Steve Jobs, a great talk need to show a contrasting comparison between the problem and proposed solution. Traditionally, talks and essays have been structured in terms of introduction, body, and conclusion. However, it seems that great communicators do not end up with a conclusion summing up the entire talk but rather end with a climax. Arguably, ending up with a climax in a talk makes the speech memorable for a long time. What comes out strikingly from great speakers is the additional ability to use visual aids and body language to put more vigor to their talk. Great motivational speakers are an inspiration for young people especially students who are looking forward to change the world. Indeed, having a life changing idea is only half of the equation, effectively communicating the idea is the other

The Effects of Cigarettes Smoking on Low Birth Weights of Infants Term Paper

The Effects of Cigarettes Smoking on Low Birth Weights of Infants - Term Paper Example These pregnancy outcomes are known to be associated with infant mortality (Kochanek & Martin, 2005). Hypothesis In this observational study it has been hypothesized that women who are smokers, on average, will give birth to infants with birth weight less than 2500 grams than those who are non-smokers Cigarette Smoking in the United States The prevalence of smoking in the adult U.S. population in 1965 was 42.4% (51.9% of men in the U.S. and 33.9% of women) (Giovino, 2002). More men than women continue to smoke (25.1% of men and 21.2% of women), however the decline in women smoking is at a far slower rate than that observed in men. The gap in the rate of smoking between men and women has diminished from almost 20% in 1965 to less than 5% in 1997 (MMWR, 1999). In spite of numerous reports since the mid 1960s about smoking and health risks (U.S. Surgeon General, 2001), a Department of Health and Human Services report released stated that 23% of the U.S. adult population smoked cigarettes between 1999 and 2001 (DHHS, 2004). Ebrahim, Floyd, Merritt, Decoufle, and Holtzman (2000), using data from the National Behavioral Risk Factor Surveillance Survey (BRFSS) of 187,302 non-institutionalized women aged 18-44, found that the prevalence of current smoking decreased significantly among both non-pregnant women (26.7% to 23.6% and pregnant women (16.3% to 11.8%) between 1987 and 1996. A 1999 report stated that 21 % of all U.S. women and 12.3 % of pregnant women in the U.S. reported smoking during pregnancy (Mathews, 2001). The Effects of Cigarette Smoking on Reproductive Outcomes Cigarette smoking has been known for decades to be related to poor reproductive outcomes (Annette, 2008). Cigarette smoking during pregnancy is associated with first trimester spontaneous abortion, ectopic pregnancy, preterm birth, placenta previa and abruption, low birth weight, restricted intrauterine lung growth, and sudden unexplained infant death (Hofhuis, de Jongste, & Merkus, 2003). Further , cigarette smoking has been associated with fetal loss, respiratory distress syndrome and other respiratory conditions of the newborn, and sudden infant death syndrome (Schoendorf & Kiely, 1992). In addition, it is estimated that 17 to 26% of low birth weight infants, 7 to 10% of preterm deliveries, and 5-6% of prenatal deaths could be prevented if pregnant women did not smoke (Husten, Chrismon, & Reddy, 1996). In terms of birth defects, one study, using the 345 cases of infants with clubfoot and the 3,029 controls of the Atlanta Birth Defects Case Control Study database, Honein, Paulozzi, and Moore (2000) identified an approximate 20- fold increased risk for clubfoot to occur in infants born to women who had a family history of clubfoot and who also smoked cigarettes (OR=20.30, 95%CI: 7.90, 52.17). This risk for clubfoot was much higher when both factors were considered together than the risk associated with either of these risk factors alone (OR=1.34, 95%CI: 1.04, 1.72 for cigare tte smoking alone; OR=6.52, 95%CI: 2.95, 14.41 for family history alone). There have been numerous studies published about the association of cigarette smoking in pregnancy and low birth weight. For example, a population-based Swedish study (n = 538,829) showed that smoking

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Essay

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Crime Lab - Essay Example These laws are applied so as to control the accomplishments of the forensic community. Forensic science is an enormous field that has a wide history of its appliance. The first documented autopsy belonged to Julius Caesar. This was during the 15th century that he produced his first textbook on forensics. In the book a murder occurred, and the murder weapon was identified by science. Times have developed, and forensic science is used in investigations to find out the causes of crimes. In the United States, a department of Federal Bureau of Investigation (FBI) was developed in the 1930s by J. Edgar Hoover, who is considered as the father of FBI. This department is used for investigating crime scenes and until today it mainly uses forensics science to come up with evidences. Edgar founded nation-wide laboratories to offer services in forensics. These crime laboratories delivered quality forensic services to all law implementation organisations in the United States. Thus, they play a significant role in providing proof of crimes by using fingerprints, Deoxyribonucleic acid (DNA) and may more. Forensic scientists visit crime scenes to gather and analyse evidence by collaborating with the investigators and define their findings through comprehensive written reports. When investigating a crime scene, one has to know ways on how to secure the scene, take a survey and how to search it in order to find evidence. Therefore, first one should establish the dimensions of the scene and find the potential health and safety risks. This can be done by locating the focal point. At the scene, safety is very vital all through the primary approach to the crime scene. Individuals should be keen on biohazards, weapons, chemical hazards and deliberate traps might be waiting for the responders. Hence, people on the scene including medics, coroners and fire fighters should be given advice on evidentiary

2-3 Assignment Example | Topics and Well Written Essays - 250 words

2-3 - Assignment Example The second fallacy is that of helplessness which a certain co-worker of mine applied in his real life. He would always complain of too much paper work and that he could not help himself out of the situation. The truth of the matter is that of he practiced time management well and set his priorities straight, he would not be missing the deadlines given to him. Because of his attitude, we shoulder the burden along with him because he is part of our department. Sadly, he doesn’t want to be helped and all of us are affected in the workplace. What I did was just exert the best effort possible to do my job and focus so that I would accomplish my own job. The third fallacy is that of approval. I learned that not all the time, one should please others to get their approval. Because of this wrong attitude, I cannot refuse the request of my co-workers and it came to a point where they abused my kindness. When I realized this was happening to me, I taught myself to say â€Å" no† when I could not really afford to do errands or favor from some of my co-workers. It was difficult but I had to discipline myself or suffer the consequences of being treated poorly. Later, my co-workers realized that I had changed and they stopped pushing me around which I earned me

Importance of nursing theory Assignment Example | Topics and Well Written Essays - 1250 words

Importance of nursing theory - Assignment Example Section four summarizes the paper. Nursing theory forms the foundation of the practice of nursing. The various theories equip nurses with the vital knowledge they need to attend to patients. Like with many professions, many theories of nursing have been criticized as being out of tune with the practice(Henderson, Schoonbeek, & Paterson, 2011). These critics posit that many theories bear little or no relevance to the practical needs of the profession. The often cited examples are those of the theories of Freud Sigmund who sought to explain everything in terms of sex. Although the claim may be correct, the importance of nursing theory cannot be dismissed altogether. Students of nursing acquire practical skills when they practice the knowledge acquired from the theories. Nursing theories distinguish the profession from others. This distinction is possible because the theories are unique to the profession having been developed by nurses themselves. Besides, nursing has a fairly long history that has enabled it to establish itself. On patient care, nursing theories have helped enhance the care received by patients in the hands of nurses. For instance, during the time of Florence Nightingale, most nurses were uneducated and incompetent. Then Nightingale proposed formal nurse education and training(Zinner, 2014). Today America boasts of the world’s top nursing schools. Improved nurse training has resulted in improved care. In their Environmental Theory, Florence Nightingale described nursing as the process of using the environment of the patient to bring about their recovery. The theory posits that the patient’s environment affects their biological and physiological processes, hence the recovery process(Hallett, 2011). It is the work of the nurse to manipulate the environment so as to make it conducive to the healing process. Nightingale identified five environmental factors that the nurse should seek to manipulate.

Look Before You Leap Essay Example for Free

Look Before You Leap Essay Aristotle is praised for naming fortitude, First of the cardinal virtues as that without which no other virtue can steadily be practiced; but he might, with equal propriety have placed prudence and justice before it. Since without prudence fortitude is mad; without justice it is dangerous. Only a fool or a suicide will jump into a river without making sure about the depths, eddies and whirlpools. And even there no one tests the depth of a river with both feet. Rashness has been unhappy parent of misfortune. Once in a blue moon it might bring us luck but more often than not it is fraught with dangerous consequences. The Persian monarch Xerxes, rashly enough, ordered an expedition to conquer Greece. With a wave of the hand he dismissed all pitfalls and dangers. When the trial of strength came the armies of Xerxes were dashed to smithereens and the crestfallen monarch escaped in a solitary boat, forlorn and humiliated. Those who act first think afterwards are bound to repent forever. History is replete with such instances. Napoleon, otherwise calculating and sagacious warrior in a rash and proud moment gave signal for an invasion of Russia. He had counted without the terrible winter of that country. His armies were bogged down in the snows. The flower his army, the Iron Guards, perished and the loss became the prelude Napoleons utter downfall. History repeated itself. In the Second World War, Hitler drunk power and pride turned his guns towards Russia, in spite of the Non- aggression Pact which he had solemnly signed. He also met disaster paid the price for his rash decision. True statesmanship lies in thinking hundred times before deciding on any course of action. A situation is assessed in all its potentialities and possibilities. Though you would like to beat the dog, you have to consider the masters face as well. Look before you leap, sums up the wisdom born out of experience. In ordinary situations the proverb holds. But there are moment’s crises or emergency when boldness or even rashness may be preferable cool calculation. In earthquakes, famines, floods and national calamities a person should act at once without caring for the consequences. In trying to avoid rashness one might go to other extreme of indecision and sloth. A bachelor, said a humorist, is one who looks before he leaps then never leaps. Rashness is any time better than sloth. But the right course is quickness guided by prudence. Haste and rashness are storms and tempests breaking and wrecking business; but nimbleness is a fair wind, blowing it with speed to the haven.

Strategy and Positioning Paper Essay Example for Free

Strategy and Positioning Paper Essay Introduction Starbucks is preparing to launch the new Frizzo hand crafted soda. This paper will include an overview of Starbucks and their products. It will also include a SWOT analysis and a competitive analysis of the organization and offering using the Porter’s five competitive forces model. It will include the criteria used to segment the market and select a target market that will include geographic, demographic, and psychographic, and behavioral factors. Next it will include a description of the targeted market and the needs that cause the target market to buy. Finally, it will include a written positioning statement. Starbucks Overview Starbucks legacy began in 1971, in Seattle’s Pike Place market as a roaster and retailer of whole bean and ground coffee, tea, and spices (Starbucks, 2015). The company was sold to Howard Schultz 1987. His vision to bring the Italian coffee bars and the romance coffee experience to the United States became a reality; he was determined to make it a one of a kind company. The Starbucks name was derived from the first mate in Herman Melville’s Moby Dick, and their emblem was influenced by the sea featuring a twin-tailed siren Greek mythology (Starbucks, 2015). Today, Starbucks has the privilege to operate in 21,878 retail stores in 66 countries. Starbucks stores are a gathering place for customers to meet with friends and family while enjoying quality service and an inviting atmosphere. Starbucks customers can expect to get more than coffee, with their wide selection of premium teas, baked pastries, and other healthy delicious foods (Starbucks, 2015). According to Starbucks (2015), Starbucks mission is to â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time† (Our Mission). The company believes in the importance of building an everlasting business, and it strives to have a balance between profitability and a social conscience (Starbucks, 2015). In every step Starbucks takes, it is always performed through the lens of humanity. The company is very adamant about ethically sourcing the highest quality of coffee, caring for the planet through environmental stewardship, and getting involved in their communities. According to Statistics and Facts on Starbucks (n.d.), â€Å"Starbucks has generated by far the most revenue and the largest number of stores worldwide within the coffee chain industry (para.3). It became the second most valuable fast food brand worldwide in 2014, coming right under the only global giant McDonald’s (Statistics and Facts on Starbucks, n.d.). Starbucks has come a long way, and it has no intentions of slowing down. Description of the Product Innovation is in Starbucks DNA, they are always thinking about how to serve their customers better. A company that began as a roaster and retailer of coffee beans and ground coffee, tea, and spices, is now an all-American global company coffee chain. It is now, serving hot and iced coffee beverages along with other exceptional products such as teas, and smoothies. Starbucks introduces a new refreshing drink away from coffee and tea. It wanted to know if it can be more than coffee to its customers, by introducing the New Frizzo Handcrafted Soda. This machine is a breakthrough in carbonation technology delivering a unique soda experience. The soda experience is nothing like the sodas customer’s purchase in a store. Fizzo ensures every ingredient is carbonated to maximize the real flavor (Starbucks News , 2015). In addition, the new Fizzo machine comes with a fizz adjuster, to adjust the right amount of fizz in each beverage. And better yet, it is made by hand the moment the customer orders it. The new Fizzo sodas come in three different flavors the Golden Ginger Ale, Lemon Ale, and Spiced Root Beer (Starbucks, 2015). Fizzo drinks only have 100  calories in a Grande size (16 fl. oz.), and 80 calories in a Tall size (12 fl.oz). They are a special summer treat to any customer who wants to enjoy a refreshing soda any day of the week. The new Fizzo cold drink is available at all local Starbucks locations. SWOT Analysis Strengths Operating efficiencies and strong growth lead to superior financial performance  2014 was just considered one of the best financial years for Starbucks. Starbucks revenue increased by 10%, approximately 1599 additional stores were opened, profit and operational margins have grew and their cash flow continued robust despite the vast growth. In China, Starbucks has the rapidest growing store network as opposed to their competition In the year 2011 they were only 570 Starbucks locations in China, now there are currently 1,367. There are more Starbucks locations than Costa Coffee and Dunkin’ Donuts combined; However, McDonalds still leads with over 2000 locations. Leading brand in the coffee market, valued at $5.2 billion Starbucks has a leading brand reputation because of their excellent coffee and outstanding customer service. Its brand is the most valuable brand the in coffee market and is valued at $5.2 billion. The great Starbucks experience One of Starbucks’s strongest advantages is the experience a customer experiences when visiting Starbucks. They cater to their customers with impeccable blended coffee, first-class music, welcoming staff and just and all around warm atmosphere, which results in incomparable customer service. The effective use of the Starbucks Card, loyalty program, and mobile applications, to simplify the ordering process and to promote continual purchases The Starbucks Card is a stored reward card and is convenient to use when  making a purchase at Starbucks locations. Along with a quicker checkout time, customers who use their cards to pay for their items also receive points for their purchases. The Starbucks Rewards Program lures consumers to return to Starbucks and, of course, make continuous purchases. Going above and beyond the Starbucks Card, there is now a mobile application, which allows customers to pay with their Smartphones. Over 6 million customers use their Smartphone to make purchases weekly. Weakness Too dependent on their profits within the Americas Division American Division including the United States, Puerto Rico, Brazil, Canada and other America countries makes up for the 73% or $11.98 billion of Starbucks total sales. Out of the 14,191 stores in the America division, 11,962 stores are located within the United States. Making the United States their most relevant market. The cost of coffee beans has a considerable impacted on profits Profits and the price of coffee greatly depend on the cost of coffee beans. Coffee beans are considered an uncontrollable commodity, and due to unreliable weather conditions, hedge funds and many other elements, Starbucks is unable to estimate the price of its coffee and their company’s profitability. The price for a cup of Coffee Starbucks has incredible coffee and an amazing customer experience which allows them to charge more for their product. On the other hand, McDonalds McCafe premium coffee is priced significantly lower than Starbucks. Harmful publicity The corporation regularly receives negative exposure over its poor efforts of becoming environment-friendly company and tax evasions. Starbucks has not paid taxes for years 2009 through 2011 in the United Kingdom and other European Countries for the revenue of  £1.3 billion. Opportunities Grow the Teavana store network Tea is categorized as a healthy drink and the demand for Tea is rapidly  increasing in the world. Tea is the most popular manufactured drink consumed in the world (Mac Farlane, 2004). Sales of tea products have grown from $1.84 billion to $10.41 billion in 2013 within the United States (The Tea Association of the U.S.A, 2013). Branch out their supplier network Currently, Starbucks does not grow their coffee beans; they purchase them from a variety of suppliers, which are primarily bunched in Arabia, South America or Africa. In order for Starbucks to guarantee critical product for their operations in Asia, they should branch out their supplier network and ease the dependence of good or bad harvests from their current supplier locations. Starbucks should consider extending its supplier system. A growth of an emerging economy There are vast opportunities for coffee sales in India, in which Starbucks only has a minimal amount of restaurants. Threats Possible rise in the price of coffee beans because of unpredictable weather disasters Coffee beans are the chief material used, and coffee makes up about half of the total company’s sales. Therefore, the profit margins are to some extent reliant on the cost of the coffee beans. In 2011, the cost of coffee beans skyrocketed to $3 a pound (Kollewe, 2011). Over the past few years, pricing has been very unpredictable. Trademark breaches Starbucks has been implicated in several instances over its illegal use of its trademark, which can be pricey and harmful for Starbucks. Potential upcoming change in some of the top executives Since 1985, Howard Schultz has been a very productive and reliable CEO, who managed to develop Starbucks into on the biggest restaurant chains in the world. Along with Howard Schultz, there are many other key executives who have been employed at Starbucks for more than ten years and they have all contributed to the success of Starbucks. The danger here is that many of these key executives are in the age category for retirement. During his attempt to leave in 2008, Starbucks convinced Troy Alstead to stay because  he was the most qualified candidate to fill the position of Howard Schultz as CEO. Unfortunately, Troy Alstead left Starbucks at the beginning of 2015 (Callan and Giammona, 2015). This change could possibly be a threat to the weaken Starbucks management capabilities. Porter’s Five Competitive Forces Starbucks is a competitive organization, and the Porter’s five competitive forces are as such. Starbucks customers have a hefty amount of bargaining power, and there is a small amount of customers who will not go elsewhere due to high prices, even though, there is a vast amount of choices available to them. The threat is substantial with alternate products and services. Alternative for Starbucks Coffee include tea, soft drinks, juices, water and energy drinks, and pubs, and bars can be areas for customers to meet someone and spend their quality time away from home and work environments. There is no threat of new company’s in the coffee business trying to compete with Starbucks. The market is highly saturated, and the substantial amount of financial resources needed to build stores and buy properties are necessary in order to enter the market of the coffee making business. Starbucks and the suppliers have a higher bargaining power because the consumer demand for coffee is high at the universal level. Coffee beans can and will be produced only in certain areas. African coffee producers are being treated unfairly by worldwide companies, and the issues are being resolved with the efforts of various non-related government organizations and this increases the bargaining power of the suppliers. Criteria use to Segment the Market Starbucks decides to choose the demographics and psychographics lifestyles of their customers. The information collected pertaining to these segments suggests that Starbucks can better serve its consumers. Psychographics are primarily based on the consumers activities, opinions, and interests, it is how their consumers spend their time, what their favorite drinks are and what their priorities are, also how they feel about certain current events and issues. Psychographic research is together related to psychological research, especially when it comes to personality and attitude measurements. Though the factors such as personality and behavior are often used to describe marketing segments, the consumers demographic characteristics  should be used to evaluate the size of the target market and to reach it efficiently. Demographics is items such as sex, marital status, occupation, education, and income. Starbucks targets both male and female consumers, mainly 25-40 year-olds. Starbucks does not relate to a younger crowd because children under the age of 18 do not drink coffee. Starbucks company has positioned themselves in a way that it can recognize something different in their products from competition this gives them an advantage in association to their competitors. The mission of Starbucks is that they want to inspire and nurture the human spirit, one person, one cup, one neighborhood at a time (Starbucks, 2015). Their strategy is customer based this allows them to give the best customer service possible. As Starbucks continue to hold onto their sustainable competitive advantage, they hold onto the customer and employees satisfaction. Starbucks is a worldwide company that has slammed the competitors operations, and it looks as if the company will last forever. Their power over the consumer and competition has shown that Starbucks is the king of the coffee industry. Description of Target Market Starbucks target market is to focus on being most known and respected brand in the world. The luxury coffee industry is very competitive, but Starbucks offers the most favorite hot and cold beverages that can be addictive. Starbucks target market ranges from young teenagers, college students, and adults. People of all ages go to Starbucks to enjoy their favorite drink even if it is just coffee. Customers are more willing to pay for lavish coffee products now more than ever, with that in mind, Starbucks aggressive growth in USA and worldwide have begun targeting almost every demographic to be a leader in coffee drinks. McDonalds and other chains try to cash in on the money in the lavish coffee business. There are smaller coffee shops in the market place offering similar products, but Starbuck’s has a great deal of buying power giving them a competitive advantage. McDonalds has a customer base that is enormously large and now has the alternative to get their coffee where they get their breakfast. McDonald’s cup of coffee is less expensive than Starbucks and is one of Starbucks biggest competitors in this economy; Starbucks provides a luxury drink, but that will be what people cut back on when they want to save money. Unfortunately, Starbucks  has closed of over a hundred Starbucks stores in recent years. Emotional and Logical Drivers Starbucks emotional and logical drivers provide a great atmosphere to get together for coffee or the unique flavored hot or cold beverages. Customers can come to Starbucks to study, meet with friends, or read a book. The furnishings usually consist of plenty of tables, chairs, and a welcoming atmosphere. Starbucks offers free Wi-Fi and always has plenty of electrical outlets for laptop chargers. These amenities start a trendy atmosphere consistent with the potential of social meeting places. The Starbucks locations worldwide offer the same experience as the locations in USA. Starbucks has the advantage to promote and advertise same menu items people can try worldwide and even customize some the of menu items to fit the local community tastes. Positioning Statement According to the OFarrell (2015) website, â€Å"Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent with its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually† (Para 2). Based on a personal consumer’s standpoint, many customers return to Starbucks every morning not because their coffee is the best quality. Most of the people in my circle, including myself, used to purchase Starbucks coffee because of the experience that it goes into the purchasing process. It is no surprise that the company uses millions of dollars to study the experience the consumers encounter in each and every step they take before getting a coffee in their hands. Furthermore, a lot of customers including myself enjoy the reward; who would not want to enjoy a nice brewed coffee before a long day? Lastly, I would say purchasing a Starbucks coffee exhibits some egocentric drive or personal, or perhaps shows a level of the individual’s social economic and of course, we cannot leave out the social  energy! Starbucks is not just the number one specialty coffee retailer in its industry for no reason. And it is not just because of their high market cap rate. The corporation serves their famous coffee drinks, their food items and roasted beans along with their coffee accessories, and teas. Starbucks markets its coffee through many military installations around the world, grocery stores including Target, bookstores like Barns and Noble, and other varieties of licensed brands food and beverage products. Additionally, although countless studies and research are put into solving and resolving target issues, one of the most outstanding resolutions that Starbucks ever demonstrated was in January of 2008. According to Nbc News (2015), â€Å"Howard Schultz said Monday (January 2008) he is taking back the role of chief executive, replacing CEO Jim Donald as part of a plan to turn around the struggling chain of coffee houses. Schultz, in a letter to employees posted on the companys website, said Starbucks would slow its United States growth and close underperforming locations, restructure its management organization, and continue to expand globally.†(Para 1-2) The Spider Book (2015) website listed that among the many competitors Starbucks has to war with; McDonald’s is leading the global market competitor’s list. Costa Coffee, Coca-Cola, Caribou Coffee Costa Express, and Coke are also amongst the list of competitors in that order. One of the most enthralling advantages that Starbucks have over any of its competitors is the experience. Not anyone of the other competitors could compete on any given day the amount of returning customers that stay and enjoy the social environment that Starbucks proudly offers. Starbucks has achieved their goal of attracting people to come and visit. Conclusion Starbucks is preparing to launch the new Frizzo hand crafted soda. Their targeted market will be consumers from 18 – 40 years of age. Starbucks has the advantage because they are already popular. People already gather at Starbucks to enjoy high quality drinks and food items and to enjoy the Starbucks experience. They have comfortable large couches, free Wi-Fi, phone charging station, and rewards program for loyal customers. Some consumer have made Starbucks part of their normal routine which will allow Starbucks to stay in business for a long period of time. Reference Callan, J and Giammona, C. (2015) Starbucks’ Operating Chief Will Go on Leave After 23 Years. Retrieved from https://www.bloomberg.com/new/2015-01-08/starbucks-coo-alstead-takes-leave-from-chain-after-23-years.html Kollewe, J. (2011) Coffee prices expected to rise as a result of poor harvest and growing demand. Macfarlane, A and Macfarlane, I. (2004). The Empire of Tea. The Overlook Press. p. 32. Nbc news. (2015). 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