Wednesday, December 25, 2019

Wildlife Conservation Essay - 2126 Words

They are responsible for cleaning the air most living creatures breath, they give humans and animals material to build homes and buildings with, they help keep the dirt in place, and, among many other uses, they gave humans the material that people use every day, paper. They do all this for humans, and all they need in return is for their young to be planted. If you have not guessed by now, this is describing trees. It is vital for humans to maintain not only the trees population, but also the population of all wildlife. Wildlife conservation is important because regulates wildlife population, helps balance the ecosystem, and maintains the natural beauty for future generations. People mostly assume that maintaining wildlife population†¦show more content†¦Also, when the deer population is too high, farmers crops become damaged by the deer, as well as there are more deer killings by car (â€Å"Deer† par. 1-10). It is important to keep track of an animals population in order to make sure that the negative side affects do not occur. Sometimes it means keeping one species in its own habitat and preventing it from expanding into habitats that are not its own. Species who manage to do this are called invasive species. Species such as the Lionfish. Lionfish are not a native species to the Atlantic Ocean. They are a venomous, fast reproducing fish that are aggressive eaters and will eat almost anything in copious amounts. They eat so much that they will actual become obese and contract liver diseases. They have no know predators, besides humans. Because they have no predators, once introduced to a reef, they can wipe out 90% of it. â€Å"The lionfish invasion is probably the worst environmental disaster the Atlantic will ever face† said Graham Maddocks, president and founder of Ocean Support Foundation (â€Å"Lionfish† Par. 3). Lionfish are especially dangerous to ecosystems, because the native aquatic life-forms do not have a natural ins tinct to be wary of the lionfish. Some may wonder, â€Å"how did the lionfish become introduced to the Atlantic ocean?†. Well, Florida pet owners are to blame. Lionfish are most known for their beauty, which makes them valuable as pets. However, they are violent fish and tend to attack and kill other fish in theShow MoreRelatedThe Conservation Of Wildlife Conservation1077 Words   |  5 Pagesand deforestation, many animal and plant species have been decreasing significantly. Wildlife conservation, management plans, and acts have been passed in order to help preserve the diverse wildlife habitat An example of wildlife conservation is the Cosumnes River Preserve which is the largest river in central California with natural and unregulated stream flows. It consists of approximately 45,859 acres of wildlife habitat and agricultural lands such as rivers, wetlands, floodplains, savannah, farmlandRead MoreHunting Benefits Wildlife Conservation2777 Words   |  11 Pagesdifferent big-game and small-game species of wildlife. The list ranges from the elusive racoon to the prosperous white-tailed deer, and even to the beastly grizzly bear. Since the United States government adopted the concept of conservation, due partly to the great acts of President Theodore Roosevelt, its has been our moral responsibility to protect the game species of America (Belanger). Our country provides a professional and sufficient way to guide conservation and to develop, regulate, and manageRead MoreWildlife Conservation in India1394 Words   |  6 Pages1. Meaning Of Wildlife Wildlife includes all non-domesticated plants, animals and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas including the most developed urban sites, all have distinct forms of wildlife. While the term in popular culture usually refers to animalsRead MoreThe Conservation Of Wildlife Animals925 Words   |  4 Pagessave and conserve threatened and endangered species.† She ends her introduction by points out the highlight of the stories she is about to recount next. The stories show problems and difficulties people faces as they work on the conservation of wildlife. One of the wildlife animals being discusses is the California condors. Goodall starts the story with a humorous description about the condors; she describes the redness of condors bare head and their strong wings. She continued by informs the readersRead MoreThe Importance of Wildlife Conservation1634 Words   |  7 Pagesunderstand the importance of wildlife conservation. Why is wildlife so important? What steps need to be taken to preserve wildlife? How can one become involved in wildlife conservation? These are all important questions that need to be explored in order to help maintain the delicate ecosystem on Earth. Wildlife plays a vital role in this fragile ecosystem and without wildlife the human race would not survive. The initial step in wildlife conservation is understanding why wildlife is vital to the ecosystemRead MoreWildlife and Conservation Efforts in Africa Essay2220 Words   |  9 Pages The dynamic natural environment and abundant wildlife are the most prominent features of the African continent. Due to its wide variety of biomes ranging from tropical forests to arid deserts, Africa consists of bountiful wildlife diversity. However, because of environmentally harmful human interactions, the variety of biomes is shrinking to all-time lows, which causes wildlife to die out. These detrimental human interactions, particularly livestock overgrazing and desertification, occur partlyRead MoreWildlife-Conservation and Importance(India)1883 Words   |  8 PagesMeaning of Conservation Conservation is the act of using and protecting resources properly. Catching animals, throwing garbage, and using and harnessing the different resources should all adhere to the proper way of conservation.\ Wildlife includes all non-domesticated plants, animals and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can beRead MoreNeed for Wildlife Conservation2770 Words   |  12 PagesWildlife Conservation Efforts in India Introduction The Indian subcontinent boasts of serving as the natural habitat of a large and varied wildlife. The sub-continent with its varied geographical spread from the Himalayas in the north to the Cauvery basin in the south and the Kutch region in the west to the plains of Assam in East present a diverse range of environmental conditions for some of the most magnificent as well as the rarest wildlife species of the world in India to exist. The beautyRead MoreHunting Conservation : Wildlife Management Tool875 Words   |  4 Pages On the other hand is Conservation, which is the action of conserving something, in particular. Preservation, protection, or restoration of the natural environment, natural ecosystems, vegetation, and wildlife are just some of the examples in which conservation is exercised. If you were ask anyone, usually you would view Hunting and Conservation as two opposites. But, some people actually view the two as hand in hand. How is hunting conservation? It’s viewe d as a wildlife management tool. HuntingRead MoreWildlife Conservation and Biology Essay1571 Words   |  7 Pagesland mammals. Wildlife biologists get the privilege of studying and spending time with these animals as their everyday life. I should be a wildlife biologist so I can study land mammals. Wildlife biology is a field of biology in which land animals are studied. It deals with all animals with backbones and studies individual species of wildlife, their habitats, and surrounding ecosystems (Fitzgerald). It also studies how animals may interact with their ecosystem. Without wildlife biology we would

Tuesday, December 17, 2019

Accuracy in Epic of Gilgamesh and The Hebrew Bible Essay

There is much debate over the historical accuracy of the Hebrew Bible and The Epic of Gilgamesh. Some claim that to understand a work of literature requires extensive knowledge of the background of this work. The contrary position is that a work of literature can be interpreted solely on it’s content. The meaning of the term classical literature is that it can be applied during any period of time, it is eternal. Yet the conditions surrounding the author might still be of interest to the reader, and of importance to the work. As with many cases, the truth is somewhere in between the two extremes. Both sides have valid arguments about the importance of historicity. To say that historicity is of the utmost importance may seem extreme.†¦show more content†¦As a real person, the fact that He lived and dies for their sins takes on a great significance. Many devote their lives to serving others the way Jesus did in the New Testament. In this case, it is easy to see how it would be greatly important that Jesus be an accurate historical figure. As a fictional character, His life and death have meaning within the story, but would not be likely to inspire the great actions that people take trying to follow His example. This is only one extreme instance in which the historical accuracy of a work would have great importance. The stories of many human beings, including those in Gilgamesh and The Bible may inspire people to have similar courage. Even if these characters are mortal human beings, that human beings could act out of such courage and love may give readers faith that they too may be able to be as courageous. Depending on the reader, the historical accuracy may seem of no importance at all. If a work of literature is good enough, one gets quite involved in the story line, and the characters become real. Regardless of the time or place, ones involvement in the work may supersede all history surrounding it. The question of the importance of historicity aside, there can be little harm done in pondering the accuracy of a work. The Hebrew Bible and the Epic of Gilgamesh have come under close scrutinyShow MoreRelatedSimilarities Between Gilgamesh And Noah818 Words   |  4 Pagesancient texts so similar to each other? It appears as if each text corresponds to the Bible. There is the Enuma Elish compared to the creation story, the Laws of Hammurapi compared to the last four books of the Pentateuch, and the Confusion of Tongues compared to the Tower of Babel. However, I will focus on the Epic of Gilgamesh, comparing and contrasting it to the Biblical narrative of Noah. While both the Epic of Gilgamesh and the Biblical narrative of Noah explore a global flood, there are key differencesRead MoreAp World History Midterm Review2054 Words   |  9 Pagessuccesses lent material weight to the idea that Homers Iliad and Virgils Aeneid reflect actual historical events. Gilgamesh the fourth king of Uruk (Early Dynastic II, first dynasty of Uruk), ruling 126 years, according to the Sumerian king list. He was said to be contemporary with some of the earliest archaeologically-known figures, placing his reign ca. 2500 BC. Iliad an epic poem in dactylic hexameters, traditionally attributed to Homer. Set in the Trojan War, the ten-year siege of Ilium by

Monday, December 9, 2019

Managing Technology Essay Example For Students

Managing Technology Essay We define information technology (IT) to include not only computer technology (hardware and software) for processing and storing information, but also communications technology for transmitting information. Advances in computer and communications technologies have enabled firms to pursue IT investments. This will help them to gain maximum advantage from their knowledge assets-to leverage the knowledge of individual employees to the benefit of other employees and the organization as a whole. Businesses have strived to achieve a competitive advantage in the past by competing in one of two ways:1. By Cost- by being a low-cost producer of a good and service2. By Differentiation of a product or service- by competing on customer perceptions of product quality and customer support services. Information technology is an integral part of many companies day to day operations. By the 1990s, applications of IT were widespread and sophisticated enough to enable firms to compete in other innovative ways. Whereas in the past firms had to choose between a low-cost and a differentiation strategy, today IT enables firms in some industries to compete on both low cost and product differentiation simultaneously. Further, some firms are attempting to compete not only on both low cost and high quality, but also on the ability to make highly varied customized products. Referred to as mass customization, IT is used to rapidly link processes and work groups in order to produce customized products that are exactly what a customer wants. Evans Consoles, a Calgary based manufacturing firm, is a prime example of how, and where information technology is implemented and utilized in terms of strategic advantage and strategic plans. Founded in 1980, Evans is recognized worldwide for its expertise in the design and manufacture of technical furniture, desks and computer consoles for specialized environments such as data and control centers, trading floors, command centers, computer floors and other technology-intensive work centers. Over the years, Evans has built an international reputation for reliable project management, innovative product design and superior quality through more than 2,000 high-profile installations. Such high profile installations include customers as NASA, FedEx, EDS, ATT, IBM, Dow Chemical, Shell, United Airlines, FAA, and Deutsche Telekom. (See photo exhibits for examples of products and installs)Evans overall corporate strategy is to provide high quality customized products at a competitive price to customers all around the world. As a part of this, IT has been implemented in order to facilitate the efficiency and effectiveness of the organization. With Evans corporate divisions and processing plants being dispersed over 4 locations around Calgary, IT has become a necessity. Information technology can be aligned with Evans corporate strategic plans from the first to the final step/process. To begin with, the majority of Evans existing or new clients are on a global scale and communication is vital since the products being built are on a custom basis. Evans need to stay in constant contact in order to build a rapport and ensure that what they are building is satisfactory for the customers needs. This is where the use of e-mail and video conferencing comes into play. Evans has the ability to communicate globally with little effort or cost. This can also help increase global sales and help Evans become the global leader. Being able to reduce travel costs saves Evans and its customer a great deal of time and money, and in turn enables them to produce the desired product within less time. When the projects are ordered, either FAX or e-mail depending on the size of the project receives them. This saves both the client and Evans money and time for shipping of blueprints. Plus, if there are any discrepancies or misunderstanding, it is a simple and painless procedure to rectify the situation because of the fast means in communicating and sending documents electronically. Communication is a large part of Evans IT strategic advantage. Most customers demands are on a time basis and Evans needs to fulfill these wishes to their best fashion. In doing so, Evans as a company needs to be able to communicate at high speeds so no process is held up. This would be the purpose of the Evans office automation. There are five steps involved with automation; the first is making sure that everything is coordinated. The various islands of automation must be made compatible. The second step puts emphasis on the on the information requirements- as in the problems being solved. Using an Intranet and a Local Area Network (LAN) connected to several hubs for each corporate location, Evans is well equipped to internally pass information along at high speeds. Applications such as electronic mail, video conferencing, word processing, spreadsheet documents, voice mail, along with document preparation, storage, and sharing are all available to employees over these systems. Electronic data interchange has been implemented in the IT structure to allow Evans with quick and easy transfer of business documentation electronically, without manual intervention. Such paper documents as purchase orders, order acknowledgements, requests for quotations, quotes, shipping notices are now done over the computer to alleviate both time and distance. Evans incorporated such a system into their IT strategic advantage for the following reasons. 1. For faster speed of doing business. Business data is sent, received, evaluated, and processed in a fraction of the time normally associated with business processes. 2. Reduction in required working capital. Reductions in resource commitments for both inventory and accounts receivable yield improvements in working capital. 3. Cost savings. Purchase order processing costs are one key source of cost savings. Some of these costs savings are due to the elimination of data entry errors that result from the re keying of data as they pass from organization to organization. 4. Improved customer/supplier relationships. Firms are increasingly dependent on each other to achieve competitive advantage, and EDI creates partnerships between customers and suppliers and other strategic partners. EDI is often the first IT link between business partners and can form the beginning of a new kind of buyer/customer relationship. 5. Enables international trade. The primary benefits for Evans here are related to international communications networks eliminating delays in paper flows and the transit of goods and information due to geographic and national boundaries. The third step to automation is the training and education of employees. Evans offers on site training or the possibility to take courses at their expense. Since technology is so widely used in the organization, it is imperative that each employee be able to function at the same level, so not to slow any process down. In looking at the last two steps, evolution and redefinition, this can only take place as time goes on for Evans. It is inevitable that new ways of communicating and sharing date will be available, and it is up to the IS division to see whether or not it will fit within their IS and corporate strategy. Processing, designing, and building also play a major role in IS strategic plan and advantage for Evans. With technology, Evans has found ways to improve the quality, performance, and look of their products. In doing so, they have attracted new clientele that has resulted in some major contracts such as NASA!! Evans engineering departments, depending on the style of produ ct that the client desires, plays a significant role in the planning and designing of the product. Engineers use both Computer Aided Design (CAD) programs along with visual imaging software in order to meet desired designs of the customers. The use of CAD programs at Evans enables them to analyze and investigate a wider range of design alternatives. CADs also help to produce top quality specs with a minimal amount of time or money spent. These are the purposes of Evans strategic plan and advantage. By using the visual imaging software, the client also has the opportunity to view the final product without having invested all of its time and capital. This is part of Evans strategic advantage in that they try to keep a high profile with their customers. Since all of Evans engineering and designing departments are not in the same building, the use of LANs is a viable way to ensure speedy communication and confirmation of the clients orders. Yet another part of the Evans strategic advant age with the use of IT is their production machinery that rely on CAD blueprints. These machines, that cut and mold the products according to the specs of the design, use blueprint data as a guide or a map of what to do. This ensures flawless precision that is important in developing a high quality product, gaining a favorable reputation, and keeping customers happy. Their machines also fit within the strategy as they reduce the amount of waste and time necessary for each product. This creates faster turnover time that in turn generates greater sales and revenue because of the ability of Evans to handle more clientele. These machines are tied into the Manufacturing resource planning (MRP) system that Evans has installed. Comprised of three major components; the master production schedule, material requirements planning, and shop floor control, this system enables Evans to increase efficiency and overall effectiveness. The master production schedule component sets overall production goals based on due dates and size of project. The MRP component then develops a detailed production schedule to accomplish the master schedule, using production capacity, inventory, and lead-time data. The shop floor control component releases orders to the shop floor based on the detailed production schedule and the actual production accomplished thus far. It is at this point that the blueprinted information of the business is passed along to the employees who enter it into the machines for production purposes. Each unit is then put together by hand but can be checked according to data specs and read outs. Data warehous ing is another part of the Evans IT strategic plan. Within this system, Evans enters and records information concerning all areas of each individual project. Such things as materials used, processing time, time allocated for each step, employee time allocated, and which division of the production was being used are all monitored. All this is done and entered in IBMs Oracle software. Within this system, the user can produce customized reports from the data warehouse to fit what managers need. At Evans, this is done on a weekly basis in order to verify the time and money invested in each project and to ensure that they are not over budget or running behind. This is a key component to the IT advantage in that it helps managers manage each project individually without loosing track of any specific detail. Executive information systems are systems that deliver on-line current information about business conditions in an aggregate form easily accessible to senior executives and other manag ers. It is designed to be used directly by these managers without the assistance of intermediaries. EIS functions as a hands-on tool which focuses, filters, and organizes an executives information so they can make more effective use of it. At Evans, this information is accessible depending on the organizational position in which you sit because of password blocks. It is part of their IT strategy because it allows users to examine data without having to ask for it, therefore alleviating time waste, and promoting management to act in the best of their division. Such things as performance analysis and management reporting are looked at and assessed from current to previous years. Other things that are brought into play are an alert to important news items, and on-screen calculation of trends, ratios, and new versions of data. With the use of charts, maps, or queries, the information can be viewed according to the preference of the user. The final element to Evans IT strategic plans and advantage would be their systems testing and security for the organization. Security controls related to the technology infrastructure-such as backup supplies, network access control, and firewall protection- are the most relevant area that Evans has to deal with. Managers must be careful in identifying what is valid data, what errors might be made while handling data, and what potential business losses could result form inaccurate or lost data. Decision making EssayElectronic data interchange has been implemented in the IT structure to allow Evans with quick and easy transfer of business documentation electronically, without manual intervention. Such paper documents as purchase orders, order acknowledgements, requests for quotations, quotes, shipping notices are now done over the computer to alleviate both time and distance. Evans incorporated such a system into their IT strategic advantage for the following reasons. 1. For faster speed of doing business. Business data is sent, received, evaluated, and processed in a fraction of the time normally associated with business processes. 2. Reduction in required working capital. Reductions in resource commitments for both inventory and accounts receivable yield improvements in working capital. 3. Cost savings. Purchase order processing costs are one key source of cost savings. Some of these costs savings are due to the elimination of data entry errors that result from the re keying of data as they pass from organization to organization. 4. Improved customer/supplier relationships. Firms are increasingly dependent on each other to achieve competitive advantage, and EDI creates partnerships between customers and suppliers and other strategic partners. EDI is often the first IT link between business partners and can form the beginning of a new kind of buyer/customer relationship. 5. Enables international trade. The primary benefits for Evans here are related to international communications networks eliminating delays in paper flows and the transit of goods and information due to geographic and national boundaries. The third step to automation is the training and education of employees. Evans offers on site training or the possibility to take courses at their expense. Since technology is so widely used in the organization, it is imperative that each employee be able to function at the same level, so not to slow any process down. In looking at the last two steps, evolution and redefinition, this can only take place as time goes on for Evans. It is inevitable that new ways of communicating and sharing date will be available, and it is up to the IS division to see whether or not it will fit within their IS and corporate strategy. Processing, designing, and building also play a major role in IS strategic plan and advantage for Evans. With technology, Evans has found ways to improve the quality, performance, and look of their products. In doing so, they have attracted new clientele that has resulted in some major contracts such as NASA!! Evans engineering departments, depending on the style of produ ct that the client desires, plays a significant role in the planning and designing of the product. Engineers use both Computer Aided Design (CAD) programs along with visual imaging software in order to meet desired designs of the customers. The use of CAD programs at Evans enables them to analyze and investigate a wider range of design alternatives. CADs also help to produce top quality specs with a minimal amount of time or money spent. These are the purposes of Evans strategic plan and advantage. By using the visual imaging software, the client also has the opportunity to view the final product without having invested all of its time and capital. This is part of Evans strategic advantage in that they try to keep a high profile with their customers. Since all of Evans engineering and designing departments are not in the same building, the use of LANs is a viable way to ensure speedy communication and confirmation of the clients orders. Yet another part of the Evans strategic advant age with the use of IT is their production machinery that rely on CAD blueprints. These machines, that cut and mold the products according to the specs of the design, use blueprint data as a guide or a map of what to do. This ensures flawless precision that is important in developing a high quality product, gaining a favorable reputation, and keeping customers happy. Their machines also fit within the strategy as they reduce the amount of waste and time necessary for each product. This creates faster turnover time that in turn generates greater sales and revenue because of the ability of Evans to handle more clientele. These machines are tied into the Manufacturing resource planning (MRP) system that Evans has installed. Comprised of three major components; the master production schedule, material requirements planning, and shop floor control, this system enables Evans to increase efficiency and overall effectiveness. The master production schedule component sets overall production goals based on due dates and size of project. The MRP component then develops a detailed production schedule to accomplish the master schedule, using production capacity, inventory, and lead-time data. The shop floor control component releases orders to the shop floor based on the detailed production schedule and the actual production accomplished thus far. It is at this point that the blueprinted information of the business is passed along to the employees who enter it into the machines for production purposes. Each unit is then put together by hand but can be checked according to data specs and read outs. Data warehous ing is another part of the Evans IT strategic plan. Within this system, Evans enters and records information concerning all areas of each individual project. Such things as materials used, processing time, time allocated for each step, employee time allocated, and which division of the production was being used are all monitored. All this is done and entered in IBMs Oracle software. Within this system, the user can produce customized reports from the data warehouse to fit what managers need. At Evans, this is done on a weekly basis in order to verify the time and money invested in each project and to ensure that they are not over budget or running behind. This is a key component to the IT advantage in that it helps managers manage each project individually without loosing track of any specific detail. Executive information systems are systems that deliver on-line current information about business conditions in an aggregate form easily accessible to senior executives and other manag ers. It is designed to be used directly by these managers without the assistance of intermediaries. EIS functions as a hands-on tool which focuses, filters, and organizes an executives information so they can make more effective use of it. At Evans, this information is accessible depending on the organizational position in which you sit because of password blocks. It is part of their IT strategy because it allows users to examine data without having to ask for it, therefore alleviating time waste, and promoting management to act in the best of their division. Such things as performance analysis and management reporting are looked at and assessed from current to previous years. Other things that are brought into play are an alert to important news items, and on-screen calculation of trends, ratios, and new versions of data. With the use of charts, maps, or queries, the information can be viewed according to the preference of the user. The final element to Evans IT strategic plans and advantage would be their systems testing and security for the organization. Security controls related to the technology infrastructure-such as backup supplies, network access control, and firewall protection- are the most relevant area that Evans has to deal with. Managers must be careful in identifying what is valid data, what errors might be made while handling data, and what potential business losses could result form inaccurate or lost data. At Evans, each individual is given a user name in which they have to log on to the system with. This will enable the IT organization to limit and monitor what systems and software the user is using and has access to. Without the proper authority granted by the IT organization, the user is withheld from accessing any information that should not be seen. The unauthorized use of data can result in a material loss, such as embezzlement of funds, or in harder to measure losses, such as disclosure of sensitive data. The ultimate protection against system failures is to have a backup copy. When a file becomes contaminated or destroyed, the most recent version can be restored. This is what Evans has come to realize and control. In any case, the security of data, and computers is necessary for Evans so that employees, customers, and others can be confident that their interactions with the organization are confident and the assets of the business are safe. Physical security also is an important part of the IT organization at Evans. Each employee is given a Chubb security card that has their thumb print scanned on to it. This gives access to the different buildings, and once inside, access to the divisions. Such areas as imaging require special access because of the amount of equipment that the room houses. Storage facilities called the Vault, for back-ups and important documentation, also require added accessibility. All of these precautions Evans does is according to their IT strategy. Looking at Evans at a whole, it is a obvious that there are many aspects in which information technology is used. Each element serves its own purpose and it part of their strategic plan and advantage. From communication to security measures, Evans has installed and maintained a high level of IT that has enabled it to succeed and grow into the market leader we see before us. By constantly upgradinTechnology

Sunday, December 1, 2019

PricewaterhouseCoopers

Introduction Stakeholders take pride in working with or for PWC because it an internationally recognized firm. It is a Big-4 member of consultancy and accountancy firms around the world. Partners know that belonging to such a strong brand name will offer them security of tenure and tangible benefits.Advertising We will write a custom research paper sample on PricewaterhouseCoopers specifically for you for only $16.05 $11/page Learn More Furthermore, it has won several awards in its various interests. One of the awards relates to its capacity as a knowledge enterprise in 2010. Another concerns excellence in learning. Finally, the firm has also won acclaim for being one of the best organizations to work for between 2005 to date (PWC Global 4). Stakeholders can view these awards as proof of the value the company places on its resources. Why the organization is a great place to work for PWC has consistently delivered in terms of a number of performance metri cs. One such alternative is its dedication to revenue growth. It is always looking for opportunities to expand revenue streams either in taxation or auditing services as well as in geographical expansion (Jones 206). The company has reliable profit margins that indicate it is doing something right. Since taxation and financial services adversely depend on an astute knowledge base, then firms must not compromise on technical excellence. PWC is aware of these competencies and delivers them with utmost dedication (White 92). The business also prioritizes client satisfaction as this is the central way of generating repeat business. With such an impressive focus on deliverables, workers can be assured of a reliable employer who hardly struggles with financial challenges. This guarantees them steady payment as well as job satisfaction. When workers work for PWC, they often have the advantage of enjoying favorable pay. Most managers earn approximately $98,000 dollars annually. Conversely, executive assistants, who have the commonest jobs, earn about $64,000. In addition to one’s salary, an employee is also entitled to several benefits, such as partial health coverage, access to fitness centers, job sharing, telecommuting as well as having a compressed workweek. This gives flexibility and capacity to enjoy work-life balance. PWC also hires 27% minorities in the US and 46% women (CNN money 4). They have nondiscrimination policies against marginalized groups and domestic partners for same sex couples may also enjoy these benefits within the US.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 3 reasons that have led to the success of the company Diversification The company’s business model of diversified revenue streams has contributed to its success in the accounting and auditing industry. This organization offers assurance services, which account for a s ubstantial share of the service offerings. In this portfolio, the firm does surveys on customer satisfaction, business risk reviews and many other services in order to furnish managers with adequate information to make right business decisions (Mahreen et. al. 100). Additionally, the company engages in taxation service; this mostly entails advisory services, where a client can benefit from taxation planning, legal compliance with taxation laws and other taxation issues involved in business (Ready ratios 4). Finally, Pricewaterhousecoopers also engages in general advisory services like actuarial advisory, strategic analysis, business valuation, business recovery and corporate financing. In all these portfolios, the company may customize its product segments so as to suit local markets. For instance, one may find technology, communication, entertainment and information services as one segment in a certain country and no such service in another. There is strength in diversification of its businesses as this ensures that underperforming divisions can be supported by more reliable income streams. It is not uncommon for the organization to experience legal challenges; therefore, it helps to have a diversified portfolio. A case in point was a suit filed against PWC by Willie Nelson. The latter individual claimed that he was advised to use tax shelters by PWC but the company did not inform him when the Internal Revenue Service changed those regulations. As a consequence, Mr. Nelson owed the government millions in back taxes. PWC lost a lot of money in settling the suit. If the organization only relied on taxation services for survival, it is likely that it would be struggling to stay afloat owing to the legal challenges that the portfolio attracts (Copley Douthett 450). Furthermore, this ensures that the company can expand its consumer base and offer almost all related services under one roof. Valuing employees Aside from an intense diversification strategy, the orga nization also values its employees. It heavily invests in its human resources through leadership and training development. Employees always go through a rigorous training program upon entry into the institution. As they continue working for the firm, they still learn soft and technical skills needed to offer satisfactory services. The organization also assesses and reviews its training programs annually in order to ascertain that the skills taught reflect industry trends (PWC Indonesia 3). At higher levels of management, PWC also possesses a leadership development program. This ascertains that the firm always has a diverse talent pool from which to draw future leaders. Members of its leadership group often meet with leaders from different parts of the world to exchange ideas and strengthen their abilities. With such a strong workforce, the company promptly delivers on its promises.Advertising We will write a custom research paper sample on PricewaterhouseCoopers specifically fo r you for only $16.05 $11/page Learn More Owing to this immense investment in the company’s human resources, most workers understand what the organistaion stands for and why its clients bring business to PWC. They always try to incorporate their mission and vision into the workings of the firm. This enterprise communicates such values through training as well as leadership interactions with other employees. Another effect of investing in this group is consistent professionalism from employees. Since the company handles a lot of financials, it needs to have people that it can trust. Most PWC workers are renowned for their objectivity and integrity when handling various projects. Global presence The firm has a global presence and thus a wide client base. This organization boasts of approximately 771 offices around the world (You Sigma 2). While one may imagine that having such a vast international presence undermines the organization’s efficiency , this is not true for PWC. The firm has a code of conduct that it applies in all its branches. Therefore, clients have come to associate the brand with certain quality expectations. All workers must follow rules and regulations established by the company at the administrative level. In the United Kingdom, PWC possesses a parent firm that coordinates activities in other member firms. Furthermore, a global partner board exists in order to draw representation from the various members of the institution. It should be noted that the organization also believes in empowering member firms to run their own entities. Therefore, specific countries have the autonomy and power to curve their own paths. This means that they can customize their business operations to suit local conditions (Jere et. al. 491). On the other hand, their employees can still benefit from international competencies through a global mobility program. Besides, information exchange within the institution is quite rigorous. In order to ascertain that PWC is a global business with rich clients, one only has to look at its recent history. Russian clients such as Yukos have worked alongside PWC. Additionally, the organization has audited an international Indian firm called Global Trust Bank. It has also worked on certain projects such as water privatization in Delhi. This track record would have been difficult to maintain if the company was not located in different parts of the world. The organization takes the time to study its clients and their ability to bring value to the company. Those that have a good payment history, high growth potentials as well as high profitability are more likely to be retained than those that do not (Sinclair 15).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The global presence also assists the organization in achieving its objectives by comparing itself to other branches that are doing relatively well. A PWC member firm in Indonesia will often try to keep up with technology developments in the US and UK. As a result, it will raise the standards of service provision within its respective country. Furthermore new strategies that expand the organization’s reach in a certain region of the world will usually encourage some branches to do the same in a different part of the world (Gomez 34). Conclusion PWC’s major strengths are its global presence, the high value it places on its employees as well as its diversification strategy. The company enjoys global capabilities and skills, the advantages of having a committed workforce as well as protection from underperforming revenue streams. Its success proves that the organization’s strategy is a model for assurance and taxation firm. Works Cited CNN money. 100 best companies to work for. 2013. Web. https://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/48.html Copley, Paul Edward Douthett. â€Å"Are assurance services provided by auditors on initial public offerings influenced by market conditions?† Contemporary Accounting Research Summer 26.2(2009): 453-476. Print. Gomez, Andrea. Accounting for success: a history of Price Waterhouse in America 1890–1990. Harvard: Harvard Business School Press, 1998. Print. Jere Francis, R. Khurana, K. Inder, Martin Xiumin Raynolde Pereira. â€Å"The relative importance of firm incentives versus country factors in the demand for assurance services by private entities.† Contemporary Accounting Research Summer 28.2(2011): 487-516. Print. Jones, E. True and Fair: A History of Price Waterhouse. London: Hamish Hamilton, 1995. Print. Mahreen, Hasan, Steven Maijoor and Ann Vanstraelen. â€Å"The different types of assurance services and levels of assurance provided†. International J ournal of Auditing 9.2(2005): 91-102. Print. PWC Indonesia. Our core values. 2012. Web. PWC Global. PWC named Fortunes 110 best companies to work for. 19 Jan. 2012. Web. https://press.pwc.com/GLOBAL/pwc-named-to-fortunes-100-best-companies-to-work-for-list-for-eighth-consecutive-year/s/0aa07a89-9746-435d-a349-60959828bc13 Ready ratios. PricewaterhouseCoopers (PWC). 2013. Web. https://www.readyratios.com/reference/audit/pricewaterhousecoopers_pwc.html Sinclair, Lara. â€Å"Logo puts case first and last†. The Australian 20 Sep. 2010: 15. Print. White, Anna. An Early History of Coopers Lybrand. London: Garland Publishing Inc., 1984. Print. You Sigma. Pricewaterhousecoopers SWOT analysis. 2012. Web. This research paper on PricewaterhouseCoopers was written and submitted by user Quinton Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

Cause and Effect Essay Topics Choose Hot Issues to Write Your Paper about

Cause and Effect Essay Topics Choose Hot Issues to Write Your Paper about The main idea and direction of cause and effect essays can be derived from the caption itself. Cause and effect essays are the essays concerning the causes of some incidence and its aftermaths or consequences. Cause and effect essays are one of the common ways of discussing and organizing ideas. Prior to writing your cause and effect essay you must try to investigate the relation between the cause and the relating effect of it. For example obesity, you must try to find what were the causes of obesity? Like the hormonal imbalance, psychological problems, medications, improper diet, hereditary problems etc. Then you must relate the consequences with its causes. For example, risk of cardiac failure, deterioration of joints, gallbladder diseases, lethargic way of life, emotional suffering or embarrassment in social life of a person etc. So, we can say that cause and effect essays are the essays containing a discussion, why the thing has happened and what is has lead to? There are some topics which have multiple causes and effects. So, it is very important to sort out the right one among the others because it will help to link one event to another. While writing your cause and effect essay you must clearly express causes and effect in their proper order. The order of writing is important as it creates the link between them. Writing in an improper order may change the whole meaning of the subject or can break the linkage between the two. Domino effect is one of the ways used in writing cause and effect essays. It is the chain of causes and effects linked together in a proper way. For example, use of deodorants can lead to the end of the world. It can be explained by connecting several factors like the use of chlorofluorocarbons which is present in many deodorants to the depletion of ozone layer. Depletion of ozone layer is related to global warming, global warming to rise in sea level. Lastly rising of sea level will lead to the end of the earth. Cause and effect essay topics must be chosen very carefully as you need to provide actual causes and effects which cannot be taken from the writer’s point of view. So, you must have enough information about the topic and have it from a recognized source. Pollution and world crisis are the popular cause and effect essay topics these days, as the whole world is concerned about it. Similarly computer revolution, renaissance, terrorist attacks, revolution in space technology, war histories, AIDS and many more topics can be chosen as cause and effect essay topics. If you need any assistance or you have any queries regarding your cause and effect papers you can contact CustomWritings.com.   Call us anytime or contact us using live chat. We have been helping many students and we will help you too.

Saturday, November 23, 2019

When Should You Take the SAT or ACT Best Test Dates

When Should You Take the SAT or ACT Best Test Dates SAT / ACT Prep Online Guides and Tips The college admissions process is a long one, encompassing most of a student's high school career. One of the most important parts, the SAT or ACT standardized test, is also one of the most challenging. Butyou can really benefit from early planning and deciding ahead of time when you should take it. It's always a good idea to begin early, but to decide on specific test dates, you'll need to factor in circumstances like your personal schedule, your admissions deadlines, and the classes you're currently taking. All of these make a big difference inwhen it’s best for you to take the SAT or ACT. In this guide, we'll debunk a common myth about the best time to take the test, discuss the most important factors for determining when you should take the SAT or ACT, and go over the besttesting planfor most high school students. Myth: Some SAT/ACT Test Dates Are Always Easier Than Others A common myth about the SAT and ACTis that specific test dates tend to be easier or harder than others. The (incorrect) logic here is that each test date is curved based on the students who take that specific test.Therefore, if you take the test with many ambitious, hard-working students, the curve will be harder and your test score will be lower. On the other hand, if you take the test with a lot of younger, unprepared students, the curve will be easier and your score will be higher. This myth is factually untrue for several reasons. First, both the College Board and ACT, Inc,.do not curve their tests based on student performance. In other words, whom you take the SAT or ACT with haszero impact on your final score. Instead, both the SAT and ACT use an equating process to account for slight differences in test difficulty across test dates. For example, if the ACT you took in April was harder than the ACT given in June, your raw scores would translate into slightly higher scaled scores to account for this difference in difficulty. Both test makers want to give students test scores that can be compared with scores from any other test date, on an equal basis.As a result, a score on one test will always indicate the same level of ability as that same score on a different test date. For example, a 1200 on one SAT will mean the same thing in 2016 as it does in 2020. This is the whole point of a standardized test! Here’s another reason this myth doesn’t make sense: if test curves varied from test to test, then colleges would need to take into account the test date on your application. For instance, they'd need to treat a 30 on an April ACT differently from a 30 on a June ACT. To date, no college admissions office has given any evidence that they take specific test dates into account. It is true that tests do vary in difficulty on a personal level. For example, when I was preparing for the SAT, some reading passages were just easier for me than other passages, especially if the passage topics were in my area of interest. However, you can't predict this ahead of time. As I mentioned above, many other factors go into choosing the test date that’s best for you. 4 Important Factors for Your SAT/ACT Date Like most things in life, early planning pays off- in this case, in higher test scores. Don't wait until college applications are duein your senior year to take your first SAT or ACT- you'll perform nowhere near your best and might not get into the schools you apply to. Beyond the general tip of planning early, you'll need to decide onthe specific test date you’ll be taking the SAT or ACT. Each test now has seven test dates throughout the year, and your score can vary on each test date based on a few key factors. In order of priority, here are the four most important factors to think about when determining when you should take the SAT or ACT: #1: Deadlines for College Admissions and Scholarships The most important factor for determining when you should take the SAT or ACT is your college admissions deadlines. As we'll explain later, you should begin preparing for the SAT/ACT a year before your first important deadline;you should also take your chosen test at least twice. For most students, regular decision deadlines fall in December or January of their senior year, which means you'll need to take your last SAT or ACT by, latest, December. If you're applying early action or early decision and have a due date in November, your last possible test date will be the October SAT or ACT. As a result, you'll need to begin preparing for the SAT/ACT during your junior year. There might be also other deadlines at play for you. For example, if you're recruited for athletics, you'll want to reach your SAT/ACT target goal by the end of your junior year. As we discuss in this article about how college recruiting works, college coaches won't want to spend time recruiting you if they don't think you have a good chance of getting into that school, which means your academics need to be on par with those of non-student athletes at the schools you're applying to. You don't necessarily need to shoot for a top SAT/ACT score and GPA, but you should aim to hit 25th percentile SAT/ACT scores and around 80% of the average GPA. The specifics of what you can get away with will depend on the school, sport, and specific person. For instance, a volleyball player at Harvard will have to meet higher academic standards than a football player at FSU. Deadline considerations also apply for academic merit scholarships. Several SAT/ACT score-based scholarships have deadlines well in advance of the January regular decision admissions deadlines. As a result, you might need to adjust when you take the test(s) to make sure your scores will be ready when you apply. The bottom line? Know your deadlines as you plan out your SAT/ACT testing schedule. #2: Content Readiness and Classes in School Much of the SAT and ACT tests general concepts you'll learn in high school, and your scores will be higher once you’ve taken the classes that cover material on the tests. The best time to take the SAT or ACT is after you've taken Geometry and Algebra II classes. Both tests feature algebra and geometry (though the SAT places less emphasis on geometry these days). If you've never encountered these subjects, your knowledge foundation will cause you to do poorly on the Math section. As for the Reading and Writing/English sections, most students will have had enough exposure to English and grammar to form a baseline understanding of the concepts tested on the SAT and ACT.To excel on these sections, though, you'll need to prep specifically for the SAT and ACT. Now, this doesn’t mean that just because you took Algebra II and English classes, you'll do well on the SAT/ACT. The test questions are very different from what you've seen in school, and much of SAT/ACT prep involves learning special types of questions and becoming familiar with the test format. That said, having the underlying content foundation will make you improve much faster. Plus, if you're in a state that requires juniors to take the SAT or ACT, you might also get some extra prep targeted at the SAT/ACT during class time. #3: Personal Schedule and Stress If possible, it’s best to take the SAT or ACT when you're not stressed about five other things in life. Many high school students struggle with balancing schoolwork, extracurriculars, a social life, and test prep. Therefore,avoid taking the SAT or ACT when you have a lot of other activities going on. For example, May is especially busy for many students because of AP exams, finals, and end-of-year events. But for you, March might be a bad time because you're gearing up for state championships for your sport. In my experience with thousands of students, students who plan to take the SAT or ACT during busy times like these get very stressed, don’t have enough time to prep, and unfortunately end up getting lower-than-expected scores on test day. Try to choose a test date on either side of a busy period so you have more time in your schedule to prep and less stress and anxiety. Ultimately, this can make a big difference in your test scores! #4: Prep Time For most students, we recommend studying at least 40 hours for the SAT or ACTfor a big score improvement. If you can study more than this- e.g., 80 hours or 120 hours- you'll likely be rewarded with higher test scores. If you've already taken the test several times but don’t have time to prep for your next test, you’re unlikely to see a big score improvement. It's an unfortunate truth, but without learning more content and attacking your weaknesses, you're simply not going to improve your score. In the end, try to schedule the SAT/ACT for a time when you can dedicate focused study time to test prep. For example, many students like scheduling the test right after winter break or summer vacation so they can take advantage of their free time by putting in serious study hours. By thinking deeply about these four major factors, you'll be able to figure out which test dates are best for you. Next up, we show you the testing plan that works best for 95% of students. A Reliable SAT/ACT Testing Schedule for Most Students For most students, this SAT/ACT testing schedule will give you the best chance of getting the score you want. It makes sure you test early, gives you room to improve, and offers enough buffer time so that you can get the score you want before your college applications are due. Here are the four steps you'll need to take: Step 1: Take the PSAT as a Junior If you’re aiming for aNational Meritscholarship, you'll want to prepare for the PSAT (which is essentially a practice SAT) and take it your junior year.For most students, though, there's no need to prepare for it; rather, you shouldlook at the PSAT as an opportunity to get early exposure to the SAT. If you plan to take the ACT instead of the SAT, you could opt for the PreACT or the ACT Aspire Program. Step 2: Take the February ACT or March SAT as a Junior These are the first SAT/ACT test dates after winter break, so use your break to prepare for the test. Make sure you have a study planand take at least one or twofull-length SAT/ACT practice testssometime before the test so you can get used to the format. As this will be your first official test, look at your score as a starting score to improve on later. Step 3: Take the April/June ACT or the May/June SAT as a Junior You’ll need to prep a little harder for this test. Make sure you have a long-term study schedule during the school year and are factoring in enough time to study.When deciding between April/May and June test dates, consider your personal schedule and aim to give yourself as little stress as possible. In truth, you're likely to improve your score just by taking the test a second time!Thus, at this point, it’s very possible that yourSAT or ACT score will be good enough for the colleges you want to apply to. If you still want to improve, however, move on to step 4. Step 4: Take the August SAT or September ACT as a Senior From steps 2 and 3, you'll know how much room you need to grow to hit your SAT goal scoreor ACT goal score. During the summer, it's important to work really hard at improving your scores- even at the expense of your social life and personal fun. (It's well worth it, though, as a higher score will get you access to better colleges and scholarships!) Step 5: Still Dissatisfied With Your Score? Take the SAT/ACT in the Late Fall Late fall your senior year is typically yourlast chance to take the SAT/ACT and still get your scores to your schools in time. That said, if you've already taken the test multiple times, you're unlikely to see more than incremental change without a lot of dedicated prep. To really raise your score, you'll need to set aside plenty of time to study. This might mean spending less time with friends or even easing off some of your extracurriculars to give you more time to fully concentrate on the test. Why is this five-step plan so effective?For one, it gives you early warning signs for your starting score so you know how much you have to improve by. It also offers enough flexibility for you to schedule your prep time as needed. Finally, it gives you several chances to take the test in case you have a bad day and don't score as highly as you want to. As a final tip, remember to register well in advance of the deadline so you canpay as few fees as possible. SAT/ACT Testing Schedule for Intensive Studiers If you're a student who's hoping to aim for the highest scores on the test, you'll want to structure your test taking a little differently. The schedule below ensures that you start early and spend more time studying for each test. Step 1: Take the PSAT as a Sophomore While you can't qualify for National Merit as a sophomore, taking the PSAT in 10th grade will give you valuable insight into how you're doing and where your weaknesses lie. Since you're mainly taking the PSAT to get more information about your skill level (rather than to qualify for a scholarship competition), there's no need for any extra preparation. Step 2: Take the PSAT/NMSQT as a Junior This advice is the same as for our regular testing schedule above: if your goal is to qualify for National Merit, you'll need to spend some time prepping for the PSAT (at the very least, by taking an official PSAT practice test). Step 3: Take the September/October ACT or October/November SAT as a Junior Take advantage of your summer vacation and the beginning of fall semester to prepare for this test. Plan to spend at least a few hours prepping each week. As always, follow a study plan and take a fewfull-length SAT/ACT practice testsso you can get more accustomed to the format of the exam. Remember, this is your first official test, and your score on it will be the starting score you'll try to improve on. Take it seriously! Unfortunately, you'll also have the PSAT around this time, so try to balance your study time wisely. Since the PSAT is so similar to the SAT, you can really just study for the SAT and apply what you've learned to the PSAT as well. If you're taking the ACT, on the other hand, the only difference is that you'll probably want tobrush up on your science knowledge. Step 4: Take the March SAT or April ACT as a Junior A spring test is a solid time for a second attempt as you'll have winter vacation (and possibly spring break, too) to study for it.As you did the first time around, make studying part of your routine. This time, however, you should have a better understanding of what specific weaknesses to focus on. Since you'll have gotten back your PSAT scores and your SAT/ACT scores from your fall test, make sure to incorporate any insights you can glean from your performances on these and apply them to your prep. For instance, if your Writing/English score was a lot lower than you expected it to be, you should dedicate more time to reviewing criticalSAT/ACT grammar rules. Step 5: Take the August SAT or September ACT as a Senior If you still haven't hit your goal score, this is a good time to take a third SAT/ACT. You'll absolutely need to prep for this test.The scores you got in step 4 will tell you how much you need to improve by. By giving yourself four to five months to study, you'll have a far better chance of making big score gains (than if you were to opt for the earlier June SAT/ACT). Make full use of the summer to work really hard, even if it comes at the expense of your social life. Remind yourself that a higher score will ultimately give you access to better colleges and even scholarships. Step 6: Unhappy With Your Score? Take the December SAT/ACT as a Senior This is your absolute last chance to take the SAT/ACT and still have your scores meet your college application deadlines. As we recommend for our regular schedule above, if your score is lagging behind the target you've set, it's best to drop as many other activities as you can to improve it. In particular, reduce your extracurriculars and your social life so you can concentrate more on the test. However, you also need to be realistic. Compare your desired score increase withour recommended study time for the SAT and ACT. Can you realistically put in that much study time? More importantly, are you willing to do this? If not, consider adjusting your target score and the schools you want to apply to. What's Next? How high does your SAT/ACT score need to be? Learn more about what a goodSAT scoreand a goodACT scoreis, based on the colleges you're applying to. Want more guidance on how long to study for the SAT/ACT? Check out our expert step-by-step guides for the SAT andACT. Not sure when to take the test? Check out the full schedule of upcoming test dates for the ACT and SATso you can pick the most convenient time for you. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Thursday, November 21, 2019

Tuition assistance in the work place and its effects on retention Coursework

Tuition assistance in the work place and its effects on retention - Coursework Example The employers’ acts intends at enhancing employees’ loyalty and retention or longevity given that the employee continually expands their knowledge and skills while working. In my proposal of Tuition assistance in the work place and its effects on retention, I identified numerous factors that make tuition assistance programs by employers extremely effective. As an employer, ensure that there exists an educational assistance program in one organization, align the company goals and employees’ goals, define a strategic plan around the program, utilize online colleges and universities, and regularly keep track of success measurements for the tuition assistance program. Extremely effective tuition assistance could save a firm much money especially by regulating tuition to low cost college course providers and ensuring that all employees’ educational needs align with the company interests (Flaherty, 2007). Besides saving money, the firm could also reduce employees’ turnover rates given that educated employees better understand their responsibilities, have greater job satisfaction, and opt to remain with the company

Tuesday, November 19, 2019

Fast Food Centre in Bangalore Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Centre in Bangalore - Research Paper Example This is then followed by a conclusion explaining why Wendy's International Inc., one of the largest fast food chains of the world must consider this location. M. G. Road is one of the busiest roads in the city of Bangalore and is lined on one side with retail stores, food outlets and restaurants. It runs from Trinity Circle at one end to Anil Kumble Circle at the other. It has many office buildings, shops and theatres. It is also a home to a large number of buildings and banks. Many Indian cities (including New Delhi and Mumbai) have an M. G. road, and in general there is no linkage between these various roads (except that in many cases, these happen to be the busiest part of the city). India, as the world sees it, is a developing country, showing great progress in its economy. Many MNCs of various industries have turned their attention towards India.The Indian middle class has grown so affluent that they can easily afford to eat out more often compared to a decade ago. In fact, according to a McKinsey report, the Indian food industry grew faster than the information technology industry over the last 10 years. Consumerism is big business in India. There will be 628 million middle-class Indians by 2015. And already, their net income has doubled over the last 10 years. Every multinational company now wants to sell in India. Some companies have failed and others succeeded. The ones that failed did so because they were not sensitive to the cultural factors that affect consumer behaviour in India. One of the key reasons for the increased consumption is the impressive growth of the middle class. At the start of 1999, the size of the middle class was unofficially estimated at 300 million people, larger than the entire population of the United States. And this figure is expected to grow to 445 million by 2006. A detailed survey undertaken by the economic think tank NCAER provides a quick view on how the proportion of the middle segments (UM or upper middle, M or middle and LM or lower middle) has grown over the years since the opening up of the economy. BANGALORE- AN OPPORTUNITY The convergence of professional lifestyles with the demand for fast, tasty food served in a pleasant environment make fast food ventures a leading market area. Bangaloreans are not strangers to the culture of eating out on a regular basis. But such facilities are a definite departure from the traditional fast food outlets. A whole host of trendy, readymade and fast food outlets have mushroomed around Bangalore's new malls and up-market shopping areas catering to time-constrained professionals and the well off middle classes. These new fast food options are burgeoning in Bangalore, because they fit in with changing middle class

Sunday, November 17, 2019

Rationale - Antigone Essay Example for Free

Rationale Antigone Essay For our scripted piece we used a scene from Antigone. Originally written by Greek author, Sophocles about 2500 years ago, it was re-written by a French author called Jean Anouilh around the time of WWII. Anouilh’s intensions differed from that of Sophocles due to the difference in time periods; in the later version, Antigone represents the French resistance against the Nazi occupation. As it was written during WWII it took a long time for the Nazis to allow it to go onstage because of what Antigone represented. The reason they let it be performed was down to the character Creon, the king of Thebes. In the scene between him and Antigone, the Nazis thought the dialogue represented a point of view that was for a dictatorial society. Antigone tells the story of a girl, whose brothers fought over the throne, both brothers met their end, introducing a theme of death due to rivalry and jealousy. Eteocles, the brother who had the throne at the time, was given a proper burial, whereas Polynices, who was seen as the enemy, was left outside and refused a burial. Everyone in the city of Thebes was told by the new king, Creon, that anyone who attempted to bury Polynices would be put to death, creating the theme of loyalty. Antigone is adamant that Polynices should be given a burial and takes matters into her own hands, she sneaks out of the palace in the middle of the night and covers Polynices’ body over with dirt. Polynices is then uncovered by the Guard. Antigone finds out and again, attempts to cover over Polynices. This time she is discovered by the Guard and is taken to Creon. As Antigone is the former king’s daughter, Creon is hesitant when punishing her, and offers a way out. But Antigone is not ashamed of what she has done and is determined to be punished for her crime. At the end of the play Antigone is put in cave by the Guard and left there to die. We chose this play as it contains many themes, such as love, pride, anger, and loyalty. Also I liked the history behind the play, the story that wasn’t included within the script. The life of Oedipus, Antigone’s father, the prophecy that he heard and how he married his mother and as a result had four children. I liked it because it was unusual, complex and difficult to fully understand. One moral I think Antigone portrays quite well is that you should always stand up for what you believe in and what you think is right. It shows this through Antigone’s character and the fact that she is so headstrong and certain of what she wants. Also an issue that is portrayed throughout the play is that love is a very strong emotion and can overcome many situations, this is shown by the relationships between Antigone and her sister Ismeme, Antigone and her nurse and Antigone and her fiance Haemon. My chosen scene included Antigone and Nurse, who was trying to find out where Antigone had been in the night. It was the opening scene of the play and was very powerful as it introduced the character of Antigone and the relationship she has with Nurse. I played Nurse and my partner, Frances, played Antigone. I chose to play Nurse because she tries many different ways to get Antigone to tell her where she has been. She tries to make Antigone feel guilty, by saying â€Å"You half kill yourself to bring them up, and they’re all the same. † She also gets angry with Antigone, this is evident when she says â€Å"do you know what I ought to do? I ought to give you a good spanking, just like when you were a little girl. † Another tactic she employs is that of trying to make Antigone feel sympathetic towards her by saying â€Å"What would your mother say if she were here now? You silly old fool, she’d say. So you couldn’t keep my little girl virtuous for me? † I knew that these tactics would enable me to change the tone of my voice throughout the performance and use a variety of space. By playing Nurse I intended to portray the relationship that Antigone and Nurse possessed. I also wanted to improve on my interaction as an actor and by playing this part it enabled me to build on what I was already capable of. When I first read the scene I imagined the two characters in a grand bedroom that had a very old fashioned interior, such as what one would expect to see in a stately home. A room that was quite cluttered with elaborate ornaments and decorative pieces. Obviously this would be hard to create on a small stage and also it would restrict the amount of space that was available for moving in. Devised-Behind the Face Our devised piece was based on many themes taken from Antigone, such as loyalty, cruelty and pride but the main theme was anger. I chose to base it upon anger because there are many different ways to portray it and there are lots of different ways of dealing with it. This gave me a wide range of options to choose from when devising the piece. I researched anger and it’s causes and came up with many different results, for instance: There are three different types of anger: Rage Rage is the expression of violent, uncontrolled anger. Rage is an outward expression of anger and can result in a visible, often destructive, explosion. Resentment Resentment is the feeling of anger directed towards a person or object which is suppressed and kept inside. It is a feeling which smoulders and feels uncomfortable, and can possibly create more physiological and psychological damage. Indignation Indignation is regarded as an appropriate, controlled, positive type of anger. When writing my devised piece I wanted to put across that you should let out your anger and stand up for what you think is right so I decided on a story line that contained a young girl (Harriett) who knew what she wanted but was too scared to stand up for herself. This resulted in her becoming angry internally, but she was unable to let go of her anger and express herself. So I created another character that only she could hear. This character was the internal anger that Harriett was feeling, and tried to make her see that she had to let go of her anger and stand up for herself rather than being pushed around by everyone else because she was an easy target. I chose to play an emotion instead of a person because I wanted to portray the differences between each aspect of the emotion. I wanted to create three sections on the stage so we weren’t just using a small part of it, however still allowing for use of most of the space available. I also wanted to create a strange atmosphere, one that makes the audience feel uncomfortable, so they could relate to Harriett’s feelings. I wanted the tempo to vary too, as I wanted Harriett’s character to be quiet and subdued, and the character that played her anger to be loud, intimidating and patronising. I also wanted the rhythms to alternate to make the piece more interesting for the audience.

Thursday, November 14, 2019

Infanticide Essay example -- essays research papers fc

Despite the clear prohibitions against child-murder by all major religions, female infanticide has been for centuries a prominent and socially acceptable event, notably in one of the most populous countries in this world, India. Even today, the extent of the problem is measured in alarming proportions all around the globe: â€Å"at least 60 million females in Asia are missing and feared dead, victims of nothing more than their sex. Worldwide, research suggests, the number of missing females may top 100 million.† The data is more astounding in India. According to the Census Report of 2001, for every 1000 males the number of females has decreased to 927 in 2001 from 945 in 1991 and continues to decrease. It is clear that the burdensome costs involved with the raising of a girl, eventually providing her an appropriate marriage dowry, was the single most important factor in allowing social acceptance of the murder at birth in India. Nonetheless, in addition to the dowry system, t he reasons for this increasing trend have also been attributed to the patriarchal society, poverty and the availability of sex-selective abortion. India's population growth has been rapid, resulting from longer life expectancy and lower infant mortality in recent decades. Before independence, the high birth rates were balanced out by high death rates. In the half century since India gained independence from Great Britain in 1947, the average life expectancy has risen from just 39 years to 63 years, as high as that in Russia today. Conversely, after independence, the numbers changed but mortality rates dropped without a matching drop in birth rates. The perception of children became very different. The urban poor contributed most to the population and the reason for this is that they started viewing children as â€Å"sources of income rather an investment†. They were seen as an old age security and the more the better. Furthermore, even though the mortality rate dropped, it was still relatively high compared to the survival rate. For this reason, fear of child death and contagious diseases caused the urban poor to contrib ute even more to the ever-increasing population. Part of the reason India is gaining on China as the most populous country in the world is that China has had very severe family planning laws, enforcing a one-child-per-family policy on most of the population. This policy was adop... ... to be effective. As mentioned before the urge has to come from within the society itself and only then it will augur well for future generations of Indian girls, yet to be born. BIBLIOGRAPHY 1.  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"The Quest for a Male Child†, article by Dr. Madhumita Das. http://www.siyanda.org/forumdocs/si20031107025140.doc 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Female Infanticide and Foeticide†, article by Marina Porras. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Again a girl! Are you not ashamed of yourself?†, article by Shoba Warrier 4.  Ã‚  Ã‚  Ã‚  Ã‚  The Census Report, 2001 : A Government of India Publication 5.  Ã‚  Ã‚  Ã‚  Ã‚  Case Study : Female Infanticide – www.gendercide.org 6. â€Å"History of Infanticide†, article by Dr. Larry S.Milner. http://www.infanticide.org/history.htm 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Female Infanticide† - http://www.webster.edu/~woolflm/femaleinfanticide.html 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Darwin and the Descent of Morality†, opinion by Benjamin Wiker - http://www.firstthings.com/ftissues/ft0111/opinion/wiker.html 9. â€Å"India's Population Passes 1 Billion† http://www.mhhe.com/biosci/pae/es_map/articles/article_48.mhtml

Tuesday, November 12, 2019

Eugene Achike- a Man Who Did Horrible Things Essay

Papa’s role in the community is vital in its functioning: he the prime contributor to its people by donating money to the church and church related organisations. He uses his newspaper, The Standard as a form of rebellion against the corrupt military government which proves that he is trying to better the country. His relationship with Ade Coker and the effect that his death had on him proves that he has compassion and is soft-hearted ,but chooses to mask it- not wanting to show any sort weakness. He helps the Coker family get back on their feet after Ade’s death, helping the baby regain her voice thus proves that he has good qualities. At home he is depicted as a tyrannical leader and is constantly enforcing his position in the family by means of instilling fear and in turn he receives blind obedience, discipline and most importantly the ‘perfect family’. His methods of enforcing his position ranges from extreme physical abuse which is vividly portrayed when he beat Mama to the point of her having a miscarriage and when he beat Kambili and Jaja for â€Å"walking into sin† in Nsukka ,to emotional abuse when he intimidated Kambili in front of her peers for ‘choosing’ to come second in class. Actions such as these or ensuring that his children follow a strict schedule designed by him could easily change the reader’s perception of Papa into a negative one, but it is is justification and his his role in the community that sways the reader’s perception of him. His justification for his actions is portrayed through his fanatical belief. He feels that it is his moral obligation to punish those that have sinned which in turn redeems them their place in heaven. This is continually represented by his emotional state whilst punishing a family member, crying while pouring water over Kambili’s feet, his swollen eyes after finding out about the miscarriage and the remorse that he felt after Mama left for Nsukka. It would be a fairly accurate deduction that Papa does monstrous things, but he also does good throughout the novel which proves that he is not a monster nor is he a saint.

Saturday, November 9, 2019

External Influence on Ayam Brand

Reference groups have a high influence to the primary target audience, which are the housewives. The closest groups of people to housewives are the husbands and the children. Since housewives are the mothers for the children, they need to decide on which product of food or fruit to buy for their children for consumption. According to Gourmet Retailer (2008), mothers are concerned with feeding their little one the most nutritious diet possible. Thus, they sake the decision to purchase â€Å"Maya Brand† canned fruits because it contains no preservatives and MS (Maya brand, 2009). Maya Brand† also provides a large variety of fruits, which are mainly pineapple fruits, mixture of fruit cocktails like peach, pears, grapes, cherries and fruits snacks as well. Children are usually very fond of all these, because what children want Is different products throughout the time of consumption, and not the same or similar product over and over again. Social class is the hierarchical ca tegorization of people into distinct status classes, so hat members of each class share similar values, Interest and behavior (Chaffinch, et al. , 2008). Social class Is divided into upper class, middle class and lower class.It Is determined by a complex set of variables: household Income level, occupational prestige and educational achievement. Income directly affects ones attitude towards a particular purchase. For upper class people, they usually work in a big company, meaning they will have a busy working hours for almost everyday. Due to their occupation, they will not have time to shop for fresh fruits in the market. With once of health at the same time, they will purchase ‘Maya Brand' canned fruits as It's a very popular brand, with no preservatives and MS, and Is available In almost all convenient store or embitterment, Tort example, â€Å"Gallant Hypermarket†.Meanwhile, for the lower class people, they usually have a lower household income level. As ‘Maya Brand' canned fruits are cheap in price and it is value for money, they will choose to purchase it to satisfy basic needs. For instance, Gap, Ralph Lauren and United Colors of Benton understand how parents reflect the brand choices in the children's market (Koala, 2007). Parents especially are influential in apparel purchases because children are unable to pay for their own expenses of a purchase due to high cost. In addition, social group and peer influences are considered as the significant reference groups.Research shows as the age of a child increases, peers become more influential on apparel decision- making and not their parents anymore (Bridges & Burgess, 2010). Teens nowadays, make the purchase decision on their outfit, based on the interaction within the peer group. They enjoy making decision on themselves, while taking consideration into there friends' opinion (Grant and Stephan, 2006). 2. 2. 2 Social class that members of each class share similar values, interest and beh avior (Coffman, et al. , 2008). Social class is determined by a complex set of variables: household income level, occupational prestige and educational achievement.Income directly affects of ones attitude towards a particular purchase. Thus, the motivation of people in upper class is stronger in owning the latest fashion trends compared to the motivation of people in middle and lower social class (Peter & Olson, 1999), Upper lass people are concern on the body image and self-image whereas middle or lower class people tend to evaluate products in terms of functionality rather than the style of the garments. Higher social class associates clothing as wealth and luxury thus, they tend to dress in expensive and high in quality of apparels (See & Lee, 2008).Such high fashion retail store includes, Gucci and Airman Exchange. In the contrary, people in the lower class will consider whether the clothing is comfortable, reasonable in price whereas fashion trend is the least important aspect (Kennel, 1976). It) Message framing ii) advertising appeal Advertising can help companies develop consumers' awareness to an unmet need or introduce a product that consumers may see as valuable. This influence is often present when new products enter the market. Customer awareness is often low for these items until companies promote them and attempt to drive customer demand through advertising.Companies may also need to use advertising to stave off the popularity of a competitor's products in the economic market. This will result in advertisements that will influence consumers to change their buying behavior and witch products for specific reasons, such as cost or quality. (Vitae, 2010) â€Å"Maya Brand† advertise its' company on Faceable to enhance its' fame to the public as well as the people around the world. As Faceable is a social networking service. It allows â€Å"Maya Brand† to market Its prattle Ana products to lots AT networks . En AT ten advertising appealed used by â€Å"Maya Brand† is by organizing a ‘Community Care Campaign 201 1†², which one free canned food is given with Just one â€Å"like† button (Diagram 5. 1). Their mission is to provide donation of canned food to 40 charity home in 2 months. They have successfully supplied 3663 cans for the moment. In this case, its generosity will result in its brand name sinking in consumers' mind. As housewives are mothers of the children, they tend to be attracted to this brand as the campaign is helping the children who need strong support in terms of food.They understand how children will be without care. Besides, if â€Å"Maya Brand† can sponsor its products to so many charity homes, meaning its products have trusted quality. This is because if it does not have the required quality, it might spoil its own image by doing so. Thus, housewives or mothers will feel that â€Å"Maya Brand† is more trusted in terms of its quality. Www. Oho. Com For examp le, advertising on faceable. Read more: The Influence of Advertising on Consumer Buying Behavior I oho. Com http://www. Oho. Com/facts_6948058_influence-advertising-consumer-buying- behavior. HTML#sizzle Alfonzo behavior. HTML#sizzle Ladings ‘v) Humor in advertising. Www. allaboutmedicalsales. Com Some Definition of Humor in Advertising: ‘Humor' in the dictionary means a quality – being amusing or comic but in advertising it is serious business. In advertising, humor is more than Just making a munch of people laugh. Some of the best brands in India have leveraged humor to such an extent that the viewers look forward for newness in humor each time they see a new commercial from that brand. To illustrate, Officio has been one of those brands which have used humor so intelligently and subtly that it remains in people's minds.Here again one needs to closely view the product and the category before applying humor to sell your product. According to David Googol 30 per c ent of advertising is based on humor. Humor sells if used creatively with a strong idea and great execution. Claude Hopkins, the father of modern advertising had a different view on this. He was of the opinion that people don't buy from clowns. But in India over the last two decades humor has been drawing lot of attention for communicating a product. Also the conventional wisdom of thinking among our people is that when you buy products it should deliver some value and benefits.These could be nutritious for a health beverage, labor saving for a washing machine or a dishwasher. Humor in the dictionary means a quality of being amusing or comic but in advertising it is serious business. In advertising, humor is more than lust making a Duncan AT people laugh. Humor tenant a strong idea and great execution. (.NET. COM) Using Humor In Advertising Advertising Is Not A Funny Business s uses creatively Walt First, a warning. Professional Advertising does not recommend that you use humor in y our advertising. A lot of people simply don't have a sense of humor.You lose them immediately, and the potential size of your market shrinks. And humor is in the eye of the beholder. It is commonly misinterpreted. Many people will not get the Joke. Your market size Just shrunk again. And humor often insults someone. They may simply get angry because they don't get the Joke. This is fire we are playing with. Your market Just shrunk again. Is it worth the risk? Laugh Out Loud – Advertising Humor Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works – really, really well. Advertising is about getting attention.The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising. Advertising humor is wonderful for getting attention. As you look at some of our ample ads, we hope you get a good idea of what we mean. Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea. First, people like funny things.They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, KY, expensive, or sensitive products are not normally salute to ten lighter toucan AT advertising humor.Advertising humor also needs to be well suited to its audience. If your customers don't get the Joke, then the Joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand lipstick comedy or a silly cartoon caricature. Inside Jokes can be effective if the recipient understands that it was done for them, but nobody else will get it. And advertising humor can backfire. If you make a Joke at the expense of any one group, you will surely alienate them.Everyone loved the â€Å"Where's the Beef† commercials done by Wendy – everyone, that is, except the senior citizens who did not like being portrayed as grumpy old people. Advertising humor also needs to be product specific. We have all seen funny ads we liked so much that we forgot what was being sold. Advertising humor must relate erectly to your business or products if you want to be remembered. And advertising humor has a relatively short life. The first time we see it we may laugh out loud. But after a while, although we still may smile at the Joke, it's not so funny any more. Funny ads need to be replaced periodically.Will advertising humor work in your ads? Absolutely – if you can make it appropriate to your products and customers, if they understand it, if it is related to your business or message, and if you change your ads frequently enough so that they don't wear out. K, here's the punch line. Advertising humor definitely gets attention. And if your ads don't get attention first, they will be anything but funny. But when done right, advertising humor can send your ads light years ahead of the competition, and that's what Professional Advertising is all about. Www. myprofessionaladvertising . Mom Power of humor in advertising V Sympathy, GM 20:20 Media The role of humor dates back to many years when all of us used to view films like the Charlie Chaplin, Laurel and Hardy. These actors and characters really made all of us laugh when we sat and watched their movies. Even all our Hindi and regional ivies in India alway s had a comedian to play a very important role and provide the movie a touch of humor to give the audience some fun and Joy. Every Hindi movie had an actor like Method, Seepage, Devon Versa or an Saran who played a very important role in making the movie entertaining and thrilling.The same strategy is used by many advertisers in India into their advertising to get noticed and stand out in the clutter with memorable humor which remains sticky in ten blower's Milan. In Tact news papers Like ten Limes AT IANAL nave made every reader smile early morning with R. K. Legman's cartoon. Even individual personality or celebrities try and use humor to position themselves differently in the people's minds. One such example that is top of mind is our Railway Minister Aloe Parkas Hydra. His witty and funny speeches and replies have positioned him differently amongst other politicians.So humor as a tool has been a strong weapon for many brands to draw the customers' attention. Different view on th is. He was of the opinion that people don't buy from clowns. But or a dishwasher. Role of Humor: With more and more channels mushrooming, clutter has become a significant problem for most brands. Hence to beat the clutter and break the ice, humor has been used by many brands to answer the problem. Over a period of time humor has been proved to be one of the best techniques to keep the customer laughing and grab his attention with some sticky and creative idea.The proof of the pudding for any humor based on advertising remains in forcing the audience watch, laugh and most importantly is able to recall the brand easily. Brands must ensure that if they are using humor to sell a product then the connect and the equity of the brand should not be diluted. According to some research humorous ads are recalled fast ND easily and it also elevates the consumer's happiness and mood. Finally humor captures the viewer's attention, cuts through the ad clutter and enhances recall. If not crafted pr operly humor can also backfire at times.Product and Brand connect: It sometimes so happens that a Joke in an advertisement is so powerful that the consumer tends to forget the brand. Hence it is important that there should be a strong connect between the product and the humor that you are trying to convey. The Pizza world ad showing a hosepipe being used to cool off someone who Just had a spicy plaza Is a good Ana relevant example wanly connects Walt ten Drain Ana really communicates that when you ask for a spicy pizza we deliver it with full pride. Understanding the nuances of the brand and the audience is very important.Overindulgence of humor can put down the audience and the brand if not executed in the right taste. The Maul undergarments ads which tried to use humor and sex to sell their brand never went off well with many consumers. The brand did get some publicity due to controversy but did not win the hearts of the target audience. Hence it is important to base your Joke on the core values of the product and the service proposition the brand is offering. No product connect means no effectiveness. All these results in huge wastage of the marketing budget.Types of Humor in advertising: Using a comedian: Here instead of building humor in the advertising one can use a comedian actor to promote the brand. One's choice of comedian has to match the values of the brand. One of the most memorable advertisements that have used a comedian well has been Charlie Chaplin for Cherry Blossom shoe polish. The most recent one in this space using an Indian comedian which has been noticeable and successful is Domino's Pizza which has plugged in Parses Rival very cleverly. Capitalizing on the current topics : Use the current hot topic in all walks of life which is funny, sticky, memorable and controversial.Maul Butter has been doing these for several years. The advertising deployed has been very humorous and are always based on the current topics with a tongue-in-cheek app roach. People never get fatigued watching the Maul ads. People eagerly wait for what Maul Butter outdoor campaigns by constantly looking at the prime hoarding points where Maul butter is visible. Strong idea based humor: Here the strong creative idea is carefully blended with subtle humor. The case in example is Officio. The powerful idea with humor helps in beating the clutter.Centre Shock electric gum is another good example where a strong advertising idea (Idea sprung up from the product) with the help of humor helped in translating into a great piece of campaign. Saint Goblin glass is another wonderful example of how humor has been used subtly. The restaurant advertisement (where the water is thrown) created by the company is so refreshing that one never gets bored of viewing it. Using the right type humor in advertising will be determined by clearly defining your objectives and positioning of your product.This, supported with a strong idea ill further help you to create good ad vertising which can be sticky and memorable for a long time. Humor will help if it is relevant: Mostly humor is used in products which is low in investment and which has high impulse purchase. (Candy, beer and mosquito repellents). One cannot totally generalize this, as consumer durable products have also used humor effectively. Humor may not work in category like condoms, sanitary napkins as tense products need to explain ten Detentes AT ten product more clearly. Similarly cars and diamonds may also not use humor as the decision process to purchase is long.Finally we need to remember that humorous campaigns are difficult to design and create. Over exaggeration of humor may have negative effect on the brand. People may remember the Joke but not the message and the brand. It can upset individuals if not done tastefully. Products can also flop and brand equity may erode. While humor is a strong and interesting route to create a great advertising campaign, one must also keep in mind th at the imagery, core values of the brand and the positioning does not deviate. If your positioning is perfect then humor with a great idea can do wonders for the brand. Www. .NET. Com